commercial internet connectivity in every village - towards rural prosperity
DESCRIPTION
Commercial Internet Connectivity in every village - Towards Rural Prosperity. Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India [email protected]. The Dream. Current Rural GDP in India = Rs 700,000 Crore For a Population= 700 million people GDP / Person = Rs 10000. - PowerPoint PPT PresentationTRANSCRIPT
Commercial Internet Connectivity in every
village - Towards Rural Prosperity
Ashok JhunjhunwalaTeNeT Group, IIT Madras, Chennai, [email protected]
September 2003 2
The Dream
Current Rural GDP in India = Rs 700,000 Crore
For a Population = 700 million people
GDP / Person = Rs 10000
DOUBLING Rural GDP
Rs 20000 / Person
Rural Prosperity
September 2003 3
Agriculture
AnimalHusbandry
Agricultural Processing
Industry
IT-Based Services
Trade & Commerce
Rural Micro-Enterprises are the Wealth Creators
Micro-enterprises need Finance Knowledge and
Training Buying & Selling Insurance
Can Communications Enable these ?
September 2003 4
How does one connect Rural India?
India has 600,000+ villages 700 million people
can Rural India afford Connections?
Needs Technology Sustainable Business Model Organisation which thinks and acts Rural
September 2003 5
21.2
15.8
12.8
5.8
3.22
0.8 0.9
0
5
10
15
20
25
5 9 13 18 26 42 65 175
HH Income in thousand Rs/month
Nu
mb
er
of
HH
in m
illio
ns
Rs spend per month on Telecom by HH assuming 4% of income can be spent on Telecom 200 360 520 720 1040 1680 2600 7000
Affordability of Indian Urban Households
September 2003 6
102.1
1710
3.9 1.9 1 0.3 0.30
20
40
60
80
100
120
3 9 13 18 26 42 65 112
HH Income in thousand Rs/month
Nu
mb
er o
f H
H in
mill
ion
s
Rural Affordability- Serving people with incomes of less than a dollar a day
75% rural households can spend barely Rs 120 per month on telecom
Rs spend per month on Telecom by HH assuming 4% of income can be spent on Telecom
120 360 520 720 1040 1680 2600 7000
September 2003 7
n-Logue uses Innovative Technology to connect Rural India
To PSTN
To Internet35/70 kbps Internet plus simultaneous telephone
• Rs 8000 per line price
•1 million lines in 03-04
BSNL has fibre connectivity to most Talukas CorDECT WLL developed at IITM
• provides a telephone line and Internet connection in 30 Km radius
• can connect 85% of Indian villages• start-up costs very low
September 2003 8
Aggregate Demand
Entrepreneur-driven telephone booths (STD PCOs) introduced in 1987
• night-time long distance charges reduced by a factor of 4
Today• 950,000 STD PCOs covering every street of
smallest town• generate 25 % of total telecom income• 300 million people use these PCOs
September 2003 9
n-Logue : A Rural Service Provider aggregate demand into a kiosk using
Rs 50000 (including taxes) per Kiosk providing telephone, Internet, multimedia PC with web-camera, printer and power back-up for PC
• plus Indian language software, video conferencing software, training and maintenance
set up by a village entrepreneur on the lines of STD PCOs• needs only Rs 3000 per month to break even
Innovative Business Models
n-Logue Deployment Strategy
Application & Content Providers
Telephone Backbone
Internet Backbone
Scope:•1 –3 Talukas•25 Km radius, 2000 sq km•4 – 500 K population•2 - 5 towns•300 -400 villages
LSP
Banks
ACCESS CENTRE
500 + Connections (at least 1 in each village)
Connections:•Individuals•Government
— schools and PHCs• Kiosks
Rs 50000 / KioskKIOSK
OPERATOR
BanksMicro Finance Organisations
Word-processor in Indian Languages
Multi-lingual Office PackageIITM -
Chennai Kavigal
September 2003 13
Digital Studio – Low cost Photography
Photograph taken with a Web Camera
Printed Photograph
September 2003 14
Video-conferencing ...
