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Committee Members (SY16-17)

• Mr Shami Bhardwaj (N)

• Mr Sunil Kher (N)

• Mr Vikram Murthy (W)

• Mr Kedar Patki (W)

• Mr Madhukar (S)

• Mr Sreekesh (S)

• Mr Pallab Kar (E)

• Mr Manoj Khanna (E)

• Mr Ramchandran

• Mr Sachin

• Mr Vishal Kapur

Extended Committee Members (SY16-17)

• Mr Nishant Gupta

• Mr Amitabh Sur

• Mr Subbu

• Mr Akash Vajpai

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• Searcho - Nishant Gupta

• Searcho Advertising - Sunil Kher

• Facebook - Akash Vajpai

• Online Store & E-Learning - Vikram & Kedar

• Publications Sales - Amitabh & Pallab

• Creatives & Communication - Manoj Khanna

• ICP Marketing - Subbu

• Ishrae.in - Madhukar

• Merchandize Sales - Sreekesh

• Ishrae DVD - Shami

• ACREX 2017 Pavillion - Sunil Kher

SY15-16 Chairs & Responsibility

• Searcho

• Ishrae.in

• Online Store

• Ashrae Elearning

• Social Media Marketing

• Ishrae Brochure, Presentation, DVD

• Ishrae Merchandize

• ICP Marketing

• Publications Sales

• Chapter Marketing Kits

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Agenda for Today

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A search Engine dedicated

to HVAC&R & Building

Industry

SEARCHO is an industry specific search

engine focussed on the building services

industry. It provides an unparalleled user

experience both on the supply and demand

sides. Consumers are able to connect to

suppliers/service providers/ contractors etc.

with unprecedented ease.

www.searcho.org/

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. SEARCHO needs to be Populated rapidly

SEARCHO needs to be publicized rapidly and

extensively

SEARCHO Advertising opportunities will evolve

only once there are HITS of the website,

and there would be enough information for

the “seekers” to see on our website

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Working with an Agency to

1. Populate and Advertise on Internet2. Outbound calling3. Draw Traffic

4. Seek Advertising Revenue from the usual advertisers

as well as all the Listers

5. Fixed Costs for ISHRAE in the “Asset Building Stage”6. Profit Sharing after a Min Revenue is Achieved

7. No Fixed Costs For next year onwards : 50:50

Revenue Split

BID FOR INTERNET MARKETING AND CALL CENTER SERVICES

Searcho’’’’s Project Objective: Objective would be to add value, create desire and visibility of the products/services

of the company which would help in acquiring more clients and company establishment and make SEARCHO a revenue generation

engine. It is projected that SEARCHO would be profitable in the 3rd or 4th year onwards.

Internet Marketing would cover the following areas:

�Website Design & Development including Banner Creations and Content Creation

�Search Engine Optimization and Social Media Optimization and Content Creation

�Search Engine Marketing (PPC Marketing – Search & Display)

�Google ad words and bing ads

�Target another 6000-8000 vendors in 12 months through internet marketing initiatives on an average every month, 500-800

new vendors

Activity 1:

Objective is to drive traffic to Searcho website in 3 - 6 months and PPC in addition to SEO/SMO.

I

Internet marketing methodologies suggested for promotion of SEARCHO:

Search Engine Optimization

�Increase website traffic and key word ranking

�Create new customer base

�Increase brand awareness of SEARCHO

Social Media Optimization

�Creating distinctive content

�Building brand visibility and awareness

�Sharing of videos, images, etc. on the social sites

�Articles and Blog Submissions

Pay Per Click

�Increase conversion ratio

�Maximizing the return on the AD spend

�Directing the class traffic to the Searcho website

�Search for relevant key words and texts

Activities to be performed – SEO-SMO

On Page Optimization ( One Time)

Web Structure Optimization Yes

Content Optimization Yes

Image Optimization Yes

HTML Code Validation Yes

W3C Validation Yes

Meta Creation Yes

HTML Sitemap Yes

Goolge XML Sitemap Yes

Google Analytics SetupYes

Google Webmaster SetupYes

Robot.txt optimizationYes

Search Engine SubmissionYes

Perma Links

Google Maps Yes

Google Places Yes

Google Business Yes

Listing with Business Directories 20

Separate Blog Creation/Optimization

Yes

Blog Commenting60/Month

Social Bookmarking 60/Month

Forum Posting

Off Page SEO – Including Social Media

No. of Posts

Quality link building 5/Week

Local business listing 5/Week

Article writing 5/Week

Article submission 5/Week

Classified ads posting 5/Week

*You Tube 5/Week

LinkedIn 5/Week

Slide share 5/Week

Flicker 5/Week

Google+ 5/Week

FB 5/Week

Twitter 5/Week

Pinterest 5/Week

Reviews on Google Profile

5/Week

Reviews on FB Profile 5/Week

Includes Account Setup, Banner/Ad Design and posting

management

PS: Videos & contents for the activities to be provided by

SEARCHO

Activity 2: Outbound Calling Effort

Objective

�To register owners, architects, developers, consultants, suppliers/service providers/contactors/sub-contractors,

