common knowledge ≠ common practice
TRANSCRIPT
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COMMON KNOWLEDGE≠
COMMON PRACTICE3 Tactics to Overcome the Forgetting Curve in your Training Organizations
Rob JeppsenSr. Vice President & GM
HireVue Coach10 May, 2016
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About HireVueHireVue consistently getting mentioned alongside Workday, LinkedIn & IBM (Watson).
500+ 150+COUNTRIES
200+TEAM MEMBERS$93MFUNDINGCOMPANIES
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The “Forgetting Curve” is Real….
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Impact of the Forgetting Curve: A Monumental Challenge
$130B spent annually in TrainingWhat is the Financial Cost of the “Forgetting Curve”
How do you create “Readiness?”
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3 Laws to Create “Readiness.”
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1Choose “Chunking” Over ComprehensivenessThe Law of Microlearning
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Microlearning: More than a Trend
Learning in short, digestible, bite-sized units.
Allows learners to learn the way they want:o Fast, focused, and “my way.”
Less Disruptive Affordable & Agile Creates a culture of Ongoing Learningo Long-Term Memory vs. Short-Term Memory
Consumed on demand Application-Oriented
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Impact of Spaced Learning
SPACED LEARNING EFFECT
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Tactics to Make Microlearning Work in Your Organization
FOCUSo Well-packaged concepts for specific usage-situations.o 1 Objective per session
SHORTo Less than 10 minutes to complete.
USE OF VIDEOo Medium of choice in today’s workplaceo Across all age demographics.
CONTEXTo Leave no doubt why the content matters or how it is applied.
ON-DEMANDo Use as a initial learning device and a review tool.
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Using Video to Deliver “Just In Time” Learning
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Final Thoughts on Chunking
"Micro-learning will explode in popularity as companies realize the opportunities it gives them for personalized, cost-effective, flexible, just-in-time training.”
- Deloitte, March 2016
“All told, a regimented diet of strict rules and linear learning can over-stuff trainees and leave them feeling bloated and overwhelmed. But by slicing training down into its most essential, wholesome, bite-sized chunks—that best serves a growing population of teaspoon-sized attention spans—I predict the feast of content you prepare for your audience will be far more appetizing.”
- Learning Development Magazine, December 2015
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2Choose Conditioning Over CompletionThe Law of Deliberate Practice
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WITHOUT REINFORCEMENT,
each hour of training material requires 40-50 minutes of relearning. - Allen Communications, February 2016
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Pop Quiz…
The Question:★What is the #1 reason sales reps fail to hit quota?
The Answer:★Inability to articulate value in their sales conversations. (SeriousDecisions, 2014)
The Reason:★89% of reps say pricing pressure has intensified in last 3 years
▪ 68% say #1 reason for this is they can’t articulate a differentiated solution to their customers around their products or their messaging.
The Surprise:★ Less than 1/3 of sales organizations provide a way to practice customer conversations.
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Reps Required to Beat the Forgetting Curve
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Use of Video to Create “Just in Time” Practice Opportunities
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A Case Study of Creating Conditioning Through Practice
Spaced Learning + Spaced Practice + Gamification
New Competencies New Performance Benchmarks Self-Driven
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3Choose Coaching Over CheckmarksThe Law of Predictable Improvement
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Learning is Not a Linear Event
What if there was no end to theLearning Curve?
Why must learning be Confined to training?
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Performance Model
Sales Performance
Aptitude
Motivation
Skill Level
Role Perception
Rewards Engagement
All Sales Improvement initiatives fall into these 4 categories. All move the needle over time. Role moves the needle the fastest. Role dictates the perception of high & low value activities, which
drives use of time.
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The Case for Coaching
Coaching Drives Performance
4X
More Than Just Outcomes… Retention
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What SHOULD Be Our Defensible Advantage…
Direct Manager Needs to Coach A Manager’s Greatest Weakness
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Use Video And Mobile to Create “Just in Time” Coaching
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Best Remedy for Forgetting Curve: Keep Learning
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A Case Study of Coaching to Create New Learning Curves
Weekly “Skill Drill.” Creation of Practice Culture Creation of Coaching Culture Attracted new candidates looking for
the coaching experience.
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A “Just in Time” Model for Beating the Forgetting Curve
Don’t ever let the creation of
Learning Curves end.
Chunking vs.
ComprehensiveConditioning vs.
CompletenessCoaching vs. Checkmarks
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Make Learning Your Most Defensible Competitive Advantage
Robjeppsen @robjeppsen