commercial sponsorship guide 2020 - jbsa today · jbsa half jbsa~randolph april 26 marathon the...
TRANSCRIPT
SponsorshipCommercial
Guide 2020
Commercial Sponsorship Guide 2020
Ten Benefits of Commercial Sponsorship• Direct exposure to a large military community• Company name and logo displayed on promotional
material• Event recognition: “Sponsored In Part By...” • On-site signage, product displays, sampling
demonstrations • Event sponsor booth • Base and community news articles• Pre-event publicity/advertising & direct mail• Commissary and Army & Air Force Exchange • Service (AAFES) promotional displays• VIP status at events for major sponsors• Event/product exclusivity
JBSA-DemographicsAppropriated Fund Military Active Duty Permanent Party 35,073 Reserve/Guard 5,765 Active Duty Students 13,312 International Students 885 Family Members 49,449Civilians Civilian Population 21,821 Contractors/Others 15,913Retirees Military Retirees in Area 61,930
TOTAL JBSA POPULATION 204,148
Why?Sponsorship
Joint Base San Antonio (JBSA) is made up of 196,099 active-duty military, family members, civilians and military retirees that live and work in and around Fort Sam Houston, Lackland and Randolph. All three locations provide community service programs that enhance the quality of life for DOD ID cardholders and their families.
These programs affect the military mission by improving morale, productivity and retention. Programs such as fitness centers directly support unit readiness by providing a physically fit force. Our family support and quality of life initiatives help attract and retain a quality force. By partnering with JBSA through any one of the three Commercial Sponsorship representatives, you help us provide events that educate and instill confidence in our youth, entertain active-duty members and their families and promote a sense of community. Each event has expected attendance from a few hundred to thousands of service members and their families. Think of the exposure your company could receive and the many chances of acquiring loyal patrons through programs at our JBSA locations!
Although not inclusive, this booklet offers several programs from each location; however, there are many other programs available that need your sponsorship support. Please contact one of the representatives listed on the last page of the brochure to obtain more information.
Cash and in-kind support is needed and is negotiable based on the type and size of the event.
Commercial Sponsorship Guide 2020
Table
Snowfest (LAK). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Glow in the Park (FSH) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Cowboys for Heroes; Customer Appreciation (FSH) . . . . . . . . 7
Month of the Military Child (RND, FSH & LAK) . . . . . . . . . . 8
JBSA Fiesta and Fireworks (FSH). . . . . . . . . . . . . . . . . . . . . . . 9
JBSA Half Marathan (RND) . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Taste of JBSA (LAK). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Take a Break at Canyon Lake . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Customer Appreciation (RND) . . . . . . . . . . . . . . . . . . . . . . . . . 13
Back to School Bash (FSH, LAK & RND) . . . . . . . . . . . . . . . . 14
Oktoberfest; Customer Appreciation (LAK) . . . . . . . . . . . . . . 15
Rambler 120 (RND). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Oktoberfest (FSH) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Halloween (FSH, LAK & RND) . . . . . . . . . . . . . . . . . . . . . . . . 18
Zombie Run (FSH) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Holiday Tree Lighting (LAK & RND) . . . . . . . . . . . . . . . . . . . 20
Holiday Tree Lighting (FSH). . . . . . . . . . . . . . . . . . . . . . . . . . . 21
For More Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
of Contents
2020 Tiers of Sponsorship with Benefits
Level One10 x 10 space (no tent, tables or chairs provided by 502 FSS)Logo on event posterCompany name on all other publicity materialName for event announcements
Level Two10 x 10 tent, tables or chairs provided by 502 FSS Logo on event FSS printed publicity material and thank you banner at eventLogo on event tee shirts (if applicable)Base newspaper (Legacy) insert “company name” onlyCompany name/logo (whichever fits) in FSS Connection and FSS Bi-weekly Information EmailName on magazine ad for eventName for event announcements
Level Three10 x 10 tent, tables or chairs provided by 502 FSSLogo on event FSS printed publicity material and thank you banner at eventLogo on event tee shirts (if applicable)Base newspaper (Legacy) insert “company name” onlyCompany name/logo (whichever fits) in FSS Connection and FSS Bi-weekly Information EmailLogo on magazine ad for eventName for event announcementsName included in AAFES/Commissary radio announcementsLogo on LCD monitors with event announcementsSocial Media Posts (2)Web site recognitionCompany banner at event (1)
Pricing will be different for each event depending on size and expected attendance. How-ever, benefits for the levels will remain the same across the events. For example, Level One benefits will be the same no matter the event but the sponsorship pricing will vary.
