commercialising your business idea

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  • Fiona Anson - Co-Founder - Workible

    HOW TO COMMERCIALISE GREAT IDEAS

  • IT'S ABOUT MAKING IDEAS HAPPEN

    IDEAS ITS NOT ABOUT

  • ITS GOING TO BE HARD!

  • GREAT IDEA? SO, WHATS YOUR

    Whats the market problem youre solving

    What are their REAL pain points? How do you know? Is there a niche you can fill?

  • HOMEWORK DOING YOUR

    Is there really a market? Who else is currently solving this problem? Why are you different - and better? Why will customers change?

  • INNOVATION

  • MARKET RESEARCH COMPREHENSIVE

    More than the people who know and love you Validate with potential customers Whats the size of the market? Local? Global? Why are you different - and better? Why will customers change?

  • PRODUCT/MARKET FIT

    YOUR SUCCESS WILL DEPEND ON

  • PRODUCT

  • THE TEAM? WHAT ABOUT

    Business experience Industry experience Management mix of skills - strategy Vision Ability to adapt

  • PAY MAKING IT

    Your revenue model - Business or Consumer, Freemium, pay-per-use, Subscription, Enterprise

    Number of customers, transaction rate, sale value, expenses, profit

    Users

  • PROOF CONCEPT IDEA

    MARKET VALIDATION COMMERCIALISATION

    MINIMUM VIABLE PRODUCT

  • OF YOUR IDEA THE FEASIBILITY

    Not every good idea will lead to commercial success Need a balance between innovation skills and your

    ability to assess the feasibility of your idea Need to focus on the end goal Decide if you stop before it costs you significantly

  • FAIL FAST THE LEAN START-UP

  • OR BREAKING IT MAKING IT

    Funding is often the most limiting factor Have an open mind to the alternatives Give yourself a huge lead time Sales are everything

  • IDEA FUNDING YOUR

    Bootstrapping / FFF Money Angel investors Grant money ASSOB Venture Funds/VCs/Series A, B and beyond

  • workible.com.au

    Story

    The

  • QUESTIONS?