communicate with the leaders in professional and clinical ...social media marketing • social media...
TRANSCRIPT
MEDIA KIT 2018
Communicate with the leaders
in professional and clinical
aesthetics, spa and wellness
Audience Profile:
• 66% are business owners, with 34% being therapists
• 70% work in a clinic and 30% in a spa or wellness retreat
• 94% make purchasing decisions
• 48% see anti-ageing treatments to represent the biggest growth area
• 55% use online as their preferred means of ordering product
• 33% don’t attend industry trade shows at all
• 75% believe Facebook to be useful
• 50% will expand their training needs in the next year
The trusted voice in the aesthetics industry
SPA+CLINIC delivers spa, salon, clinic and retreat business owners cutting edge thought leadership on the trends and tools shaping the cosmetics, aesthetics and wellness industry.
It's all about the audience
eNewsletter
6k+Weekly
Print Mag + eMag
6.5k+Quarterly
Social Media
6k+
Website
15k+Monthly UV’s
Magazine (Print & eMag) 20% eNewsletter Subscribers 18% Social Media followers 18% Unique Website sessions 44%
Total Audience 35,500 as of September 2018
SPA+CLINIC brings spa, salon, clinic and retreat business owners cutting edge thought leadership on the trends and tools shaping the cosmetics, aesthetics and wellness industry.
Our media community consists of 25,545 industry professionals. Key decision makers & influencers include:
• Directors • Owners • Managers • Consultants • Clinicians • Aestheticians • Therapists
The backbone of the SPA+CLINIC brand is the quarterly magazine (print + digital) now established for 5 years. The circulation is 6.5k+ copies nationally, and follows a 14 year heritage set by the industry
acclaimed Spa Australasia; with SPA+CLINIC introduced to reflect the expansion in the industry.
A weekly eNewsletter keeps 6k+ opt-in subscribers up to date between magazine editions by featuring the latest content on tips, trends, industry events, product releases and original feature articles.
www.spaandclinic.com.au houses all online content; as visited by 15,1k industry professionals during the month of August 2018 alone.
SPA+CLINIC also has a rapidly growing social media reach of 6k+ followers courtesy of content shared through dedicated Facebook and LinkedIn pages as well as Twitter and Instagram.
18%
18%
44%20%
Proprietor Alkaline Day Spa
Spa Manager Crown Spa & Isika Day Spa
Spa Manager Emirates One&Only
Proprietors Endota Day Spas
General Manager Escarpment Group
Proprietor Escena Clinic
Proprietor Fleur De Lys
Proprietor Gaia Retreat
Spa Manager (QLD) Golden Door Retreat
Proprietor Gwinganna Health Retreat
Spa Manager Hepburn Bathhouse and Spa Hepburn Springs
General Manager Injidupspa Retreat
Proprietor Marlo Spa
Proprietor Miss Fox Melbourne
Spa Manager One Spa RACV
Spa Manager One&Only Hayman Island
General Manager (all spas) QT Hotel Spas
Spa Manager Red Ochre Spa
General Manager Saffire Freycinet
Spa Manager Sheraton on The Park Day Spa Rejuvenation
Spa Manager Spa Lotus Day Spa
Spa Manager Spa Qualia
General Manager (all spas) Spicers Tamarind Retreat
Proprietor Stephanie’s Luxury Spas
Proprietor The Anthropocosmic Apothecary
Proprietor The Byron at Byron
Spa Manager The Darling Hotel Spa
Proprietor The Vogue Room
General Manager The Wellness Manor
Proprietor Whispa
Audience sample[A sample selection of our media community]
Day Spas
Names protected by our Privacy Policy
SPA+CLINIC magazine: 5,950 readers every quarter
Proprietor Dr Darryl Hodgkinson: Cosmetic Plastic Surgery Clinic
Proprietor Academy Face & Body
Proprietor All Saints Skin Clinic
Proprietor Clear Complexions
Resident Doctor Cosmedic Skin Clinic
Resident Doctor Cosmetic Image Clinics
Proprietor Cosmetic Medicine Centre
Proprietor Envisage Clinic
Resident Doctor Epiclinic
Proprietor Esteem Medi Spa
Proprietor Face Plus Medi Spa
Proprietor Face Today Medi clinic
Proprietor Heber Davis Skin Clinic
Proprietor Liberty Belle
Proprietor MD Cosmedical Solutions
Resident Doctor Medaesthetics
Proprietor Melanie Grant Skin Health
Resident Doctor Pure Aesthetics
Proprietor Rejuvenation Clinics of Australia
Proprietor Silkwood Medical
Resident Doctor Skin Temple Medi Clinic & Spa
Proprietor The Caps Clinic
Proprietor The Dermatology Institute
Proprietor The Detox Box
Proprietor The Layt Clinic
Resident Doctor The Skin Clinic Fremantle
Resident Doctor The Taylor Clinic
Resident Doctor The Vic Cosmetic Institute
Resident Doctor uRepublic Cosmetic Dermatology & Veins
Resident Doctor Victorian Dermal Group
Proprietor Vie Institute
Names protected by our Privacy Policy
SPA+CLINIC magazine: 5,950 readers every quarter
Audience sample[A sample selection of our media community]
Medi Spas
Multiple platforms for your marketing mix
Print magazine
• Circulation of 5,950 mailed magazine copies
• National distribution to 20,825 readers per edition
• 4 regular editions per calendar year; quarterly release
• Additional annual release of the Further Education Supplement
• Previously published as SPA Australasia for 14 years
• Established as its new identity for over 5 years
The SPA+CLINIC team can recommend a cross channel package that delivers the right balance to support your marketing strategy.