with Communications Minister (Shri Thirunavakarasu)
OOPS/IITM
IITM - OOPS
September 2003 15
The Agricultural Expert is no longer far away …
AfterBefore
In a Village in Madurai, the Lady’s Finger (Okra) crop
was turning white
The problem was sent to the
experts at the Department of
Rural Extension, Madurai
Agricultural College and
Research Centre who diagnosed it
as “Yellow Mosaic disease”
September 2003 16
Savings
The Farmer’s
Field
Savings to farmer - Rs 1.5 lakhs
Cost of Information - tens of rupees
September 2003 17
The Vet is On The Net …
•This goat had a wound near its mouth and could not eat for a week
• The advice from the doctor cured its problem in 2 days
September 2003 18
Emergencies are no longer Calamities …
In the village of T Ulgapitchanpatti, all hens are dying one by one. The symptoms for these hens are: First, their weight reduces and finally, their necks shrink. At this stage they die immediately. Until now, 300 hens have died in this way. How do we stop this? Please give us a solution immediately. From A. Sakkarai"
September 2003 19
… because Help is at Hand
A visit from the Government Veterinary Officials to vaccinate all hens
September 2003 20
Epidemics can be prevented with a Doctor on Call
A potential epidemic of Chicken Pox was halted by a simple email to the right people
Instant response from the Government Doctors
September 2003 21
Ordinary People have a Voice …
This is Veeramani - a man with disabilities
His job was to operate the pump for the Village Overhead Tank
The Village Head removed from his job and gave the post to one of his relatives
Through the kiosk, he sent an email petition to the Chief Minister’s Cell, attaching his photograp
September 2003 22
Even the Chief Minister is not far away …
A letter came back from the CM’s Cell asking that he be reinstated
In response to the CM’s letter, the BDO sent instructions to the Village Head that he given back his job - permanently
58276
September 2003 23
Eye Care
• An email is sent to the Aravind Eye Hospital with a photograph attached
• The patient is told that her problem was not serious and could wait for some time
• The Benefits?1) She saved a visit to the
hospital2) She knows she has to
make that visit after 2 months
September 2003 24
Online Consultations
September 2003 25
General Health – An Online Clinic with a Doctor
September 2003 26
Talking to an Agricultural Expert
September 2003 27
Video-conferencing (6 kiosks in conversation)
September 2003 28
Bridging the Digital Divide – Computer Education for Rural Children
September 2003 29
September 2003 30
Can Kiosks become Micro-banks?
TeNeT and n-Logue working with ICICI Bank Remote Bill Payment Rural ATM Micro-finance Remittance
Credit and Product Marketing is one of the biggest requirements of Rural India
September 2003 31
Knowledge and Training
Another Driver of Rural Prosperity Information Dissemination and Knowledge
Enhancement
Need a Virtual University in every Districtto enable this
Basic Structure would• Consist of a Central Hub • And Knowledge Extension Centres in every village
September 2003 32
The Extension Centre
• Virtual Extension of the University
• Located in Every Village
• Enhanced Village Internet Kiosk equipped with
•Computer(s)•Internet Connection•Web Camera and Multimedia
•Power backup•Local Language Software
• Run by a local person who is trained to facilitate the learning process
There will about 1000 such Extension Centres in Every
District
September 2003 33
Sparse Area Communications -- where there is no fibre backbone
Microwave or Satellite back-haul required microwave link costs have come down
• can be optimised further -- tower costs dominate
satellite back-haul needs special design providing significant data-rate at each remote hub
• Hub serves 50 to 100 villages in 15-25 Km radius• driving down the total cost to connect a village• villages in sparser areas have less available money
• finance and buying/selling may make even larger sense
• 8-10 voice channels + 64/128 kbps Internet satellite backhaul
• Each hub supports 16 to 20 remote sites with 2 Mbps downlaod
• Rs10000 corDECT + Rs10000 backhaul cost per connection
PSTN
Internet
2.4 m antenna3.8 m antenna
15 -25 Kms with 50 connections
For inaccessible Rural Areas
2 M
bps
-->
128
Kbp
s --
>
<-- 256 Kbps
ISRO-IITM
September 2003 35
To Sum Up
Doubling Rural GDP will change India Finance, Commerce, Training & Information are
key Wireless Internet can enable these Sparse Areas will require special efforts
Internet in Rural Area is the key Infrastructure for a prosperous India