commercialising your health tech innovation

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Commercialising your Health Tech Innovation By João Bocas

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Page 1: Commercialising Your Health Tech Innovation

Commercialising your Health Tech Innovation

By

João Bocas

Page 2: Commercialising Your Health Tech Innovation

the essentials ……is it a business ?

Page 3: Commercialising Your Health Tech Innovation

let’s validate my brilliant idea

Page 4: Commercialising Your Health Tech Innovation
Page 5: Commercialising Your Health Tech Innovation

exercise….how to validate

Page 6: Commercialising Your Health Tech Innovation

the important bit..• talk to your customer personas

• ask meaningful questions without influencing

• no Jargon / Technical – Just simple

• aim for a nice sample size i.e 50 –100 people

• avoid scanning for answer

• user driven health innovation

Page 7: Commercialising Your Health Tech Innovation

next steps….who is involved ? can we co-create ?

Page 8: Commercialising Your Health Tech Innovation

Alivecor Kardia - ECG mobile device

Page 9: Commercialising Your Health Tech Innovation

case study• Atrial Fibrillation affect 2 million people

• 100.000 people die per year

• 80% preventable with better diagnosis

• 1.3 million ECG’s in UK

• 33 NHS providers using the device

Page 10: Commercialising Your Health Tech Innovation

customer need and demand

Page 11: Commercialising Your Health Tech Innovation

avoid costly mistakes

Page 12: Commercialising Your Health Tech Innovation

lunch time…

Page 13: Commercialising Your Health Tech Innovation

part 2 – commercialising your health tech innovation

Page 14: Commercialising Your Health Tech Innovation

engage and start with why…. golden circle

Page 15: Commercialising Your Health Tech Innovation
Page 16: Commercialising Your Health Tech Innovation

resilience is key

Page 17: Commercialising Your Health Tech Innovation

business driven approach

Page 18: Commercialising Your Health Tech Innovation
Page 19: Commercialising Your Health Tech Innovation

simplify your processes

Page 20: Commercialising Your Health Tech Innovation

define your market and understand process

Page 21: Commercialising Your Health Tech Innovation

market entry strategies

Page 22: Commercialising Your Health Tech Innovation

know it well• your competition

• your marketplace

• your customer

• the influencers

• understand challenges

Page 23: Commercialising Your Health Tech Innovation

route to market : B2C

totally online – via digital

example : free app download – also know as freemium

Page 24: Commercialising Your Health Tech Innovation

B2B

strategic partnerships

resellers

distributors

B2B2C

Page 25: Commercialising Your Health Tech Innovation

3 p’s of start up success : people , people , people

team ( people )

product ( people )

plan ( people )

Page 26: Commercialising Your Health Tech Innovation

Digital Health Influencer & Keynote SpeakerThank You, Obrigado, Tak , Tack , Danke, Gracias, Merci, Kiitos

Twitter : @WearablesExpert E-mail : [email protected]