SPA+CLINICaesthetics • medi • wellnessVolume 74 Winter 2018
SALON
Booking Apps
EXPLAINED
ELEVATE YOUR
Dressing Rooms
Gen Z: CLIENTS OF THE FUTURE
Beauty AND THE BRIDE
BEAUTY BOOSTERS REVOLUTIONISING THE SUPPLEMENTS MARKET
Digital magazine
• Digital version of the print magazine but with interactive elements added such as video
• Delivering the Digital Magazine directly to 628 opt-in subscribers
• Established for over 5 years
spaandclinic.com.au
• The only B2B website offering daily updates for the Australian Aesthetics industry
• The most comprehensive online content library with over 1,650 searchable items
• 15k+ unique visitors to the website every month
• Established for over 5 years
Email marketing
• The only B2B eNewsletter offering weekly updates for the Australian Aesthetics industry
• Delivering weekly news directly to 6k+ opt-in subscribers
• eDM promotions are also available
• Responsive design allows for mobile friendly viewing
• Content offering of local & international news, product launches, industry events, clinic profiles, exclusive interviews and expert contributor articles
• Established for over 5 years
Video marketing
• Dedicated video microsite displaying extensive content: tv.spaandclinic.com.au
• All video exposures are archived online with links from the SPA+CLINIC website and eNewsletter
• Industry wide exposure enjoyed via the Video of the Week content item on the eNewsletter
• Custom video content created for all investment levels; package details available upon request
Social Media marketing
• Social media audience at 6k+ and growing rapidly
• Facebook 2.5k+ followers
• Instagram 2.5k+ followers
• Twitter 1.5k+ followers
• LinkedIn 390+ followers
• We also offer packages that boost your content to a wider audience
Editorial support options
UPFRONT FEATURESSuppliers are welcome to submit ideas via email for think pieces on industry trends/news relevant to their brand(s) - but not brand-focused - for standalone stories or inclusion in broader articles. Word length and other elements to supply: by negotiation.
BUSINESSSuppliers are welcome to submit ideas via email re best business practices, tips for growing a business, savvy marketing strategies etc, as these ideas pertain to their brand(s). Word length and other elements to supply: by negotiation.
EDUCATIONSuppliers are welcome to submit ideas via email re courses, workshops, conferences, seminars and other training opportunities they may offer suited to SPA+CLINIC’s target audience. Word length and other elements to supply: by negotiation.
SHOWCASEA profile of individual salons, spas or clinics with points of difference that may inspire others. Suppliers are welcome to submit suggestions via email of such businesses that use their products/services. Strategic
mention of brands would be made, but not as a story focus.
AESTHETICSSuppliers are welcome to submit ideas via email re trends, news, breakthroughs, topical issues etc re skincare pertinent to their brand(s) - products, treatment protocols, device technology - for consideration as standalone stories or inclusion in others. Word length and other elements to supply: by negotiation.
SPOTLIGHT PRODUCTSSuppliers are welcome to submit 150 words, a high res image (deep etched on white background), background information, their contact URL and phone number about a new skincare product or a tried and true from their brand(s) that deserves renewed exposure.
TECHNOLOGYSuppliers are welcome to submit ideas via email re trends, news, breakthroughs, topical issues etc pertinent to their aesthetic device technology for consideration as standalone stories or inclusion in others. Before and after case study images are always popular, but must be sent as JPEGs TIFs or PNGs, not in PowerPoint or PDF form. Word length and other elements to supply: by negotiation.
SPOTLIGHT TECHNOLOGYSuppliers are welcome to submit 150 words, a high res image (deep etched on white background), background information, their contact URL and phone number re a new aesthetic device or a tried and true one from their portfolio that deserves renewed exposure.
WELLNESSSuppliers are welcome to submit ideas pertinent to their brand(s) via email re trends, news, breakthroughs, topical issues etc re wellness as it ultimately relates to aesthetics; these for consideration as standalone stories or inclusion in others. Word length and other elements to supply: by negotiation.
COSMETICSSuppliers are welcome to submit ideas pertinent to their brand(s) re trends, new techniques and products etc in makeup, tanning and nails. Details of brand experts to interview (with high res portraits of said experts) and/or salons, spas or clinics who stock their brand(s) are required, as well as high res images (deep etched on a white background) of relevant product.
PROVENTRIPLE THE
EFFECTIVENESS 3 WAVELENGTHS
AT ONCE
WINNER 2013-2014BEST NEW TREATMENT
WINNER 2014-2015BEST NEW TREATMENT
WINNER 2015-2016BEST NEW TREATMENT
WINNER 2015TREATMENT OF THE YEAR
WINNER 2016TREATMENT OF THE YEAR
WINNER 2014BEST TREATMENT
WINNER 2013BEST NEW TREATMENT
For more information, please contact Professional Beauty Solutions1800 625 387 [email protected]
BUSINESS
Don’t lose sight of your business goals and planning for 2017. Matt Williams* shares his top tips.
There are only three ways that you, as
an aesthetics business owner and/or
manager, can grow your sales:
• Increase the number of clients that
you have
• Increase the frequency with which your
clients visit your salon, spa or clinic
• Increase how much your clients spend
with you at each visit
Let me quickly demonstrate some really
exciting growth for a salon I did some work
with recently.
Say the salon or spa had 300 active
clients visiting an average of eight times a
year and spending $120 at each visit. The
total sales for the year = $288,000.
Now look at what happens if we increase
the number of active clients by 10 percent to
330 and then we get them coming into the
salon only one additional time each year.
Further, every time they come in we get
them to spend $150 instead of $120. The
total sales for the year now = $445,500!
That’s an increase of more than 54 percent.
Sounds simple? It is. However, it isn’t
always easy, so let me give you a few of my
favourite tactics for increasing each one of
these areas.
INCREASE THE NUMBER OF CLIENTS THAT YOU HAVEThere are hundreds of ways for small
businesses to generate new clients – from
window signage through to mail outs and
print ads.
But the one thing that will more often
than not out perform any other method for
generating new clients is word of mouth.
In 2016, word of mouth advertising was
easier and more powerful than ever thanks
to social media – so make it a focus in 2017.
All you need to do to take advantage
of this proven source of new clients is to
teach your loyal existing clients to Like
and Share the content on your business’s
Facebook page.
The one key here is producing
content worth sharing, if you want more
information, PBS produces monthly
Facebook live trainings on how to do this.
INCREASE THE FREQUENCY THAT THEY VISIT YOUR SALONAll I can say is that you absolutely must
rebook your clients every time … or at least
shoot for an 80 percent rebooking ratio.
