common email marketing mistakes one should avoid
TRANSCRIPT
Common EMAIL MARKETING Mistakes One Should Avoid
By,
Vikrant Bhalodia
Not Thinking of a Long-term Strategy
When you plan your email marketing campaign, make sure of what exactly you
may want.
Remember that a single email marketing campaign can give you limited results.
Hence, think of a long term strategy and plan an effective campaign keeping in
mind the long term goals.
Ensure that each email delivers unique information to the audience.
Creating Campaigns as SPAM
Email accounts, these days, have the ability to analyze the emails.
They can mark the email as spam or genuine.
You should avoid eye-catchy lines in the subject line, avoid using capital letters,
and do not send emails which do not have a subject line.
Do some research online before shooting the emails to the clients.
Not Sending a Test Email
Before you start sending the email, you need to test the email by sending it to your
email IDs and other employees also.
This will help you check for any flaws and mistakes.
This gives you a chance to correct them before sending the emails to the clients
and customers.
Unsolicited messages (but you don’t
believe they are)
Are you absolutely sure that you have your customers’ consent to send them a
specific message?
If you send a commercial message to customers (or prospects) who did not
subscribe to receive such messages from you in a way is direct and verifiable way
(i.e. they received a subscription confirmation request and confirmed the
subscription), you are sending SPAM.
Underestimating SUBJECT and SENDER
The key to the success of an email campaign resides with two often overlooked
elements: subject and sender.
They are absolutely critical in the recipient’s decision to open or not open a
message.
First, they need to recognize you.
Secondly, you need to convey that the message is an interesting one.
Mishandling unsubscribes
Your customers need to be able to unsubscribe with a maximum of 2 clicks,
without having to receive a confirmation message, and without having to enter the
email address that they are unsubscribing or a password to log into an account.
Making it difficult for recipients to unsubscribe can only have one effect: they will
complain by flagging your message as spam, or blocking you as a sender.
As multiple recipients take these actions, your sender reputation will begin to
deteriorate, and your deliverability will suffer.
Your messages will start getting delivered directly to the spam folder, or not
delivered at all.
Not optimizing your emails for MOBILE
More than half of email messages are opened on mobile phones today. So you
have to make sure your emails are mobile friendly.
The missing image
This is another really common gaffe.
Always check how your emails will look if someone has their email client set to not
show images.
The email’s dynamic content is broken.
Dynamic content can be amazingly cool.
There are almost endless creative applications for it.
But be warned: It sometimes breaks.
For whatever reason, some emails don’t look right.
The ‘One Size Fits All’ Approach
The most effective form of marketing is relevance.
The one size fits all approach no longer works (did it really ever work?).
Your message needs to be relevant to the reader.
A CEO of a Fortune 500 company in New York does not have the same needs as a
small business owner on a farm in the middle of England.
Buying Email List
Wise marketers knows that buying an email list isn’t the right step to move
forward.
Still some newbies fall prey to those lucrative ‘opt-in’, ‘verified’, ‘real time’ ‘industry
specific’ lists and consider it a shortcut to quickly grow their business.
And, by the time they realize their mistake, it’s too late.
Not sending emails at all
This is the worst.
Despite the risks of making a mistake, it’s far better to pull a few gaffes than to
send no emails at all.
Even the best of us mess up sometimes.
The secret to success is to keep plugging along, despite the mistakes.
References :
https://www.mailup.com/resources-mailup/strategy/strategies-techniques-and-best-
practices/the-seven-most-common-email-marketing-mistakes/
https://www.weblineindia.com/blog/common-email-marketing-mistakes-one-should-avoid/
https://blog.getresponse.com/the-10-most-common-email-marketing-mistakes-weve-
this-year.html
Common EMAIL MARKETING Mistakes
One Should AvoidBy,
Vikrant Bhalodia
LinkedIn : https://www.linkedin.com/in/vikrantbhalodia/
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