Commercial Radio Killer stats

89%

listen to radio every week for

21hrs

34 million listeners tune into Commercial Radio each week

22% of the time we spend consuming media is devoted to radio listening

22%

IPA Touchpoints 5

90%School run Shopping Working

Radio speaks to people at relevant times

85% 37% 35%

IPA Touchpoints

Share of media consumption

36% of all radio listening is via a Digital platform

RAJAR Dec 13

Radio Friends YouTube

48%

10% 7%

Discover music most often via…

Radio is still the main route for people to discover music

Nielsen Music 360 2012

Radio has the lowest levels of ad avoidance of any medium.Only 18% of all radio ads are hard avoided

+ 52%Radio: the online Multiplier

Radio increases brand browsing by

£1 spent on radio gives a £7.70 return

Radio TV Press Outdoor Online

£7.70 £8.70

£5.80

£2.00

£4.90

Average revenue ROI

Radio: The ROI Multiplier

ADDITIONAL CHARTS

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