common challenges, common future - jama-english.jpatleon, f91a (nissan cabstar, renault trucks...

Contents

2

Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future

Foreword

Production in the European Union

Research & Development in the European Union

EU Production and Exports

by Japanese Automakers

Investment and Employment

News from Our Members

Japanese Automakers’ Purchases of EU Parts

Automotive Ties between Europe and Japan

3

10

11

4

6

8

8

9

Japanese Automakers in the EUContributing to the Economy and Employment in Europe in the Global Slowdown

Currently at a turning point in terms of the structural adjustments it faces as a result of the global economic downturn, the

automobile industry will nevertheless retain its vital role in the years ahead—as the purveyor of an essential commodity, an engine

for employment and investment and a pillar of the economy.

The global slowdown notwithstanding, Japan Automobile Manufacturers Association (JAMA) member companies continue to

contribute to the economy and employment in the European Union through their research-and-development, production, sales

and procurement activities in the region, while introducing to EU markets vehicles that meet a wide range of user needs and offer

excellent environmental performance.

Figures for 2008 attest to the significance of this contribution:

● Cumulative investment by Japanese automakers in European production and R&D facilities reached nearly €15.05 billion.

● Japanese automakers in the EU produced 1.69 million vehicles.

● Japanese automakers operated a total of 15 manufacturing plants and 12 R&D and design centres in the EU and purchased

　€13.54 billion worth of EU-made parts.

● Directly in those operations and indirectly in sales and distribution, Japanese automakers’ activities involved the employment of

　136,930 people across Europe.

● EU-made Japanese models exported from the EU totalled 241,128 units.

The European Commission and EU Member States have adopted or will soon adopt economic measures intended to revitalise the

vehicle market and promote the shift to low-carbon road transport. With implemented measures already showing positive results,

JAMA members expect that such initiatives will expedite the recovery not just of the auto industry but of the European economy

overall, provided the measures avoid protectionism by ensuring fair competition.

Meanwhile, the automotive industry worldwide is responding to the problem of climate change by increasing vehicle fuel efficiency

to reduce CO2 emissions in road transport. Having for years positioned global warming as their most urgent priority, JAMA

members have invested heavily in the development of new technologies for next-generation vehicles, including hybrid, clean

diesel and alternative-energy vehicles. They are currently working to expand the number of hybrid models available on the

market and will introduce electric and plug-in hybrid vehicles in the very near future. Compliance with the EU’s mid-term

reduction target for passenger car CO2 emissions will also be necessary.

Further significant CO2 reduction in the road transport sector will, however, require the implementation of an integrated approach

involving specific measures—such as infrastructural development for congestion mitigation, eco-driving and the supply of

alternative fuels/power—and efforts on the part of stakeholders throughout the sector, including not only auto manufacturers but

also government, vehicle users and fuel/energy providers.

As they continue to contribute to the economy and employment in Europe, JAMA members’ commitment to a closer partnership

between the Japanese and European automobile industries will remain firm. Such a partnership will, they believe, enable both

sides to address, in full respect of EU policy, global environmental and safety issues with greater efficiency and effectiveness,

which in turn will enhance their respective competitiveness and advance the global transition to sustainable mobility.

3

Production in the European Union Production Facilities in the European Unionp Production Facilities in thhe European Unionp

4

Japanese manufacturers build and produce cars in Europe to meet the needs of European consumers.

Japanese manufacturers currently operate15 production facilities in 9 EU countries.

EU production by Japanese manufacturers has nearly tripled since 1995.

In 2008, Japanese manufacturers produced1.69 million vehicles in the EU.

Location(Start of Operation) Products EmployeesManufacturer Equity Shares

UnitsProducedin 2007

TotalInvestment

(million)

UnitsProducedin 2008

5

Company Emploedd8

er L

(Start

UNITED KINGDOM

1 Nissan Sunderland(1986)

Nissan MotorManufacturing (UK) Ltd.

(Nissan Motor Manufacturing Sunderland Plant)

Nissan Europe 100%

353,718 386,555 4,352 GBP 2,440Primera, Micra,

Micra C+C, Note,Qashquai, Qashquai+2

2 ToyotaBurnastonDeeside(1992)

Toyota Motor Manufacturing

(UK) Ltd. (TMUK)TME 100%

278,000186,000

213,000198,000

3,890 EUR 2,700Avensis, AurisEngines

3 Honda Swindon(1992)

Honda of the UK Manufacturing Ltd.

