Common Online Marketing Mistakes and How to Avoid Them By eTargetMedia

IntroductionA promotion and marketing company,

eTargetMedia promotes products and services using targeted campaigns such as opt-in email lists. Consumers can rest assured that the company strictly adheres to consumer laws such as CAN-SPAN, preventing eTargetMedia and similar marketing companies from sending consumers unwanted marketing materials. The company uses targeted promotional campaigns to alert consumers to products in which they might be interested, such as opt-in email lists and mobile marketing.

About Online MarketingOnline marketing opens up access to

millions of potential customers, but many companies make slight mistakes that render all their marketing efforts useless. One common misstep is failing to advertise through channels that the target audience would use. Virtually every company has turned to Facebook and Twitter; however, some products might appeal to a smaller demographic more accessible through postal mailing lists.

Beyond FacebookEven companies who could stand to

reach millions through social networking need a plan that goes beyond building a Facebook page. Just because a Facebook page exists doesn't mean consumers will find it. Make sure to formulate a business strategy before connecting to social networking sites that outlines plans for attracting customers and keeping them interested after initial offers expire.

ContactLastly, not all social sites are created

equal. For a product built around visuals, such as clothing, consider starting a Pinterest board that functions like a virtual clothing rack. From there, invite customers to sign up for email lists that let them in on exclusive offers.

To speak with an eTargetMedia representative, call 1-888-805-DATA (3282) or e-mail info@eTargetMedia.com.