common mistakes with media tagging (utm tags) and how to fix them!
TRANSCRIPT
Traffic types
Direct (owned)
Display (Paid)
Organic (Earned)
Assisted conversion report for Social Paid is broken
Social
Here is a Private Channel Grouping fixed example...
Note: assumes that utm_campaign=*_paid_* is Social Paid in Private Channel Group: https://analytics.google.com/analytics/web/template?uid=WsCugGmAReeaI4JEOfta4A
Google expects these values...
Expected GA utm_medium for social are
1. sm (like cpc)
2. social (like organic)
3. social-network
4. social network
5. social-media
6. social media
utm_medium=sm
utm_source=facebook.com
utm_campaign=2016_01_01_paid_Campaign1
utm_content=AdId_AdTitle
utm_id=FB_organic_20160101_Campaign1
utm_term=n/a
dclid=COCYws21hs0CFVMg0wod3oUDnw
Social Paid should be...
utm_medium=social
utm_source=facebook.com
utm_campaign=2016_01_01_organic_Campaign1
utm_content=Post Title
utm_id=FB_paid_20160101_Campaign1
utm_term=n/a
dclid=n/a
Social Organic should be...
utm_medium=referral
utm_source=facebook.com
utm_campaign=n/a
utm_content=n/a
utm_id=n/a
utm_term=n/a
Social Referral should be...
Excel workbook (future data only)
bit.ly/utm-tagging-examples
Note: Using 5 GA profile filter fix on a
new GA profile view (rather than re-tag)
1.Source=^Facebook(\.com)? Campaign=.*_paid_.* CampaignCode=$A1 2.Source=^Facebook(\.com)? Campaign=.*_paid_.* AdContent=$A1 3.Source=^Facebook(\.com)? Campaign=.*_paid_.* Output Source=facebook.com 4.Medium=^Facebook(\.com)? Campaign=.*_paid_.* Output Medium=sm 5.Medium=^Facebook(\.com)? Output Medium=social
(future data only)
Check URL based country filter working as confliction data in GEO-ip report...
setup contentGroupings
PostCategories & PostType (e.g. blog post, video content, white paper, infographic, etc)