I used to get my hair cut at a salon that
never rebooked me and on average I would
get back in for a cut every five weeks, so that
is 10 visits a year.
Compare that to my current salon that
rebooks me in every three weeks without fail,
so I visit them 17 times a year! That’s a 70
percent increase in the frequency of visits.
INCREASE HOW MUCH THEY SPEND WITH YOU AT EACH VISITMy first suggestion here is to increase the
prices that you charge for your services. So
often I see salons and spas under-charging
for the treatments and services that
they offer.
The next best way to increase the average
spend is to retail. Your retail to service
ratio should be at least 30/70, but top-
performing salons and spas will get to 50/50
and beyond.
Unfortunately we often see a lot less
than this. It kills me that pharmacies
and department stores still hold the
overwhelming majority of retail cosmetics
sales, when salons, spas and clinics have
better products to offer alongside a far
greater level of service and advice for
the client.
Letting the client continue to buy their
skincare from a pharmacy or their makeup
from a department store is bad for the client
and bad for your business.
Just simply having your team using all
of the brands you stock and conducting
weekly in-salon mini-trainings where
you all discuss the benefits of various
ingredients in products that you offer will
make growing retail sales easier than you
would expect.
Again, if you want more information
on how to retail more easily, PBS runs
workshops and Facebook Live events on how
to do this.
If you set your target to grow each of
the above mentioned areas by 10 percent
you will enjoy overall sales growth of over
33 percent, which can be life-changing for
many business owners.
* Matt Williams is co-
founder and managing
director of Professional Beauty
Solutions, distributor of
Image cosmeceutical skincare,
Sunescape sunless tanning
system, Cherry Blooms salon eyelash extensions,
Bestow range of organic superfoods to nourish
kin from within, Body Sugaring Australia hair
removal, Youngblood Mineral Cosmetics, organic
Wot Nots makeup removal wipes, and Dermalux
LED phototherapy system.
PROBEAUTYSOLUTIONS.COM.AU
FUNDAMENTALS FOR INCREASING
PROFIT
36 | SPA+CLINIC
EDUCATION
Elissa O’Keefe
Laser and IPL safety in cosmetic
practice has never been governed
by an enforceable standard in
Australia. This is despite such part
of a cosmetic business being held to
the same account re workplace health
safety as sharps disposal or manual
handling would be.
It has been informed instead by a
number of guidance documents1 and
accepted professional practices2,3.
The most recent of these is the much-
anticipated ARPANSA publication, expected
to be released mid year. In this guidance
document, minimum laser and IPL safety
education, terminology, the import, sales,
servicing and staff training for specific laser
and IPL equipment, best practice for patient
care and the reporting of injuries are the key
elements in raising the standards of cosmetic
medicine and keeping the public safe.
But the ante is about to be upped! To
add to this there is now also a revision of
the aged AS/NZ 4173 Lasers in health
care standard4 in the pipeline due for
release later this year and it will set
the national standard not only for
cosmetic practice but for hospitals
and other health care facilities that
use lasers too.
Therefore, managers in all
healthcare facilities where a medical
or surgical laser is used will need to
apply the new standards, incorporate them
into workplace health and safety policies,
and devise procedures demonstrating
compliance with the standards.
Clinic owners and managers will
soon be expected to restructure their
laser and IPL safety programs, policies,
educational requirements, audit and QA
activities, and daily operational procedures
to align with these strict standards. What
are some things to do to prepare?
If all your staff who use either
laser or IPL don’t have as a minimum
qualification a recent accredited laser
safety certificate then it’s time to work
toward them gaining one.
There are numerous time and cost-
TIME TO GET LASER SHARP
Until now, only individual operators’ ethics has ensured best practice standards when it comes to use of laser and IPL. But all that is about to change. By Elissa O’Keefe*.
saving options to do this, including highly
flexible online learning or face to face
training. Manufacturer training is not
sufficient unless it has been accompanied by
an accredited laser safety certification.
If laser safety isn’t built into your induction
program it will need to be, and an education
plan and supervised practice pathway to
competency made explicit. Other things to
do are to ensure that you have a machinery
maintenance schedule, a safety audit process
in place and that you have a policy for
managing incidents and adverse outcomes.
* Elissa O’Keefe RN NP FFACNP MACN is
the managing director of Bravura Education,
Australia’s leading educators for lasers and
intense pulsed light (IPL) technologies.
1. ARPANSA (2016). Radiation Health Committee Minutes
http://www.arpansa.gov.au/pubs/rhc/rhc_nov16.pdf
Accessed 10 April 2017
2. O’Keefe et al, (2015). Professional Practice Standards
and Scope of Practice for Aesthetic Nursing Practice in
Australia. Australasian College of Cosmetic Surgery http://
www.accs.org.au/pdf/FINAL_Professional_Practice_
Standards_Scope_Practice_Aesthetic_Nursing_Practice_
in_Australia_20150709.pdf Accessed 10 April 2017
3. Medical Board of Australia (2016). Guidelines for registered
medical practitioners who perform cosmetic medical and
surgical procedures http://www.medicalboard.gov.au/
Codes-Guidelines-Policies/Cosmetic-medical-and-surgical-
procedures-guidelines.aspx Accessed 10 April 2017
46 | SPA+CLINIC
SHOWCASE
Keeping Up AppearancesThe marriage of medical aesthetics with an holistic concept of what constitutes beauty is core to the client offering at Sydney’s new Muse Clinic – and provides inspiration for any salon, spa or clinic to enhance their business. By Jenni Gilbert.
Aesthetic medicine is an art
form, not only a science,
and the co-founders of Muse
have extended this precept into
every aspect of their clinic, from the
exquisite décor and ambience to
the social events they hold for their
“family” of investors and clients.
“We want to inspire, enable and
treat people so that they can look
as good as they feel,” says managing
director Elly Rigney.
“Our clients aren’t comfortable in sterile-looking chain clinics. They
are professionals who like art and design and rely on us for the best
anti-ageing treatments available with results that are completely natural.
“Our art gallery and indoor garden induce a serene, natural
atmosphere for aesthetics.”
