common email marketing mistakes one should avoid

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Common EMAIL MARKETING Mistakes One Should Avoid By, Vikrant Bhalodia

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Page 1: Common EMAIL MARKETING Mistakes One Should Avoid

Common EMAIL MARKETING Mistakes One Should Avoid

By,

Vikrant Bhalodia

Page 2: Common EMAIL MARKETING Mistakes One Should Avoid

Not Thinking of a Long-term Strategy

When you plan your email marketing campaign, make sure of what exactly you

may want.

Remember that a single email marketing campaign can give you limited results.

Hence, think of a long term strategy and plan an effective campaign keeping in

mind the long term goals.

Ensure that each email delivers unique information to the audience.

Page 3: Common EMAIL MARKETING Mistakes One Should Avoid

Creating Campaigns as SPAM

Email accounts, these days, have the ability to analyze the emails.

They can mark the email as spam or genuine.

You should avoid eye-catchy lines in the subject line, avoid using capital letters,

and do not send emails which do not have a subject line.

Do some research online before shooting the emails to the clients.

Page 4: Common EMAIL MARKETING Mistakes One Should Avoid

Not Sending a Test Email

Before you start sending the email, you need to test the email by sending it to your

email IDs and other employees also.

This will help you check for any flaws and mistakes.

This gives you a chance to correct them before sending the emails to the clients

and customers.

Page 5: Common EMAIL MARKETING Mistakes One Should Avoid

Unsolicited messages (but you don’t

believe they are)

Are you absolutely sure that you have your customers’ consent to send them a

specific message?

If you send a commercial message to customers (or prospects) who did not

subscribe to receive such messages from you in a way is direct and verifiable way

(i.e. they received a subscription confirmation request and confirmed the

subscription), you are sending SPAM.

Page 6: Common EMAIL MARKETING Mistakes One Should Avoid

Underestimating SUBJECT and SENDER

The key to the success of an email campaign resides with two often overlooked

elements: subject and sender.

They are absolutely critical in the recipient’s decision to open or not open a

message.

First, they need to recognize you.

Secondly, you need to convey that the message is an interesting one.

Page 7: Common EMAIL MARKETING Mistakes One Should Avoid

Mishandling unsubscribes

Your customers need to be able to unsubscribe with a maximum of 2 clicks,

without having to receive a confirmation message, and without having to enter the

email address that they are unsubscribing or a password to log into an account.

Making it difficult for recipients to unsubscribe can only have one effect: they will

complain by flagging your message as spam, or blocking you as a sender.

As multiple recipients take these actions, your sender reputation will begin to

deteriorate, and your deliverability will suffer.

Your messages will start getting delivered directly to the spam folder, or not

delivered at all.

Page 8: Common EMAIL MARKETING Mistakes One Should Avoid

Not optimizing your emails for MOBILE

More than half of email messages are opened on mobile phones today. So you

have to make sure your emails are mobile friendly.

Page 9: Common EMAIL MARKETING Mistakes One Should Avoid

The missing image

This is another really common gaffe.

Always check how your emails will look if someone has their email client set to not

show images.

Page 10: Common EMAIL MARKETING Mistakes One Should Avoid

The email’s dynamic content is broken.

Dynamic content can be amazingly cool.

There are almost endless creative applications for it.

But be warned: It sometimes breaks.

For whatever reason, some emails don’t look right.

Page 11: Common EMAIL MARKETING Mistakes One Should Avoid

The ‘One Size Fits All’ Approach

The most effective form of marketing is relevance.

The one size fits all approach no longer works (did it really ever work?).

Your message needs to be relevant to the reader.

A CEO of a Fortune 500 company in New York does not have the same needs as a

small business owner on a farm in the middle of England.

Page 12: Common EMAIL MARKETING Mistakes One Should Avoid

Buying Email List

Wise marketers knows that buying an email list isn’t the right step to move

forward.

Still some newbies fall prey to those lucrative ‘opt-in’, ‘verified’, ‘real time’ ‘industry

specific’ lists and consider it a shortcut to quickly grow their business.

And, by the time they realize their mistake, it’s too late.

Page 13: Common EMAIL MARKETING Mistakes One Should Avoid

Not sending emails at all

This is the worst.

Despite the risks of making a mistake, it’s far better to pull a few gaffes than to

send no emails at all.

Even the best of us mess up sometimes.

The secret to success is to keep plugging along, despite the mistakes.

Page 14: Common EMAIL MARKETING Mistakes One Should Avoid

References :

https://www.mailup.com/resources-mailup/strategy/strategies-techniques-and-best-

practices/the-seven-most-common-email-marketing-mistakes/

https://www.weblineindia.com/blog/common-email-marketing-mistakes-one-should-avoid/

https://blog.getresponse.com/the-10-most-common-email-marketing-mistakes-weve-

this-year.html

Common EMAIL MARKETING Mistakes

One Should AvoidBy,

Vikrant Bhalodia

LinkedIn : https://www.linkedin.com/in/vikrantbhalodia/

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