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BUSINESS COMMUNICATION SKILLS

Definition and concept

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CONCEPT

Communication is a word of Latin origin

derived from word communis. It stands

for natural activity of all human beings to

convey opinions, feelings, information and

ideas to others through words, body

language, or signs.

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DEFINITIONS

According to Peter Drucker communication is

the ability of the various functional groups

within the enterprise to understand eachother and each others functions and

concerns.

Keith Davis ..it is the process of passing

information and understanding from oneperson to another

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INTRODUCTION

Generally, people retain

10% of what they read

20% of what they hear

30% of what they see

50% of what they see and hear

70% of what they say 90% of what they say and do

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PROCESS OFCOMMUNICATION

The process involves exchange of

thoughts between two parties.

The main components are sender,

message, channel, receiver and

response.

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Feedback

Trans. 15-4

SenderEncoding the

message

Message Decoding the

message

Noise

Receiver

Business Communication Process

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ELEMENTS OF

COMMUNICATION

There are five main elements of communication:

1.Sender/encoder/speaker:one who initiates the comm..

2.Receiver/decoder/listerner:

He receives the encoded message which he

attempts to decode.

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ELEMENTS

3.Message: it is the encoded idea transmitted

by the sender.

4.Medium: it could be oral, written or nonverbal.

5.Feedback: most imp. Component for effective

communication

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7 CS AND FOUR SS OF COMMUNICATION

CONDITIONS FOR

SUCCESSFULCOMMUNICATION

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7 CS of Communication

1.CREDIBILITY- Its a long drawn out

process.

2. Courtesy- Much can be achieved if tact,

diplomacy and appreciation of people are

woven in the message.

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3.Clarity-Absolute clarity of ideas adds much to

the meaning of the message.

4.Correctness-At the time of encoding, the

sender should ensure that his knowledge of

the receiver is comprehensive.

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7.Conciseness- The message to be

communicated should be brief and concise.

Example: In most of the case it has been seenthat the date of the policy

Usually the policy date.

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4 SS REQUIRED

1.Shortness

2.Simplicity

3.Strength

4.Sincerity