Commercial Sponsorship Guide 2020
Snow Fest
JBSA~LacklandJan. 24
Slip and slide through the icy slopes of Texas! Bring the
family out to the annual Snow Fest at the JBSA Lackland
Amphitheater. This FREE event includes three snow slides,
interactive activities for all ages and music. Refreshments are
available for purchase. Expected attendance is 2,000 patrons. Pricing Tier 1 Tier 2 Tier 3
$750 $1,000 $2,000
6 Commercial Sponsorship Guide 2020
Glow in
Feb. 29JBSA~Fort Sam Houston
the Park 5K
Put on your neon war paint and come light up the night for the annual JBSA Glow in the Park 5K at the JBSA-Fort Sam
Houston MacArthur Parade Field. You can run at your own pace while enjoying many crazy lighting effects on this illuminated nighttime course. After you victoriously reach the finish line you can show off your dance moves and your glow spirit at a celebratory dance party. This event is open to all DOD ID
cardholders and all participants are encouraged to dress in their glow gear! Expected attendance is 3,500 - 4,000 patrons.
Pricing Tier 1 Tier 2 Tier 3$750 $1,000 $2,000
Commercial Sponsorship Guide 2020
Cowboys for
JBSA~Fort Sam HoustonMarch 28
Heroes/Customer Appreciation
Come on out for some good ‘ole fashion western fun at the annual Cowboys for Heroes event at JBSA-Fort Sam Houston
MacArthur Parade Field. This event features free authentic cowboy cooking with 1800s-style chuck wagons, a live
horseback riding performance, petting zoo, family hay rides, pony rides, mechanical bulls, youth crafts and activities,
music and much more! Not to mention a sneak peak Cowboy dinner the night before catering to our wounded warriors.
Expected attendance is between 2,000-2,500 patrons.Pricing Tier 1 Tier 2 Tier 3
$750 $1,000 $2,000
Commercial Sponsorship Guide 2020
Month of theMilitary Child
April 3LAK~Let’s Celebrate Kids
FSH~Baseball Opening Ceremonies
April 4RND~Famaganza
The 502d Force Support Squadron in celebration of “Month of the Military Child” hosts an event at each JBSA primary
location. Youth Programs hosts their annual baseball opening ceremonies, Let’s Celebrate Kids and FAMAGANZA for all
families (DOD ID cardholders) with loads of fun for everyone! The activities may include face painting, inflatables, games, arts & crafts and entertainment. There will also be many information
booths with giveaways, demonstrations and handouts. Expected attendance 750-1,500 patrons at each location.Pricing Tier 1 Tier 2 Tier 3
$500 $1,000 $2,000
Commercial Sponsorship Guide 2020
JBSA Fiesta and Fireworks
April 19FSH~Fort Sam Houston
Arrive early and bring your lawn chair for continuous family fun
at the JBSA-Fort Sam Houston MacArthur Parade Field. This
event features refreshments and shopping vendors, continuous
live musical entertainment, interactive inflatables, games, a
military equipment static display and much more! This event
is open to the public. Expected attendance 15,000 patrons.Pricing Tier 1 Tier 2 Tier 3
$1,500 $2,500 $5,000
Commercial Sponsorship Guide 2020
JBSA Half
JBSA~RandolphApril 26
Marathon
The Half Marathon takes place at JBSA-Randolph for
a 13.1 mile trek around the base. This event brings
forth serious and recreational runners for a great
event! Expected attendance is 500-600 runners. Pricing Tier 1 Tier 2 Tier 3
$500 $750 $1,000
Commercial Sponsorship Guide 2020
Taste of
JBSA~LacklandMay 15
JBSA
Come tantalize your taste buds at our second annual Joint
Base San Antonio Wine and Beer Fest adjacent to the JBSA-
Lackland Gateway Club. This event brings together craft beer
vendors and wineries offering tastings and purchases. Our
patrons will enjoy a laid back ambiance with great entertainment,
food, drinks and fun! Expected attendance is 350 patrons.Pricing Tier 1 Tier 2 Tier 3
$500 $750 $1,000
Commercial Sponsorship Guide 2020
Take a Break
JBSA~Canyon LakeMay 16
at Canyon Lake
Joint Base San Antonio folks are invited to take a break at the
JBSA Recreation Park at Canyon Lake. This annual event is
intended to allow our patrons to experience all that Canyon Lake
has to offer. All items that are available for rental are displayed
and available for day use. Patrons will enjoy food, entertainment
and giveaways. Expected attendance is 1,000-1,500 patrons.Pricing Tier 1 Tier 2 Tier 3
$500 $1,000 $1,500
Commercial Sponsorship Guide 2020
Customer
JBSA~RandolphMay 29
Appreciation
The 502d Force Support Squadron thanks all of our customers
for supporting our activities and programs throughout the
year. This annual event is organized to demonstrate our
appreciation and takes place at the JBSA-Randolph Parr