etc. and enroll them for the free/paid listing on the SEARCHO website

�After 3-6 months of project commencement, outbound calling seats to be added for selling ad banners

�Encourage online registrations

�Target 6000-8000 new vendors in 12 months PAN India. On an average every month, 500-800 new vendors

Activity 3: Event Management

Participating in all ISHRAE events, conferences, seminars, etc. to generate free listings

Revenue Model from the Advertisements

0

2000000

4000000

6000000

8000000

10000000

12000000

Banner Ads on

Homepage

Vertical Ads on

the Homepage

Banner Ads on

Main Category

Pages

Vertical Ads on

the Category

Pages

Banner ads in

the

Subcategory

pages

Vertical Ads on

the

subCategory

Pages

Total

ADVERTISING

SPACE

Page 1 1 10 10 100 100

Spots per page 2 6 2 6 2 6

Total 2 6 20 60 200 600

Tariff 100000 30000 25000 15000 20000 10000

Total 2,00,000 1,80,000 5,00,000 9,00,000 40,00,000 60,00,000 117,80,000

Page

Spots per page

Total

Tariff

Total

Project Timeline

Phase 1 Phase 2 Phase 3 Phase 4

Theme and Structure Content Functionality Testing and Installation

Duration Duration Duration Duration

2 week + 3 days 5 weeks + 3 days 5 weeks + 3 days 3 weeks + 3 days

Required from client to start

this phase

Required from client to start

this phase

Required from client to start

this phase

Required from client to start

this phase

Copy and content

Design approvals Static page approval Approval on final development

Final functionality list

approval Server details and access

Development preferences if

any

data base, php myadmin and

cp access

Deliverables from Vendor Deliverables from Vendor Deliverables from Vendor Deliverables of Searcho

UI Design Static development Backend development Testing and hygiene

Skins Testing links Optimizing

Final functionality list Security

Installing

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VERTICALS INCOME

EXPENDITU

RE SURPLUS

PUBLICATION (Chapters + Direct, Excluding

ACREX) 1,000,000

SEARCHO 5,000,000 3,500,000 1,500,000

ONLINE + Elearning (E-Learning, Merch,

Publications) 845,000 495,250 349,750

Merchandise Sales to Chapters + ACREX 425,000 425,000

MARKETING EXPENSES 0 1,739,750 -1,739,750

TOTAL 6,270,000 5,735,000 1,535,000

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Ishrae Online Store

• New Backend Panel Launched to manage the Store

• Changes Made to Autogenerated Emails for Order Processing, Payment Processing and Shipments

• Changes Made to Store to accommodate Merchandize

• Changes Made to Offer and Process Member and Non Member Pricing

• Changes Made to Offer and Process E-Subscriptions

• Online Sales are 26480 in April and May

• Next Steps

• Retire HVACINDIA.com

• Boost Publication Sales using better marketing, SEO, Amazon

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Ishrae Online Store

Sales Budget : 2L from Publications and 1.25L from Merchandize

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Update Coming Soon

PROGRESS SO FAR

� Uploaded Photographs on home page banner

� Program Calendar – with paid events only

� ISHRAE e-News

� Facebook updates directly on home page.

� Quick Links on all pages

Some useful information's through ISHRAE.in

�Download ISHRAE Brochure & Presentation

�Direct ISHRAE Video YouTube link

�Download Position Papers published by ISHRAE

�ISHRAE Online Store for Publications,

Merchandise & e-Books subscriptions

�Contact us page updated with all Chapters

details- with official ISHRAE email IDs only.

Home Page- with quick links

SUGGESTIONS / FEEDBACK on

ISHRAE.in WELCOME

Please mail to

Mr. Madhukar

madhukar@climatics.co.in

or

Jitender Harsh

admin@ishraehq.in

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Social Media Marketing

• www.facebook.com/ishraehq Launched in April 2015

• Over 3900 Genuine people have Liked this page already

• Chapters are Encouraged to urge their members to LIKE this

page so that the Members can be engaged directly on

Facebook and will feel connected to the Society.

