common sense in uncommon times
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COMMON SENSE & COMMUNITIES
TWO KEY INGREDIENTS TOSOCIAL GOVERNANCE
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COMMON SENSE,UNCOMMON TIMES
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COMMON SENSE, UNCOMMON TIMES
Context:
@Pat_Hirigoyen
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COMMON SENSE, UNCOMMON TIMES
@Pat_Hirigoyen
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COMMON SENSE, UNCOMMON TIMES
Ubiquity of social mediaImplications for responsibilities of employees, management
@Pat_Hirigoyen
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COMMON SENSE, UNCOMMON TIMES
Ubiquity of social mediaImplications for responsibilities of employees, management; two views:1. Wonderful new era of promise and opportunity
@Pat_Hirigoyen
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COMMON SENSE, UNCOMMON TIMES
Ubiquity of social mediaImplications for responsibilities of employees1. Wonderful new era of promise and opportunity2. Unforeseen, incalculable hazards and risks
@Pat_Hirigoyen
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COMMON SENSE, UNCOMMON TIMES
@Pat_Hirigoyen
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COMMON SENSE, UNCOMMON TIMES
@Pat_Hirigoyen
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COMMON SENSE, UNCOMMON TIMES
@Pat_Hirigoyen
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COMMON SENSE, UNCOMMON TIMES
@Pat_Hirigoyen
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COMMON SENSE, UNCOMMON TIMES
@Pat_Hirigoyen
“We had two AOL-ers that had distressed babies that were born, that we paid a million dollars each to make sure those babies were OK in general.”
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COMMON SENSE, UNCOMMON TIMES
@Pat_Hirigoyen
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COMMON SENSE, UNCOMMON TIMES
Ubiquity of social mediaDramatic new changes in:• Relationship between brands, external
audiences• Line between corporate, personal reputations• Employer-employee relationship
@Pat_Hirigoyen
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COMMON SENSE, UNCOMMON TIMES
HIRE CHARACTERTRAIN SKILL
@Pat_Hirigoyen
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COMMON SENSE, UNCOMMON TIMES
corporatereputation
@Pat_Hirigoyen
personal reputation
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www.socialmediagovernance.com/policies
COMMON SENSE, UNCOMMON TIMES
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COMMON SENSE, UNCOMMON TIMES
Enlist employees as true “brand ambassadors”
@Pat_Hirigoyen
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COMMON SENSE, UNCOMMON TIMES
Weber Shandwick research• Employees who are encouraged to share
about their companies online are more likely to:– Encourage others to buy products– Recommend company as good place to work– Defend company from criticism– Volunteer for causes important to employer
@Pat_Hirigoyen http://onforb.es/1nsQX4Y
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COMMON SENSE, UNCOMMON TIMES
Weber Shandwick research• Employees who are encouraged to share
about their companies online are more likely to:– Encourage others to buy products– Recommend company as good place to
work– Defend company from criticism– Volunteer for causes important to employer
@Pat_Hirigoyen http://onforb.es/1nsQX4Y
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COMMON SENSE, UNCOMMON TIMES
Weber Shandwick researchYet: socialization occurring among ill-informed employees- Only 4 in 10 can explain their company’s goals,
or what it does
@Pat_Hirigoyen http://onforb.es/1nsQX4Y
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COMMON SENSE, UNCOMMON TIMES
Weber Shandwick researchRecommendations:1. Enlist engaged employees in communications
@Pat_Hirigoyen http://onforb.es/1nsQX4Y
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COMMON SENSE, UNCOMMON TIMES
Weber Shandwick researchRecommendations:1. Enlist engaged employees in communications2. Equip employees with content
@Pat_Hirigoyen http://onforb.es/1nsQX4Y
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COMMON SENSE, UNCOMMON TIMES
Weber Shandwick researchRecommendations:1. Enlist engaged employees in communications2. Equip employees with content3. Change processes (e.g., approvals) if needed
@Pat_Hirigoyen http://onforb.es/1nsQX4Y
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COMMON SENSE, UNCOMMON TIMES
@Pat_Hirigoyen