(HUM)

Honda Motor Europe 86.32%

Honda Motor 13.68%

237,783 230,423 3,400 GBP 1,440

Civic 3D, 5D, CR-V,Jazz (from the latter

half of 2009)Engines

4 Toyota Valenciennes(2001)

Toyota MotorManufacturing France

S.A.S. (TMMF)TME 100% 262,000 240,000 3,210 EUR 897Yaris

(HUM) 13.68% Engines

4 Toyota enciennesValToyota Motorf t i FM TME 100%T 62 00026 240 0000 103 21 EURE 897Yaris

FRANCE

THE NETHERLANDS

9 MitsubishiBorn(1991)

Netherlands Car B.V. (NedCar)

MMC 85%MME 15% 61,929 59,223 1,463 EUR 1,483

(1991-2005)Colt, Outlander

7 Toyota Ovar(1968)

Toyota CaetanoPortugal, S.A.

(TCAP)TME 27% 5,000 6,000 360 EUR 42

Dyna,Semibon,

Coaster (Optimo)

8 Tramagal(1996)

Mitsubishi Fuso Truck Europe S.A. (MFTE)

Mitsubishi Fuso100% 10,478 10,856 357 EUR 77.8Canter

7 Toyota OvarToyota CaetanoTPortugal S A TME 27% 5 000 6 0000 6036 EUR 42

Dyna,Semibon

PORTUGAL

Mitsubishi Fuso

( )S.A.S. (TMMF)

SPAIN

6 Suzuki Linares(1985)Santana-Motor, S.A. 0% 5,058 3,189 558 ＿Jimny

5 Nissan Barcelona, Avila,

Cantabria(1983)

Nissan Motor Iberica S.A. Nissan99.74%

222,914 156,961 5,540

EUR 2,970(including

Avila &Cantabria plants)

X83 (Nissan Primastar, RenaultTrafic and Opel Vivaro),

Navara, Pathfinder, Atleon, F91A (Nissan Cabstar,

Renault Trucks Maxity)Diesel engines,

Manual transmissions, Engines, Axle parts

10 Suzuki Esztergom

(1992)Magyar Suzuki

CorporationSuzuki97.5% 232,480 281,686 3,774 ＿

Splash,Swift,SX4

( )( ) 991 2005)(19

10 S kisztergomEsMagyar Suzuki Suzuki 32 48023 281 6866 743 77

Splash,Swift

HUNGARY

11 Isuzu Tychy(1999)

Isuzu MotorsPolska Sp.zo.o.

(ISPOL)

Isuzu 40%GM 60% 161,384 142,932 632 JPY 27,200Diesel engines

12 Toyota Walbrzych

(2002)

ToyotaMotor Manufacturing

Poland Sp.zo.o (TMMP)

TME 94%Aisin 6%

584,000326,000

582,000335,000

2,020 EUR 540Transmissions,

Engines

13 Toyota Jelcz Laskowice

(2005)Toyota Motor IndustriesPoland Sp.zo.o. (TMIP)

TME 60%TIC 40% 172,000 109,000 860 EUR 250Engines

( )pSX4

11 IsuzuTychyIsuzu Motors

Polska Sp zo oIsuzu 40%

1 38416 142 9322 3263 YJPY 27 200YDiesel engines

POLAND

15 Mitsubishi Kölleda-KiebitzhöheMDC Power GmbH 113,826 111,877 177 ＿Gasoline engines15 Mitsubishhi Kö da-Kiebitzhlled öheMDC Power GmbHM 3 82611 111 8777 7717 ＿Gasoline engines

GERMANY


14 Toyota Kolin(2005)

Toyota Peugeot Citroën Automobile Czech, s.r.o.

(TPCA)

TMC 50%PSA 50% 105,000 108,000 3,410 EUR 1,300Aygo 14 Toyota Kolinota Peugeot CitroënToyo n

bil C hA tTMC 50%

05 00010 108 0000 103 41 UREU 1 300Aygo

CZECH REPUBLIC

* = Mitsubishi brandMMC: Mitsubishi Motors CorporationMME: Mitsubishi Motors Europe B.V.

＿ = Not availableTMC: Toyota Motor CorporationTME: Toyota Motor EuropeT I C : Toyota Industries Corporation

1

2

3

4

55

68

7

9

10

11

12

113

1415

(Euro values are based on exchange rates in application in July 2009.)

570

Honda of the UK Manufacturing Ltd. Swindon, UK Mitsubishi Netherlands Car B.V., Born, The Netherlands

Research & Development in the European Union R&D Facilities in the European Unionp p R&D Facilities in the Eurropean Unionp

6

Japanese automakers conduct R&D and design activities in conjunction with their production operations in Europe.

Japanese automakers currently operate 12 R&D and design centres in the EU.

R&D and design activities in the EU are aimed at meeting the specific market needs of European consumers.

Headquarters, Division Offices

Manufacturer Employees Current Functions

7

CompanyCom HD

JAMA members’ R&D and design activities in the EU employed2,670 people in 2008.