Club. This event includes free food, music, interactive
activities and much more. Don’t miss out on this fun, FREE
event! Expected attendance is 1,000-1,500 patrons.Pricing Tier 1 Tier 2 Tier 3
$500 $750 $1,000
Commercial Sponsorship Guide 2020
Back toSchool Bash
JBSA~Fort Sam HoustonAug. 1
JBSA~RandolphAug. 13
JBSA~LacklandAug. 14
Gear up for the new school new year at the Back-To-
School Bash at all locations. Come join us and kick off
the new school year in fun fashion with games, crafts,
etc. Expected attendance is 250 - 500 patrons.Pricing Tier 1 Tier 2 Tier 3
$500 $750 $1,000
Commercial Sponsorship Guide 2020
Oktoberfest/
JBSA~LacklandSept. 18
Customer Appreciation
Danke to all of our JBSA Community! The JBSA-Lackland
Oktoberfest Customer Appreciation takes place at the
JBSA-Lackland Amphitheater and includes a German dinner
for adults and kids meal. Come join us for an evening filled with
entertainment, door prizes, interactive activities, friendly contests
and lots of fun for the entire family. Come dressed in your favorite
German attire and help us thank our JBSA customers! Expected
attendance is 2,000 patrons.Pricing Tier 1 Tier 2 Tier 3
$1,500 $2,000 $2,500
Commercial Sponsorship Guide 2020
Rambler 120
JBSA~Canyon LakeOct. 3
The Rambler 120 is a fun challenging event that promotes
teamwork and competition and is designed to build esprit
de corps among units, improve fitness levels and foster
enjoyment of the outdoors! The event consists of a 22-mile
bike ride, a 6-mile run, a 2-mile raft and finishes with a
mystery event at the JBSA Recreation Park at Canyon
Lake. Expected attendance is 500 plus patrons.Pricing Tier 1 Tier 2 Tier 3
$500 $750 $1,000
Commercial Sponsorship Guide 2020
Oktoberfest
JBSA~Fort Sam HoustonOct. 17
Enjoy live music, an authentic biergarten, festive food,
interactive activities for the whole family and much
more. Parking and admission are free, so get your
lederhosen on and meet us at the parking lot in front
of the JBSA-Fort Sam Houston Military & Family
Readiness Center for some mirthful merriment, Bavarian
style. Expected attendance is 3,000-4,000 patrons. Pricing Tier 1 Tier 2 Tier 3
$1,500 $2,500 $3,000
Commercial Sponsorship Guide 2020
Oct. 24FSH~Haunted Trail & Halloween Celebration
RND~Fall Hi-Jinx
Oct. 30LAK~Trunk or Treat
Halloween
All events are free and designed to provide a safe, family friendly
alternative to neighborhood Trick or Treat. The Youth Programs
staff conducts games, contests and provides prizes and/or candy.
Children 18 months to 12 years of age are welcome. Expected
attendance ranges from 750-2,000 patrons at each location.Pricing Tier 1 Tier 2 Tier 3
$500 $750 $1,000
Commercial Sponsorship Guide 2020
JBSA~Fort Sam HoustonNov. 7
Zombie 5K
The Zombies have arrived and it’s up to you to survive! Do
you have what it takes to escape a JBSA Zombie invasion?
Come test your evasion skills at the third annual Zombie Run
behind the JBSA-Fort Sam Houston Aquatic Center. Culminate
the evening with some food truck treats, entertainment, fitness
challenges and undead fun! This Zombie Run is aimed at
providing an innovative, energizing, apocalyptic, immersive
family-friendly event. Expected attendance is 500-1,000 patrons.Pricing Tier 1 Tier 2 Tier 3
$500 $1,000 $1,500
Commercial Sponsorship Guide 2019
JBSA~RandolphDec. 3
JBSA~LacklandDec. 2
Holiday TreeLighting
This Holiday Tree Lighting ceremony takes place in
front of the Gateway Club at 6 p.m. The festivities
include the holiday card contest, a visit from Santa and
refreshments. Expected attendance is 500-750.
This event takes place at Washington Circle and the Taj at
6 p.m. and includes a visit from Santa, refreshments and more.
Expected attendance is 300-400.Pricing Tier 1 Tier 2 Tier 3
$250 $500 $750
Commercial Sponsorship Guide 2020
JBSA~Fort Sam HoustonDec. 4
Holiday TreeLighting
Kick off the holiday season with the 502d Force Support
Squadron for the JBSA-Fort Sam Houston Tree Lighting
Ceremony, as we welcome Santa and the Grinch to light
the 30-foot tree at the JBSA-Fort Sam Houston Main Flag
Pole! These joyous festivities will include a real snow slide,
children’s crafts, hay rides, holiday music, refreshments
and more! Don’t miss out on this cheery celebration of the
holiday season! Expected attendance is 500-1,000 patrons.Pricing Tier 1 Tier 2 Tier 3
$500 $750 $1,000
JBSA - Fort Sam Houston: Ms. Connie Szeszko
(210) [email protected]
JBSA - Lackland: Mr. Al Conyers(210) 925-1187
JBSA - Randolph: Mr. Ed McDaniel(210) 652-2940
Commercial Sponsorship Guide 2020
For MoreInformation
your support,Thank you for
Sponsors.