commercial graphic designing - dealing with presentations
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Commercial Graphic Commercial Graphic
Designing:Designing:
Dealing with Dealing with
PresentationsPresentationsTheTemplateWizard
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Definition of Graphic Designing
“Graphic design is the art of communication,
stylizing, and problem-solving through the use of
type, space, and image.” - Wikipedia
Thus, graphic design is:
Visual Communication
Functional/Commercial Art
Problem Solving
Importance of Graphic Design Makes something easier to use or to comprehend
Serves as visual representation of your ideas and
information
Fundamentals of Presentation Design
Core Design elements
Line
Shape
Value
Textur
e
Text
Color
Design Elements - Lines
As an important element of design,
lines can be both stand alone or part
of another graphic element. Lines
are one of the building blocks of
graphic design. Lines can be vertical,
horizontal, or diagonal. Lines can be
solid, dashed, thick, or thin.
Important considerations for lines
Type
Direction
Quality
Design Elements - Shape
Shape is one of the basic elements
of design, and an important one.
Shape alone or in combination with
some other shapes or lines
organize information and convey
universal meanings as well as
guide the audience’
comprehension.
Basic types of shapes Lines: used to create 3-D world
General outline of an object
Geometric, Natural, and Abstract shapes
Figure and Ground
Design Elements - Value
Value is nothing but the relative degree of lightness and
darkness in a given design element.
Line, color, texture, and shape all require value contrast to be seen.
Value is utilized to depict objects, shapes, and space.
Importance of Value
Helps define Lightness/Darkness
Gives the image detail and texture it needs to convey a
message
Contrast helps in relative emphasis
Leads the eye
Design Elements - TextureTexture can be defined as the surface characteristics of an object that can be
experienced through the sense of touch or otherwise the illusion of touch.
In graphic designing, texture is be used to accent an area so that it becomes
more prominent than another.
Texture Type
Actual paper - Tactile
Visual-
Objects in an image
Photoshop effects
Abstract pictures of Textures
Symbolic Textures
Make sure that you choose textures that relate to the concept of
the work and are appropriate to the design requirements.
Design Elements - Text
Be very specific in using text in bullet form
However, make sure to use no more than 4-5 bullet
points per slide
Font size of 28 to 34 with a bold font is recommended
Try to settle on one or two sans-serif typefaces
Avoid italics
Don’t try to put too much of information on one slide
NEVER EVER, EVER USE ALL CAPS
Design Elements - Color
Colors are capable of communicating meaning, triggering emotional associations, eliciting
evocative memories buried in our subconscious minds.
Colors can persuade or dissuade according to your efforts.
Points to Remember While Selecting Color
Cultural Associations of Color
The profile of the target persona and its color preference
The visual identity and color theme of the organization presented
The designers personal preference of the color
An awareness of current color trends
References
http://en.wikipedia.org/wiki/Graphic_design
http://www.educ.kent.edu/community/vlo/design/
elements/
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