common starting points (csps)
DESCRIPTION
Common Starting Points (CSPs)TRANSCRIPT
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Common Starting Points (CSPs)Titik Tolak Umum
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What is CSPs?
An orchestration of company’s communications policies from within the ‘corporate strategy – corporate identity – corporate image triangle’
Strategi
Identiti Imej
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What is CSP for?
Ensure that corporate and business units are aligned and are working in tandem
Aligning business functions and employees with corporate values and objectives
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Who is it for?
UPSTREAM
DOWNSTREAM
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How?
Strategi
Identiti Imej
CSP
Komunikasi Pengurusan
Komunikasikeorhanisasian
KomunikasiPemasaran
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What are forms of CSPs?
Organisational Mission Statement Organisational Vision Statement Organisational Goals Organisational Objectives
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Why do organisations practice CSPs?