M

1 Honda SwindonHonda R&D Europe (UK) Ltd. 80 1,2,3,5,6,7

2 Nissan LondonNissan Motor Manufacturing (UK) Limited(Nissan Design Europe Division) 67 4

3 Honda OffenbachHonda R&D Europe (Deutschland) GmbH 80 3,4,6,8

4 Isuzu GustavsburgIsuzu Motor Germany GmbH 120 2,3,12

5 Mazda OberurselMazda Motor Europe GmbH 94 3,4,6,8

6 Mitsubishi TreburMitsubishi Motor R&D Europe GmbH 48 1,2,3,4,5,6,10,11,12

7 Toyota KölnToyota Motor Sports Germany GmbH 650 9

9 Toyota NiceToyota Europe Design Development (ED2) 40 4,5,6,7,8

10 Toyota Bernaston, UKZaventem, BelgiumToyota Motor Europe N.V./S.A. 510 1,2,3,5

11 Nissan

Cranfield, UKBarcelona/Madrid, Spain

Brussels, BelgiumBrühl, Germany

Nissan Motor Manufacturing (UK) Limited （Nissan Technical Centre Europe Division） 938 1,2,3,5,6,7

8 Subaru Ingelheim am RheinSubaru Test & Development Center (STCE ) 8 3,4

aventem, BelgiumZa

Cranfield, UK

Key to Functions: 1. Technical support for procurement of

parts for local production

2. Evaluation of parts

3. Evaluation of vehicles

4. Styling and general design

5. Parts design

6. Vehicle design

7. Prototype production

8. Marketing research

9. Development of Formula 1 racing cars

10. Engine application development

with vehicle validation

11. Type approval and homologation

12. Field problem investigation

1 2

1110

1155

8

55 78 6

773311

6 3

4

9

1111


UNITED KINGDOM

SPAIN

GERMANY

FRANCE

BELGIUM

UNITED KINGDOM

UNITED KINGDOM

BELGIUM

GERMANY

, y

BELGIUM

12 Subaru ZaventemSubaru Europe N.V./S.A. 35 2,5,8,11,12

111112.10

Mazda Motor Europe GmbH, Oberursel, Germany Nissan Motor Manufacturing (UK) Limited (Nissan Design Europe Division) London, UK

EU Production and Exports by Japanese Automakers News from Our Members

Investment and Employment

p y p N

8

EU production decreased slightly to 1.69 million units in 2008, but has steadily increased since 1992.

Japanese models produced in the EU are also exported outside the EU. These exports totalled 241,128 units in 2008.

9

Units

No

te: E

U27 (E

U15

)

p y

Roughly €15.05 billion have been invested by JAMA members in production facilities in the EU.

By creating high-skill jobs, Japanese automakers have contributed to the dynamism of the EU economy.

In 2008,136,930 people were employed through the activities of Japanese automakers in the EU:● 37,243 directly, with 34,573 in production and 2,670 in R&D.

● 99,687 indirectly by headquarters and parts distribution centres as well as in distribution, financial services and sales.

HondaHonda plans to begin production of the Jazz at the HUM plant in

Swindon, UK, in autumn 2009. HUM also produces CR-V and

Civic models for Europe. Until now, the Jazz has been supplied to

Europe from Japan and China; producing the Jazz at HUM

will help meet increased demand for the car in the European

market. The Honda Jazz recently surpassed the 50,000

sales mark in Europe.

ToyotaIn November 2008, Toyota Motor Manufacturing UK (TMUK) in

Burnaston began production of the Avensis, Toyota’s all-new

flagship car, with sales subsequently launched across Europe in

January 2009. Produced as a sedan and as a wagon and

designed, engineered and built in Europe, the Avensis has an

annual European sales target of 115,000 vehicles, but will also be

introduced in Africa, Latin America and Oceania.

MitsubishiMitsubishi unveiled their new-generation electric vehicle i-MiEV in

March 2009. Introduced to the market in Japan in July, it is

scheduled for European market introduction in 2010/2011. Viewed

by its manufacturer as the ‘ultimate eco-car’, the i-MiEV is the

crystallisation of some 40 years of development of electric-vehicle

technology at Mitsubishi.

MazdaThe Mazda3 with idling prevention ( ‘i-stop’ ) technology adds a

new eco-friendly option to the line-up. The car features i-stop in

combination with the MZR 2.0 DISI (direct injection spark ignition)

engine. Together, these two Mazda proprietary technologies help

the new model achieve approximately 12% lower fuel consumption

in city driving than the current European Mazda3.

Mitsubishi FusoThe 150,000th Canter rolled off the line on 24 October 2008 at

Mitsubishi Fuso’s Tramagal (Portugal) plant, which since 1996 has

been devoted exclusively to production of the light-duty Fuso

Canter for the European market, where it is now sold in 30

countries. Mitsubishi Fuso Truck Europe S.A. (MFTE) donated

their 150,000th Canter to the fire department in Abrantes, Portugal.

