Commercialization of Biofortified Crops Programme [CBC]

Expanding the reach of nutrient-enriched staples

Co-led by:

Funding from:

The Context: A Global Health Crisis

Hidden hunger increases

vulnerability for low and middle

income countries to serious health

problems particularly in women

and children, including: Stunting Blindness Poor brain

development

Weakened

immunity Anaemia

Expanding the reach of nutrient-enriched staples.

The Challenge

2 billion peoplePrimarily in low and middle-income countries do not get enough essentialvitamins and minerals (micronutrients) in their daily diets. This condition is called hidden hunger.

Why Biofortification?

Potential advantages to biofortification as a micronutrient intervention:

• Biofortification is targeted primarily to the rural poor who rely

heavily on locally produced staple foods as their primary source

of nutrition.

• Biofortification is sustainable. Biofortified crops are just crops; People

will forget the process, but the micronutrients would still be there.

• Once initial development and dissemination are completed, recurring

costs of maintaining production of biofortified crops are estimated

to be low.

• Biofortification reaches the most vulnerable population who often

have restricted financial or market access to commercially

processed fortified foods.

• Biofortification produces higher yields in an environmentally friendly

way.

Widely implemented for the prevention of micronutrient deficiencies:

Expanding the reach of nutrient-enriched staples.

The CBC Program

CBC

Programme

Aggregation & Forward Market Linkage

Demand creation & awareness

Supply chain solutions

GAIN

Advocacy

Implementation partners (global & country)

HarvestPlus

Seed production

Seed marketing & distribution

Grain Production & aggregation

Implementation Partners (global & country)

Expanding the reach of nutrient-enriched staples.

KE

NG

TZ IN

BD

PK

Our goals and objectives

Expand coverage of biofortified nutrient dense foods to at least 190.6 million consumers by

2022 in Bangladesh, India, Kenya, Nigeria, Pakistan and Tanzania.

GOAL 1

Improve access to

inputs and markets

for biofortified seeds

and food products

GOAL 2

Strengthen demand

for these nutrient-

rich staple crops

GOAL 3

Improve the

enabling environment

for biofortified foods

and food products

OVERALL VISION:

Scale up the

commercialization of

biofortified foods & diet

quality to tackle hidden

hunger

Expanding the reach of nutrient-enriched staples.

Programme Countries & Crops

Kenya

NigeriaTanzania

Bangladesh

IndiaPakistan

Expanding the reach of nutrient-enriched staples.

Vitamin A

Programme approach

The CBC Programme works with country

partners on a value chain approach to

creating sustainable commercial pathways for

biofortification:

• Increasing participation and capacity of

existing value chain actors of staple

crops in the production & processing

• Demand creation & marketing of

biofortified seeds, grains and food

products

Expanding the reach of nutrient-enriched staples.

Development program approaches

Biofortified planting material is multiplied

Biofortified planting material is acquired by farmers (purchased, given or saved from past harvest)

Biofortified seeds are planted by farmers

Increased production of biofortified foods by farmers

Biofortified foods are processed or prepared

Raw biofortified foods are obtained by processors

Processed/Prepared biofortified foods are packaged

Processed/Prepared biofortified foods are obtained

by sellers in markets

Increased availability of processed/ prepared

biofortified foods in markets

Biofortified foods (raw, processed or prepared)

are obtained by institutions or programs

Additional micronutrient intake through consumption of biofortified foods

Increased consumption of biofortified foods

Micronutrient deficiencies are reduced at population level

Increased availability of raw

biofortified foods in markets

Raw biofortified foods are

obtained by sellers in markets

Biofortified foods are given to

consumers in informal

settings (e.g. friends/family)

Biofortified foods are given to

consumers in formal settings

(e.g. institutions/programs)

Biofortified foods are obtained by aggregators (purchased or given)

Biofortified foods are

purchased by consumersC

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Biofortified foods are

allocated for home

consumption

Programme impact pathways

Expanding the reach of nutrient-enriched staples.

Challenges and Opportunities

Expanding the reach of nutrient-enriched staples.

Challenges

Expanding the reach of nutrient-enriched staples.

Certain challenges need to be addressed for scale up,

sustainability and long-term impact:

Demand

• Awareness

• Price

Private & Public

Partnerships

• Policy

• Awareness

• Product development

Differentiation

• Appearance

• Taste

Traceability & Aggregation

• Standards

• Sporadicity

• Adulteration

4

3

5

6

7 8

Expanding the reach of nutrient-enriched staples.

Small and Medium Business Enterprises

• While the definition varies, staff headcount and turnover/balance

sheet determine an enterprise as SMEs

• Major role in global economic development:

• Formal SMEs contribute up to 40% of national income (GDP) in emerging

economies; the numbers are significantly higher when informal SMEs are

included

• Represent about 90% of businesses worldwide

• In emerging markets, most formal jobs are generated by SMEs, which

create 7 out of 10 jobs; and more than 50% of employment

• Sustainable Development Goals (SDGs) can only be achieved if

countries manage to build up strong SMEs

Expanding the reach of nutrient-enriched staples.

SME Attributes

• Innovation sits at the heart; almost all

technological processes and innovations are

attributed to SMEs

• Because of size, SMEs are much better at

identifying and embracing new trends in

the industry

• Inherently, SMEs focus on creating new

products or services to be successful

• Detect market niches & adapt faster to

the changing requirements

• Obvious, but a trump card!

• Deal with customers directly, understand

their needs accurately, and establish

stronger bonds

• Conceptualize and Test

• Pave the way for bigger and braver

investments

Innovation Adaptability

Proximity to

customers

Risk Appetite

Expanding the reach of nutrient-enriched staples.

Challenges for SMEs,especially in food/Agri sector:

• Limitation to scale-up

operations & employee base

• Inadequate consumer reach

& advertising exposure

• Access to skilled personnel

• Limited R&D

Budgets/Infrastructure

• Access to finance

Programme Opportunities

• Product differentiation

• Technical Support

• Marketing and Exposure

• Assured supply

• Financial support

• Capacity building and skilling programmes

• Nurturing business support & relations

Why SMEs and CBC is the right fit

Collaboration• Co-Learn

• Review our work: our biggest

critics, and eventually our

best advocates

• Validate design decisions

• Advocate: Mutual connections

• Contribute and succeed

Expanding the reach of nutrient-enriched staples.

Resolving supply chain challenges in CBC

Profitable seed multiplication and marketing

models.

Aggregation, traceability and digital outreach.

Agriscope: Kenya

Dehaat : India

Expanding the reach of nutrient-enriched staples.

Thank You