COMMON YET FORGOTTEN SEO COPYWRITING TIPS

From SearchMechaniks.co.uk

FLAG THE TARGET-AUDIENCE

Understand and identify who you are writing for and why. Know their fears, needs and wants.

LUCRATIVE KEYWORD ANALYSIS

Opting for the right keywords is the main element to enhance the results of your SEO efforts. Use tools like Google Keyword Tool, Wordtracker, etc.

USE LONG-TAIL KEYWORDS AND VARIATIONS

It will improve the efficiency of your SEO content – copy. Use Google suggestions / operators, twitter, etc.

INCORPORATE IT INTO HEADLINE / TITLE

It will increase not only the visibility of your copy but also its conversion rate. Also, keep it catchy

Source : http://www.searchmechaniks.co.uk/seo-copywriting/

WRITE NOT FOR BOTS BUT FOR AUDIENCE

Use AIDA and KISS technique to engage your audience. Keep the content precise, relevant and audience-focused. Again, write for the readers, not the spiders/bots.

AVOID MONOTONIC TONE, MAKE IT INTERESTING

Use some slight sales-humor to break the monotonic tone and engage the readers. Make it interesting for them

BEWARE OF GOOGLE-PANDA

With the emergence of Google-Panda, spun/duplicate and spam web copies are the stories of the past now. Write unique and sharable content.

KEEP KEYWORD DENSITY LOW

Avoid keyword stuffing or spamming. Write natural SEO web copy and use synonyms to avoid the spamming. Keep the density to only 1%

USE BULLET-POINTS, BRING CLARITY

Bullet-points make it easier for the target-audience to scan the content easily and effectively. It brings clarity to the message that you want to convey.

SHOW MORE BENEFITS THAN FEATURES

While writing web copy, talk more about benefits and less about features. Your audience wants to know what is in it for them.

GIVE GUARANTEES

Your audience wants guarantees before availing the products or services you are offering. Offer guarantees and break their reluctance.

CALL TO ACTION, A MUST!

Incorporate call-to-action throughout the web copy, spell out how they can avail the services you are offering.

COPYWRITING THE GOOD, BAD AND UGLY

The Good• Increases Traffic•Traffic Turns To Conversion•Conversion turns to leads•Leads turns to loyal patrons

The Bad• Increases bounce rate•Huge bounce rate turns to low conversion•Low conversion leads to low Return on investment

The Ugly• Increases low ROI•Low ROI leads to Low Revenue•Low Revenue leads to company shutdown

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