Commercial photography is not as tough as we think!

• Commercial photography is a good way to be paid well only if you know what are you doing and make it in time! First thing you need to know about commercial level is you always need to be on your feet and have to find an instant solution for every problem. This is the only area in photography where a photographer will specialize or have to enter with a few years of experience and tricks under his sleeve. The commercial photography is divided into the followings:

• Travel photography:• As exciting as it sounds, the travel photography can be

hard. Sometimes, the client may demand a specific shot which will be important for his campaign. In this situation, you will be under a strict deadline and will be depending on the weather. You always need to be on your feet and make sure that every shot matches the requirement as you will be travelling on your client’s expense.

• Product photography:• When it comes to the product commercial

photography, there is always a margin of error as the product will be taken for a close up or will be isolated against the background for show off. The lighting has to be on the spot but sometimes it has limited reflections. Apart from the lightening effects, you also need to pay attention for zoom the image because you can’t maneuver the image in the Photoshop. In this field, the client knows what he wants but he won’t mind taking your advice. So, open to the creativity but keep with the theme. Unlike travel, if anything goes wrong there won’t be any exceptions so you will have to start from scratch.

• Fashion photography:• The fashion commercial photography is entirely

seen as the glamorous part of the photography world as it can take you to lightheaded heights of fame and fortune. Many magazine editors look forward for the personal recommendations from experienced to newbie photographers. This is a fast way to build a stunning portfolio that will reflect your unique taste and personal style of commercial photography. Apart from showing your skills, the portfolio will tell your story of how you have worked by showing a range of differently themed images. So, try to include a little bit of tacky images that will show your versatility.

• Advertising photography:• The advertising commercial photography world is

ever changing and in order to stay in competition, you need to stay up to date. For example, if you need to take snaps for a launch, where would you start? First, you will look for its size and how will it benefit for your work. The basic purpose of advertising is to only reflect the bright side of the product.

• Each of the above mentioned demands a unique set of skills as well as experience with the best equipment. Moreover, your work will be spread across the magazines and glossier and will be displayed larger than life itself. It can be used as a special onetime promotion or the covers of an advertising campaign (you will never know if you ask) so always give your best shot.