Adds medical director Dr Zac Turner: “Elly and I are both
extremely passionate about innovation and aesthetics. Everything we
have designed at Muse has been carefully thought out to be the best
treatment or experience to create an inspiring environment for our
clients - who we think of as our muses.
“Our treatments are performed
by expert cosmetic doctors and we
have a team of holistic therapists
who have helped us develop a unique
consultation to bring harmony,
wellbeing and ultimately confidence.”
The Muse concept reflects
key elements of the co-founders’
personalities and diverse backgrounds.
“Before doing my bachelor degrees
in medicine and surgery at Sydney
University I had attained biomedical
sciences and nursing degrees; all
invaluable for volunteering in Arnhem
Land, the Philippines, Cambodia and
the Congo,” says Zac.
“On a personal front, I enjoy sports
and theatre and have represented
Australia in basketball and beach
volleyball, and played lead roles in
several stage musicals and plays.”
Elly says that in a previous life
where pink hair would have been an
issue with HR, she worked in hybrid
roles across business development and
clinical training in aesthetic medicine
for both Allergan and Galderma (the two biggest aesthetic
pharmaceutical companies).
“I have always been passionate about holistic wellness and am a
qualified life coach,” she says. “I have studied alternative therapy
and I found that this approach was lacking in appearance medicine.
“I’m also a foodie, art freak, music snob and completely obsessed
with design - and the most inspiring design of all our glorious outdoors.
“A tree-hugger from way back, I was brought up with academics
and musicians who are incredibly humble, kind and generous in spirit.
“Ours was a rowdy dinner table of wine, music and seafood;
warm and a little crazy. Zac is family to me now and we
Managing director Elly Rigney Dr Zac Turner
The light filled foyer is grand whilst being relaxed and always filled with flowers
spaandcl in ic.com.au | 79 78 | SPA+CLINIC
AESTHETICS AESTHETICS
Dora Erdossy
As we head into to peak season for treating skin discolourations, Dora Erdossy* discusses cause, effect and solutions.
SPOTLIGHT ONPIGMENTATION
Pigmentation is perceived as the third
most important skin problem after
wrinkles and sagging: for instance,
more than 90 percent of Caucasian people
aged over 50 have skin blemishes.
Today, depigmenting treatments represent
over 20 percent of the total cosmetic market
and winter is a premium time to encourage
clients concerned by dark spots and other
skin discolourations to seek solutions.
These months are when UV levels are
less intense, people typically spend less time
outdoors anyway and wear more “covered
up” clothing.
But to treat symptoms effectively, you need
to know the source of a client’s pigmentation.
As skin therapists and dermal
clinicians, there are a number of types we
are presented with on a daily basis and
sometimes providing solutions is not easy.
Food for thought and diagnosis …
WHERE IT ALL BEGINSThe formation of pigment is highly complex,
initiated by the key enzyme tyrosinase. This
is located in the membrane of melanosomes
[organelles that are the sites for
synthesis, storage and transport of
melanin] and responsible for the
conversion of dopaquine (pre-
melanin) to melanin (pigment),
which can be brown-black pigment
or red-yellow. Both are found in all
skins in varying amounts.
Melanocytes [mature melanin-forming
cells] have spidery-like projections
that extend in all directions from the
melanocyte body, allowing melanosomes to
be transferred to skin cells.
As keratinocytes, predominant cells types
in the epidermis, move towards the surface
of the skin they carry the pigment with them,
giving the colour we see on the surface.
HYPERPIGMENTATION TRIGGERSCertain external and internal factors can
affect the production of melanin and it
is important to be aware of these.
Common triggers:
Sun Exposure: As beautiful and health-
giving as the sun is, it is the Number 1 cause
of hyperpigmentation as it directly
triggers the production of melanin
– eg, in the form of types of dark
spots - and enhances the effect of
any other trigger. UV sun exposure
also darkens existing spots such
as freckles and post-inflammatory
hyperpigmentation (PIH).
Inflammatory Processes: Inflammation
of the skin can occur when it has been
put under stress: eg. in-clinic treatments
including laser and chemical peels
or trauma, such as seen in acne skin.
Melanocytes respond to the “insult” by
causing an increase in melanin production
and consequently darkening the area
of injury. This is prevalent in higher
Fitzpatrick (darker) skin types.
Photo-Sensitising Medications: Certain
medications such as antihistamines,
antidepressants and antibiotics can cause
sensitivity to light exposure.
Hormonal Changes: Melasma is the most
common hyperpigmentation disorder due to
hormonal changes/imbalances. Exacerbating
factors include pregnancy, menopause and
therapies such as oral contraceptives and
HRT. Throw UV exposure into the equation
and melasma is made worse.
HITTING THE SPOTSIt can be a tricky condition to analyse
effectively just with the naked eye so l
recommend the use of a Woods Lamp or an
equivalent diagnostic device to be able to
classify what type of pigmentation you are
treating, eg:
Epidermal: Dark brown colour with
very obvious demarcated borders. There
is an excessive amount of melanin in all
epidermal layers.
Dermal: Brown-grey lesions with not
very obvious borders. Melanin is found
between collagen bundles or within
melanophages (macrophages that have
engulfed melanosomes).
Mixed: When examining with a Woods
Lamp or other device, pigmentation
appears to be more obvious in some areas
and not in others.
TYPES OF DISORDERSEphelides (freckles) are commonly seen in
fair-skinned individuals and are the result
of an increase in UV-induced pigmentation.
They appear on sun-exposed areas such as
face and back of the hands and are well-
demarcated, generally 1-3mm in size.
Solar lentigines (age spots) are also
commonly seen in fair-skinned individuals
over 60 on sun-exposed areas, especially the
face, back, forearms, backs of hands and
the upper chest. They appear as macules
or patches that are either oval, round or
irregularly shaped and can vary in colour
from tan to dark brown and range from
3mm to 2cm in size.
Post Inflammatory Hyperpigmentation
is commonly seen in higher Fitzpatrick
skin types and is a consequence of the
melanocytes’ response to skin injury,
appearing as small to large macules and/
or patches.
