COMMERCIAL & FOOD VENDORSMARCH 12-26, 2022

EXHIBITSLooking for prime outdoor real estate? Outdoor exhibits are customizable and strategically placed around the fairgrounds near popular features. Pricing varies based on size and location.

MEZZANINE The Mezzanine is a prime location for commercial vendors with premium products. It is located in the Rodeo Arena where nightly ProRodeo and Concert performances are held. The exposure in this area is coveted, as the Mezzanine consists of more than 3,000 square feet of premier commercial exhibit space. Vendors in this area are able to showcase their product(s) to more than 80,000 rodeo fans. Mezzanine booths open an hour before the ProRodeo begins and remains open until after the concert is finished. Rodeo fans pay an additional ticket price to enter the Rodeo Arena, making this the ideal location for premium products.

GENERAL STOREThe General Store is a hub of indoor shopping located in the center of the fairgrounds, next to the Animal Science Center and the Rodeo Arena. Kidstown and the Beer & Wine Garden are conveniently located behind the building. General Store vendors open shop with the fairgrounds at 10 a.m., and all fairgoers enjoy access with the price of fairgrounds admission. Featuring 71 exhibits, this location showcases a diverse group of vendors. The General Store is continuously flowing with traffic as fairgoers explore the 20,000 square feet of shopping.

INDOOR EXHIBITS

10’ x 10’ Corner Booth � � � � � � � � � � � � � � � � � � � � � � $1,40010’ x 10’ Non-Corner Booth � � � � � � � � � � � � � � � � � � $1,200

GENERAL STORE PRICING

10’ x 10’ Corner Booth � � � � � � � � � � � � � � � � � � � � � � $2,00010’ x 10’ Non-Corner Booth � � � � � � � � � � � � � � � � � � $1,80010’ x 5’ Booth � � � � � � � � � � � � � � � � � � � � � � � � � � � � � $1,000

MEZZANINE PRICING

OUTDOOR EXHIBITS

15-DAY FOOD VENDORS

KICK OPEN THE CHUTES (FOOD TRUCKS ONLY)

BBQ AUSTIN (COMMERCIAL VENDORS ONLY)

M A R C H 1 1 , 2 0 2 2

M A R C H 4 - 5 , 2 0 2 2

OTHER VENDOR OPPORTUNITIES

In a city known for delicious and unique food, Rodeo Austin welcomes vendors looking to showcase diverse menus. Only two vendors will be allowed to sell similar products. 15-day food vendors revenue share 25% with Rodeo Austin, with deposits ranging from $1,000–$10,000. Deposits are credited back to the vendor’s revenue share.

Start small with Rodeo Austin's premiere party the night before the 15-day Fair & Rodeo opens it's gates. The evening features live music on the Rodeo Arena dirt floor and draws about 1,500- 2,000 people.

BBQ Austin is a weekend long sanctioned BBQ Cook Off where teams from all over Texas compete in a variety of BBQ categories. The event offers a petting zoo, pony rides, shopping, a fireworks show, BBQ Austin University and Austin’s largest carnival. This event has a little something for everybody with average attendance being approximately 30,000 people.

FOOD TRUCKSCalling allFood trucks have the opportunity to participate for one to three days. Rodeo Austin is looking for food trucks with eclectic eats and non-traditional fare. Food trucks are strategically placed near the Beer & Wine Garden, Outdoor Stage and other family activities. A maximum of four rotating food trucks will be accepted per day.

30% REVENUE SHARE

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$250/dayDEPOSIT

Magic Money is the exciting way to purchase carnival rides, games, food and beverages on the fairgrounds! Magic Money utilizes RFID technology and reloadable, reusable

cards. Magic Money is the exclusive way to enjoy Austin’s largest carnival. Food vendors are required to accept Magic Money, and may also accept debit and credit cards.

FOOD EXHIBITS

MAGIC MONEY

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To apply to be a vendor visit RodeoAustin.com/get-involved/exhibit/ or contact Hollye Fain, Exhibits Coordinator at Hollye@rodeoaustin.com or 512-919-3034.

*Fairgrounds map subject to change

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Rodeo Austin is a 501(c)3 non-profit

290,000 attendees

Austin's largest carnival

RODEO AUSTIN