common mistakes to avoid for every online seller
DESCRIPTION
Ecommerce is perhaps one of the easiest ways to get your product into the market without the hassles of the traditional distribution channels. However, the low barrier of entry means huge competition and in this competitive field, there is no space for mistakes.TRANSCRIPT
COMMON MISTAKES TO AVOID FOR EVERY ONLINE SELLERARTICLE BY ATUL JAIN
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Ecommerce is perhaps one of the easiest ways to get
your product into the market without the hassles of the
traditional distribution channels.
However, the low barrier of entry means huge
competition and in this competitive field, there is no
space for mistakes.
SUMMARY
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Let’s look at the common mistakes made by
online sellers and how you can avoid them
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POOR CUSTOMER COMMUNICATION
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Some of the elementary updates customers expect from an online store are :
• Order and payment confirmation with invoice
• Shipping information with associated tracking codes
• Prior phone call before delivery
• Product delivery confirmation and request for feedback
POOR CUSTOMER COMMUNICATION
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NOT ENOUGH PRODUCT INFORMATION
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Some of the most important elements of a good product page are :
• Product images and videos
• Product description with specifications and benefits
• Shipping charges
• Delivery timelines
• Price and other charges
• Return policy and other conditions
NOT ENOUGH PRODUCT INFORMATION
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DIFFICULT CHECKOUT PROCESS
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Some common complications to the checkout process include :
• Hidden shipping / handling charges
• Hidden taxes
• Compulsory registration
• Having to add billing and shipping address for each purchase
DIFFICULT CHECKOUT PROCESS
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LACK OF CONSISTENT BRANDING & DIGITAL PRESENCE
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• Consistent shopping experience on mobile, desktop and tablets
• Have a predefined color schemes in all your outreach channels like email, social media, blog
• Prominently display your unique selling points and information on secure shopping process
• Use the same brand name on all social media channels
• Use same brand guidelines online as you use in your offline stores or marketing collaterals
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LACK OF CONSISTENT BRANDING & DIGITAL PRESENCE
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personal web blog at
www.atuljain7.com
Atul Jain