Melasma appears as a number of
hyperpigmented patches that range from
either one lesion to many patches and are
usually located symmetrically on the face.
TAKING ACTIONA thorough and detailed consultation is
the first and essential step to ascertain
the potential trigger and how a realistic
outcome can be achieved.
Educating the client is also key to ensure
COSMELAN CASE STUDIESThese clients were treated by Vita, “The Skin Whisperer”, at Coastal Plastic Surgery and Medi Spa on NSW’s Central Coast. She describes their individual programs:
Client 1: "This client is in to the peel at two weeks with a fantastic result so far. She had tried everything in the past at other clinics and is new to us. She was prepped four weeks prior to the peel to pre-condition her skin and has had Healite II LED sessions for management of the healing process. She is over the moon - and so am I!”
Client 2: This lady also had four weeks of skin prep ahead of the peel and Healite II at regular intervals afterwards. Seen last at eight weeks. Great result!”
COASTALPLASTICSURGERY.NET.AU
that they are contributing to a positive
outcome such as avoiding unnecessary sun
exposure, and using a broad spectrum sun
protection daily.
This is especially if we are choosing
to perform certain treatments that could
increase the risk of PIH.
If the client does not adhere to this
advice, treatment failure is inevitable.
NEW TREATMENTSAlong with traditional laser and light
therapies, there are new advanced peeing
solutions such as the Cosmelan Method (see
more Page 74) that can achieve dramatic
improvements in hyperpigmentation
disorders including melasma. The latter, as
we know, is arguably the most challenging
and stubborn form to treat.
Cosmelan incorporates an in-clinic
treatment as well as a homecare product
protocol comprising topical ingredients
such as kojic acid, niacinamide (vitamin
B3), ascorbic acid, N-Acetylglucosamine
and retinol (vitamin A derivative) that can
help disrupt the pathways of melanogenesis.
Cosmelan is produced by Mesoestetic, a
leading specialist in cosmeceutical skincare.
The method is a two-stage process:
1. Professional treatment in-clinic to apply
a peeling solution that must be left on
the first night.
2. Home-care products and protocol to
maximise the clinic step, with instructions
to protect the skin at all times using an ultra-
high SPF sunscreen, reapplying regularly.
After the second or third week of
Cosmelan treatment, dark spots are lighter
and less noticeable while skin has a more
youthful appearance and radiant glow. It has
shown an effectiveness rate of 95-99% in cases
of skin spots and hyperpigmentation tested.
In 2015, Mesoestetic launched an
international campaign to develop a
Specialised Depigmentation Centre program
designed to qualify and certify a select
number of high quality skincare clinics as
specialised depigmentation centres. Forty
two clinics across Australia participated.
The training takes into consideration
a client’s commitment to treatment.
Cosmelan requires a 4-month commitment
and if client is unable to comply, a different
treatment should be recommended.
Ongoing training and support is an
integral part of the exclusive scheme, with
qualifying clinics committed to attending
training schools and in-clinic training.
In order to be able to do this effectively
and with confidence, the clinician must
have comprehensive knowledge of the
product range, composition of the products
at hand, how to use them with machines,
protocols of application and home care
recommendations – making continuous
training an absolute must. ADVANCEDCOSMECEUTICALS.COM.AU
* Dora Erdossy is the national trainer (east coast
Australia) for Cosmelan products and protocols,
distributed by Advanced Cosmeceuticals, and is
currently lecturing for the Dermal Science degree
at Victoria University.
spaandcl in ic.com.au | 59 58 | SPA+CLINIC
SPOTLIGHT
Da Vinci 10 Anti-Ageing Serum contains 10,000 ng/ml of five types of growth factor proteins engineered in South Korea for anti-ageing and skin rejuvenation. The serum, to complement da Vinci 21 professional treatments, is formulated with liposomal technology to enable it to be applied at home. da Vinci growth factors smooth and lessen the appearance of fine lines and wrinkles. Enriched with powerful antioxidants and moisture-binding hyaluronic acid, da Vinci 10 reinforces the skin’s immune function to safeguard future ageing and promotes a softer, brighter, clarified and younger -looking complexion.ARCHITECTSOFSKIN.COM.AU
An ultra-silky, fast-absorbing dry facial oil, Medik8 Glow Oil contains powerful antioxidant vitamin C plus a blend of 12 essential oils to hydrate and repair the skin, promoting an instant radiant, youthful glow. This 99 percent natural oil enriched with fatty acids is blended for all skin types and ages. Hemp seed oil and Inca Omega oil are rich in Omegas 3 and 6 which are beneficial for the restoration of skin barrier function. Lipid soluble vitamin C (one percent) helps neutralise free radicals while Rose Otto and cinnamon leaf oils uplift, nourish and refresh skin. Geranium oil is an excellent astringent/toner with antibacterial benefits. ADVANCEDCOSME CEUTICALS.COM.AU
Extracted from crystallised sea salt beds found deep within the Himalayas, Aromatherapy Associates Deep Relax and De-Stress Muscle Himalayan Bath Salts combine 84 minerals and hand-blended essential oils of the highest quality. Himalayan salt is renowned for its therapeutic effects and has a rich ionic mineral content. The Bath Salts work to enhance physical and mental wellbeing. Essential oils work on a physical level because they are made up of very small molecules which can penetrate into the deeper layers of the skin and into the bloodstream, enabling them to really treat certain concerns such as stress, overactive mind and difficulty sleeping. AROMATHERAPY ASSOCIATES.COM.AU
Payot’s new Nutricia Huile Satinee gives dry skin the nutrients it needs. Its formula with Oleo-Lipidic complex is enhanced with vitamin E to intensely nourish and help restructure the skin, restoring suppleness and comfort. The silky-soft dry oil that is instantly absorbed, leaving no greasy film and imparting the subtle notes of its floral fragrance. Also new is Nutricia Crème Confort, containing Oleo-Lipidic complex combined with mondo grass extract and reinforced with shea butter, glycerin and flucogel (polysensorial moisturiser which delivers a soft silky feel). It nourishes and soothes dry skin, helping to visibly restore the hydrolipidic barrier while protecting the skin against external aggression. PAYOT.COM/AU/EN