NissanNissan Motor Co., Ltd. unveiled in August 2009 the Nissan Leaf,

the world’s first commercial all-electric, zero-emissions car.

Designed specifically for a lithium-ion battery-powered chassis,

the Leaf is a medium-size hatchback which comfortably seats five

adults and has a range of at least 160 kilometres to satisfy

real-world consumer requirements. The Leaf is slated to be

launched in Europe in late 2010. New Investment and Employment Activities

Companyname

Location Target date

Investment target

Job creation

Investment(million)


200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

2,000,000

1,69

3,15

1 (1

,306

,209

)

812,

163

(743

,774

)

20081999 2000 2001 2002 2003 2004 2005 2006 2007

Exports to the EUEU Production

Toyota Motor Manufacturing(UK) Ltd. (TMUK)

Burnaston,Derbyshire

Mid 2010

Production of Auris Hybrid vehicles(first time in Europe)

NA NA

Nissan Motor Co., Ltd.

Nissan Motor Manufacturing(UK) Ltd.

UK/Portugal

Sunderland

2011 (latest)

Lithium-ion batteries EUR 250(Portugal)

550

2013

Upgraded & new facilities enabling the production of 65,000 engines annually

EUR 12.92330(projected)

Source :JAMA

900,

194 (8

32,0

89)

1,20

8,55

2 (1

,154

,992

)

910,

670

(833

,421

)

1,01

7,89

1 (

973,

076)

1,02

2,69

8 (

939,

034)

810,

181

(780

,750

)

1,10

2,55

6 (

1,01

5,74

8)

864,

941

(837

,639

)

1,24

5,46

9 (1

,156

,237

)

1,01

9,75

3

(988

,523

)

1,29

6,51

6 (1

,223

,844

)

1,03

7,81

2

(987

,299

)

1,36

9,55

6 (1

,233

,887

)

897,

704 (

856,

791)

1,50

9,40

2 (1

,345

,631

)

923,

658

(886

,906

)

1,78

9,87

5 (1

,450

,757

)

919,

421

(858

,492

)

Honda

Mazda

Mitsubishi

Mitsubishi Fuso

Nissan

Toyota

Employees at the Toyota plant, Burnaston

Automotive Ties between Europe and Japanp pA

10 11

Japanese Automakers’ Purchases of EU Partsp

Purchases of European parts by Japanese automakers decreased slightly to €13.54 billion in 2008, but this is more than four times the amount recorded in 1995.

At the European production facilities of Japanese automakers, European suppliers deliver more than 80% of the value of the parts.

European suppliers with high outsourcing and looking for a long-term relationship are worthy partners for Japanese vehicle manufacturers.

The JAMA-CLEPA (European Association of Automotive Suppliers) Business Conference has provided excellent opportunities to create strong business relationships between Japanese automakers and European suppliers.JAMA members open their contact points to

potential suppliers in order to pursue global maximised purchasing.

Units

No

te: F

Y 1

998-

2004

(EU

15),

FY

200

5-20

06 (E

U25

), F

Y 2

007-

2008

(EU

27)

0

1

2

3

5

4

6

7

8

9

10

11

12

13

14

6.48

6.78

7.53

7.93

9.51

10.2

1

11.2

4

13.1

9

1999 2000 2001 2002 2003 2004 2005 2006 2007

15

16

Units: € billion

JAMA-CLEPA Conferences

Date PlaceEuropean participants

Japanese participants

March Paris 450 150

May Berlin 500 170

Nov London 530 170

April Amsterdam 450 100

Nov Strasbourg 360 140

April Stuttgart 480 120

April Göteborg 380 120

Nov Torino 480 110

May Dresden

Ljubljana (planned)

450 130

TBD

1995

1996

1997

1999

2000

2002

2004

2005

2007


Europe Japan

Mitsubishi Fuso

NissanDiesel

At 1 July 2009

Supply of diesel engines

Supply of engines

Supply of finished vehicles

Supply of engines

50% equity stake



Supply of finished vehicles jointly developed in Europe

Supply of finished vehiclesjointly developed in Europe

Supply of diesel engines from Poland


　15% equity stake

　44.3% equity stake

　Supply of diesel engines

100% equity stake

Cooperative sales ties in Japanese market

50% equity stake

85% equity stake

Supply of engines

Toyota Peugeot CitroënAutomobile Czech

(TPCA) (Czech Republic)

Isuzu

SubaruPorsche(Germany)

S

Fiat(Italy)

Renault(France)

AB Volvo(Sweden)

Nissan

GM Europe

Daimler(Germany)

Volkswagen(Germany) Mitsubishi

PSA Peugeot Citroën (France)

Suzuki

Toyota

Source:JAMA

Source:JAMA

15.1

2

2008

13.5

4

common challenges, common future - jama-english.jpatleon, f91a (nissan cabstar, renault trucks...

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