• Chapter are encouraged to share their Chapter News at

news@ishraehq.in which is being shared by the Journal Team

(for the E-News) as well as the Social Media team for posts on

Facebook.

• Marketing, Publication, Advocacy, Student activities, K12

Activities, JobJunction Events all are promoted on FB page

• Always Use #ISHRAE whenever you are travelling for

attending ISHRAE events/meetings

• and posting on FB.

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Facebook : Types of Posts….

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www.facebook.com/ishraehq Launched in April 2015

Over 3900 Genuine people have Liked this page already

One Post per Day (24 per month) will be sent. It will reach

all the people who have liked the page.

Chapters are Encouraged to urge their members to LIKE

this page so that the Members can be engaged directly on

Facebook and will feel connected to the Society.

Chapter are encouraged to share their Chapter News at

news@ishraehq.in which is being shared by the Journal

Team (for the E-News) as well as the Social Media team

for Daily posts on Facebook.

Marketing, Publication, Advocacy, Student activities, K12

Activities, Events all are promoted on FB page

Always Use #ISHRAE whenever you are travelling for

attending ISHRAE events/meetings

and posting on FB.

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https://www.linkedin.com/groups/3808120

ISHRAE is the new owner of this group. From 1st June onwards.

Planning is to provide the technical platform to all the group

members.

Planning - Technical discussions, Q&A, latest technology updates

on HVAC and building services.

Akash Bajpai is will be coming out

with a plan for using this medium

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Ishrae Merchandize

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S.No. Merchandise

Non member

Price

Profit to

HQ

Member

Price

Profit to

HQ

Price to

Chapters

Profit to

HQ

Discount off

Member price

for Chapters

1 Red Pen 90 39% 75 27% 64 14% 15%

2 Black/ White Pen 50 44% 40 30% 34 18% 15%

3 Key Chain- Metal (Round) 50 40% 40 25% 34 12% 15%

4 Key Chain - Hook 90 47% 70 31% 60 20% 14%

5 Credit Card Pen Drive (16GB) 550 42% 450 29% 385 17% 14%

6 MUG 160 38% 140 29% 120 17% 14%

7 Pen Holder 200 35% 180 28% 155 16% 14%

8 Laptop Bag 600 42% 480 27% 410 15% 15%

9 Laptop Bag (Big Embossed) 1900 37% 1600 25% 1380 13% 14%

10 Lapen Pin 60 60% 50 52% 42 43% 16%

14 T shirt 500 41% 400 26% 350 16% 13%

15 Shirt Cotton 900 38% 750 25% 640 13% 15%

Proposed Merchandize Price List

Sales Budget 2.5L to Chapters, 2L at ACREX

and 1.25L Online (15% share to be given to

chapters)

Publications

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Publications Update

Waiting for Update on Sales/Printing from

Amitabh

• Budget is 10L profit from Publications Sales

• This includes ACREX + Chapters + Online Sales

• YTD we have sold 1.33 L

• E-subscriptions launched, 23 such subscriptions sold

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• Logos closed for ICP and IIE• Brochures closed for ICP – Cleanroom, Design and

service• Ads published in IDMA for Cleanroom• Ads published in ISHRAE Journal for all ICP courses• Closing on delegate kits/collaterals for the programs • Getting dispatched centrally• Website under design• First cut draft for the website has come for comments• Web will soon be up and running• Website - ICP linked to ishrae.in• To work on other marketing activities like

• Reaching out to HR and other stakeholders• Online and Content Marketing • Promotions

ICP Marketing

• Logos closed for ICP and IIE

• Brochures closed for ICP – Cleanroom, Design and service

• Ads published in IDMA for Cleanroom

• Ads published in ISHRAE Journal for all ICP courses

• Closing on delegate kits/collaterals for the programs

• Getting dispatched centrally

• Website under design

• First cut draft for the website has come for comments

• Web will soon be up and running

• Website - ICP linked to ishrae.in

• To work on other marketing activities like

– Reaching out to HR and other stakeholders

– Online and Content Marketing

– Promotions

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Creatives

1. Ishrae Brochure Reprinted and sent to all Chapters

2. Ishrae PPT is circulated to everyone

3. 3-4 Inserts in Every Journal issue is planned

4. 3-4 Creatives per month planned to be sent to all

Members

5. New DVD underway….will be released by June 30th

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New Ishrae Brochure – 8 pages

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New Ishrae PPT Presentation

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Prez Bulletin

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