La Clinica For Skin and Body operates its own certified organic skincare manufacturing facility in Melbourne. Ingredients of its ranges catering to all skin types – such as the La Clinica Anti Ageing line (above) - are of the highest quality with maximum recommended doses of cosmeceutical actives and vitamins for visible results without irritating the skin. Natural, plant-derived, certified organic ingredients are used wherever possible – therapeutic actives, botanical extracts, essential oils, vegetable oils and waxes – and no harmful chemicals, synthetic oils or fragrances. PROBEAUTYSOLUTIONS. COM.AU
Lycogel Colour Corrective Foundation Treatment combines cosmetic and skincare technology to promote the healing of damaged or post-procedural skin. Lycogel products feature the revolutionary LYCO-Complex, a carefully balanced set of 12 active ingredients that work together to deliver oxygen, moisture, and nutrients to the skin, including hyaluronic acid, anti-oxidants and peptides. Its breathable designer gel base is specially formulated to deliver ingredients to the skin for maximum benefits. Each Lycogel product is designed with a variety of skin types in mind be it for anti-ageing, blemishes, pigmentation, sensitive skin, everyday coverage or for post-cosmetic procedures. It’s also water resistant, providing long lasting wear. ADVANCEDCOSME CEUTICALS.COM.AU
Feted as a super serum that attacks and disperses stubborn fat, Phytomer Celluli Attack Concentrate works to smooth cellulite and dimpling. A range of active marine ingredients include sea absinthium, which targets the adipocytes (fat cells); sea grape to help suppress the genes that control the synthesis and storage of fat cells, thus reducing cellulite; sea pepper, to assist the burning of stubborn fat; and glycolic acid, which instantly smooths the skin, reducing the appearance of dimpling. PHYTOMER. COM.AU
Most of us are aware of the benefits of probiotics - live bacteria and yeasts that promote good health, especially in the gut/digestive system. Now probiotics are being harnessed to strengthen the skin and slow the ageing process, with ethical, certified organic skincare brand Esse producing the world’s first live probiotic serum. Fifty million live probiotics per drop of Esse Probiotic Serum are activated by the moisture on the skin, complementing its natural microbial diversity and helping to create the ideal microbiome to slow the ageing process.
“South Africa is home to almost a quarter of the world’s plant species and we have chosen the best of Africa’s plants to deliver potent new actives in our products,” says creator Trevor Steyne. ESSESKINCARE.COM
Babor has relaunched its iconic HSR range for improved performance across its collection. With the market demanding constant innovation, the high-performance anti-wrinkle precision formula noticeably reduces expression lines (crow‘s feet, glabellar lines, forehead wrinkles, lip lines), gravitational lines (nasolabial folds, oral commissures and neck wrinkles) and wrinkles caused by dry skin, as well as combatting glycation. The formula features Multitendyn Plus; extracts of soybeans, peas and millet in combination with tannic acid, lupine extracts, the amino acid L-carnosine, oligopeptides from hibiscus seeds (exerting a “Botox-like”) effect and neuro-receptor peptide Hexapeptide-47 to help reduce transepidermal water loss. BABOR.COM.AU
Skin O2 Multi Vit contains the essential vitamins to feed the face - B,A,C,E plus age blasters CoQ10 enzyme, rose hip oil and green tea. It contains 10 percent niacinamide (vitamin B3) to help boost skin’s immune responses and target pigmentation. Leukocyte extract, Adenosine Triphosphate and amino acids boost cellular energy, optimising intercellular communication and reinforcing barrier function. Skin cells use vitamin A to repair DNA damage and nurture regeneration processes. Skin 02’s hydrogenated retinol is scientifically proven to be the best form of vitamin A for skincare because of its stability and, therefore, effectiveness. SKIN02.COM.AU
spaandcl in ic.com.au | 117 116 | SPA+CLINIC
TECHNOLOGY
CLINICAL
PRO, VE
RSION M
Ay 25, 20
17 10:59
AM
Sensitive SkinRepair Crème
Perfect
50ml
STAGE 3
CLINICAL
PRO, VE
RSION M
Ay 25, 20
17 10:51
AM
Sensitive SkinFoaming Cleanser
Pure
100ml
STAGE 1
CLINICALPRO, V
ERSION MAy 25
, 2017 10:45 AM
Purifying ExfoliatingMasque
Pure
STAGE 1
ClinicalSkincare.indd 1 25/5/17 3:03 pm
LPG Endermologie's Meccano Stimulation uses rotating rollers to treat precise skin folds, stimulating cellular activity, mechanically smoothing lumps and triggering fat burning to contour and slim trouble spots and reduce cellulite on stomach, butt and thighs. Collagen is mechanically manipulated to stretch out, propelling excess fluid and accumulated toxins. Endermologie boosts circulation and lymphatic drainage and delivers micro-beats to stimulate cells' natural production of collagen and elastin to promote skin tightening. FRANCEMEDICAL.COM.AU
Devices that can produce clinical grade results for clients without medical supervision
THE PROOF IS IN THE PICTURES
Clinical Magma IPL and laser system claims the world's fastest treatments at 18cm squared per second. It offers correct skin pigmentation analysis withits Melanin Meter. This ccollects live readings of the melanin content of a client's skin and recommends a treatment program accordingly. This allows for better control and increased efficiency across the six Fitzpatrick skin types. Five speed pulses offer selected comfort levels for the different skin types. Clinical Magma can be used to treat conditions as varied as photo-ageing, hyperpigmentationacne and permanent hair reduction. A great little multi-tasker. CLINICALPRO.COM.AU
The teeth whitening market is booming, not only in dental practices but across results-driven salons, spas, and clinics. The new BrightTonix low energy radiofrequency (RF) device would make a perfect addition to such businesses for a full-service client offering. Developed by dental professionals, it provides a superior alternative to the pain and discomfort of harsh hydrogen peroxide bleaching, that can leave teeth fragile and cause soreness. RF energy and expertly formulated Y10 toothpaste combine to safely "pull" stains from teeth, whitening them up to 14 shades in one treatment. Something to smile about! THEGLOBALBEAUTYGROUP.COM.AU
Dermalux LED Tri-Wave offers all three global standard wavelengths - Blue 415nm, Red 633nm, and Near Infrared 830nm - concurrently from one handpiece head, as well as separately. Light can have dramatic results on myriad skin conditions, from acne-prone and ageing complexions to psoriasis, dermatitis and rosacea, such as the chronic case pictured left. This case was resolved combining
Red and Near Infrared wavelengths, proved by clinical studies to have an anti-inflammatory and healing effect. They are also able to increase levels of the enzyme superoxide dismutase, which has an antioxidant effect, neutralising free radicals and preventing further damage. PROBEAUTYSOLUTIONS.COM.AU
New to Australia, Byonik pulse-triggered laser is the world's only laser system driven by a client's own pulse, or cell respiration rate, repairing skin at a cellular level while sImultaneously locking in hydration. As it does not generate heat, it can be used across the aesthetics sprectrum, from beauty salons to medi-clinics, offering clinical-grade results. Byonik was introduced here from Germany by cosmetic physician Dr Cosima Karlburger and her husband and business partner Philipp Willmann, CEO of Beauty Technology, who have just opened the luxe new Dr Cosima Medispa in Sydney's Edgecliff. Dr Cosima has been achieving stunning results with her patients (left) for more than six months (see more Page 73). BEAUTYTECHNOLOGY.COM.AU
Tixel is a novel thermal fractional system for rejuvenation, skin tightening (for face and body, including sagging stomachs) and correcting (eg. acne). In non-ablative mode, Tixel transfers heat to the upper dermis while sparing the epidermis, thus generating a permeable channel with effective transdermal transer to hydrophilic molecules. It impacts on targeted tissue almost identically to fractional C02 and erbium lasers, but with low pain and at a fraction of the size and cost of a laser.DEVICECONSULTING.COM.AU
70 | SPA+CLINIC
HEADING
TherapistTowel.indd 1 20/10/16 5:18 pm
WELLNESS
One cannot think well, love well or
dine well if one has not slept well,
to paraphrase that famous quote
by author Virgina Woolf.
And it’s fair to say when you look at
the research on sleep and its impact on
health, one cannot expect to function on
all cylinders – let alone glow! – without a
proper night’s rest.
In the halcyon days for tabloid
magazines, on which I worked for some
years of my career during the 1990s to mid
Noughties, consumers might have scoffed
at some of the “out-there” headlines but
clamoured with their wallets to know more.
I recall at one such weekly magazine I
worked, the editor celebrating a massive
sales spike of an issue. Market research
showed it was largely attributable to one
coverline: “Lose Weight While You Sleep”.
It was subject to much smug sniggering
by media observers at the time despite its
popularity with readers but, let’s face it, it
wasn’t untrue. While you’re sleeping you’re
not eating (unless you’re a somnambulist
fridge raider)!
But the great irony is, with the surge in
awareness of all things holistic health, there
is scientific evidence to support the fact that
(good) sleep can indeed help you lose weight,
or at least not pack it on without obvious reason.
This, as well as promote better mental
health, skin health, and overall appearance
and energy levels. All inter-connected.
After recently trying The Beauty Chef’s
new TGA-registered Sleep Inner Beauty
Powder I had two of the soundest nights’
sleep in years.
I was so impressed I shared my
experience on my personal Facebook
page and within an hour had more
than 20 sleep-deprived friends
wanting to know where to get it. It’s
an epidemic!
Indeed, sleep (or the lack
thereof) is one of 2017’s hottest
wellness topics. SPA+CLINIC talks to
experts about why not just any old sleep, but
good, sound REM-rich snoozing is essential
for optimum health and appearance.
IT TAKES THE PRESSURE DOWNAs one of the most basic and fundamental
human functions, sleep is as essential to
good health and glowing skin as a well-
balanced diet and regular exercise, says The
Beauty Chef, Carla Oates.
Yet with full, fast-paced lifestyles and
an imbalanced day-night body rhythm, it’s
estimated that up to a third of Australian
adults regularly have difficulty either
getting to sleep or staying asleep (The
Medical Journal of Australia, 2013).
This is the reason we recently
released Sleep Inner Beauty Powder,
with lemon balm and passionflower
which are traditionally used in
Western herbal medicine as a sedative
to promote a restful night’s sleep,
as well as a range of herbs and spices for a
delicious and nourishing bedtime drink.
On average, we are now sleeping two
hours less a night than we did 70 years
ago and the effects on our wellbeing are
becoming impossible to ignore.
There is growing scientific evidence
about the negative effects of short and long-
term sleep deprivation.
Yet the arrival of smart devices has led
to some less-than-smart screen behaviours
and social media addictions that impact the
quality and quantity of our sleep.
Most of us need at least seven to nine
hours’ sleep a night. For some, 10 is the
magic number.
If you feel like you don’t have time for
sleep, think about what you have to gain.
Studies have shown people who sleep more
enjoy better moods, energy, mental agility,
attention spans, memory, gross motor skills
and faster reaction times. They also have
more balanced hormones and are less likely
to overeat and gain weight. Plus good sleep
is vital for healthy skin and immunity.
Short and long sleep deprivation have been
linked to anxiety, depression, mood swings
and irritability, a slow metabolism, overeating
and weight gain, forgetfulness, foggy thinking,
lethargy, inflammation, oxidative stress,
premature ageing, diabetes, high blood
pressure, heart disease, Alzheimer’s disease
and compromised immunity.THEBEAUTYCHEF.COM
IT’S PRIME TIME FOR SKINCAREAs we sleep, active and nourishing ingredients
have time to penetrate and do their job in the
deeper dermal layers while we sleep, says Luca
Mora, CEO of Skeyndor Australia.
It is also an ideal time to use oils – either
mixed with night creams or applied after a
night cream.
Oils help to replace the lipids in the
barrier layer, lubricate the cell walls
to increase permeability and boost
hydration, repair ceramides and
prevent trans- epidermal water loss.
It is also very beneficial to do
facial massage at night because it
eases tension (when muscles on
the face tense up, it is more likely
to harbour wrinkles), increases
blood flow and oxygen to the area which in
turn increases collagen production, creates
a healthy glow, anD helps products absorb
more easily into the skin.
Skeyndor Eternal Sleeping Oil contains
nourishing avocado and wheatgerm oils
for antioxidant benefits and macadamia
to moisturise; actives to help protect and
stimulate stem cells, stimulate cell renewal,
repair the epidermis and detoxify skin.
It also uses a combination of essential
oils to activate olfactory senses to balance
the nervous system, promoting deeper and
better quality of sleep and enhanced repair.VOGUEIMAGE.COM.AU
IT HAS A PROFOUND IMPACT ON HEALTHGetting enough sleep affects your health in
ways you cannot imagine, says internationally
acclaimed Australian nutritional biochemist
Dr Libby Weaver, described by actor Hugh
Jackman as a “one stop shop for wellbeing”.
Typically sleep problems fall into two
categories: trouble getting to sleep and
trouble staying asleep.
We’ve all been there at some point – eyes
wide open, trying not to look at the alarm
clock for confirmation that yes, despite
trying every imaginable strategy – it is 3am
and you’re still awake.
The consequences of this lack of sleep
add to the already compounding worry, as
the thought of another day at work, feeling
less than refreshed circulates.
Sleep, like moving your body regularly
and eating a nourishing diet, form the
pillars of good health. We cannot fight our
biology – sleep is essential to our very being.
Lack of sleep can increase inflammation,
which in turn is a risk factor for Type 2
diabetes, heart disease, high blood pressure
and poor digestive health. Not to mention what
it does to your mood and appetite (hello 10am
pastry and 3pm coffee and chocolate bar!).
A morning ritual such as meditation
or yoga that reduces your stress can be
extremely beneficial – this can also be
repeated before sleep.
Move your body earlier in the
day and avoid at night if possible.
When you look at the research on sleep and its impact on health, one cannot expect to function on all cylinders – let alone glow! – without a proper night’s snoozing. By Jenni Gilbert.
Lose Weight, LOOK YOUNGER While You Sleep
Carla Oates
82 | SPA+CLINIC
GREEN MAKEUPWe look at some professional vegan makeup brands to consider for your salon, spa or clinic.Flashback to the 70s! Glitter eyeshadow from Bodyography
shines this season.
Bodyography is Cruelty Free with myriad vegan options,
environmental ethics and animal rights are at the heart of the
brand. BODYOGRAPHY.COM.AU
Youngblood Minerals does
not test on animals and there are many vegan-
friendly options in the range, including the Natural
Mineral Foundation, which comes in 16 shades.
YOUNGBLOODMINERALCOSMETICS.COM.AU
“As an ethical Australian cosmetic
company we certify that every product formulated is not only
Cruelty Free, but every ingredient we use must be certified
with no animal testing for the last five years,” says Amy Dove,
Synergie spokesperson. The extensive range of foundations,
including buildable Mineral Whip Foundation, are vegan-
friendly, too. SYNERGIESKIN.COM
La Glam Minerals’ award-winning 2 In 1
Wet/Dry Foundation (not pictured) is vegan. The Australian brand
is passionate about animal rights and does not test on animals.
LAGLAMCOSMETICS.COM
“Many people choose our brand because they value a vegan lifestyle,”
says Anita Lange, brand manager of Inika Cosmetics (above, left).
“Creating red pigment for our popular
Cherry Blossom lipstick using natural and
vegan ingredients was difficult. Red colour
is usually synthetic or made from insect wings. We used
rock pigments.” INIKAORGANIC.COM
An eco-friendly, cruelty-free ethos is at the heart of
yet another Australian brand, Scout Cosmetics. The
recently released pressed mineral foundation is certified
vegan and Cruelty Free. SCOUTCOSMETICS.COM
The Jane Iredale range of mineral makeup has long
advocated animal activism. All products are certified
cruelty free and there are an abundance of vegan friendly
products in the range, such as its best selling, Amazing
Base Loose Mineral Powder that comes in 15
shades. MARGIFOX.COM.AU
All Inglot products are PETA approved
and there are many vegan friendly options available. Many of the AMC
Face Blush’s are suitable for vegans and come in a broad range of vibrant
shades. INGLOTCOSMETICS.COM.AU
COLOUR
RISE AND RISE
Why makeup that is Cruelty Free and contains no animal by-products will become more important to your business. By Jessica Turner.
For vegans, it’s not only meat that’s off the table. By and
large, vegans seek to exclude all forms of animal byproducts
in food, clothing and cosmetics. For some, it’s an ethical
decision and for others, it’s a health choice.
The term has been extended to include a movement of people
who say “no” to the exploitation and cruelty of animals and are
environmentally aware.
“Over the last 10 years, the numbers [of vegans] has soared.
We estimate there are now about 400,000 in Australia,” says Greg
McFarlane, from Vegan Australia.
And the number of people partially embracing an eco-
conscious lifestyle through a vegetarian diet has grown
exponentially. According to a study by market analyst Roy Morgan,
between 2012-2016, the number of people eating little or no meat
has risen from 1.7 million to 2.1 million.
Australians who shun meat for cultural reasons and
Millennials, who fall into the “fit and fab” demographic, are
reportedly driving the increase. Plus, celebrities like US actress
Alicia Silverstone who share their lifestyle choices via social media
could be influencing the growth.
Seeking to match the values of their eco-conscious market, it’s
no surprise that the global demand for organic and ethical beauty
products is expected to reach US $13.2 billon by 2018.
Vegan cosmetics fall under this category. From haircare,
skincare and colour makeup to nail products, the concept
of vegan cosmetics is becoming more and more important
to consumers.
Like a vegan diet, cosmetic products considered “safe”
according to the lifestyle do not contain any animal ingredients or
animal-derived ingredients.
Animal-derived ingredients include honey, beeswax, lanolin,
collagen, albumen, carmine, cholesterol, gelatin, and many
others. The cruelty-free factor is important to many vegans too.
“When buying products, the Choose Cruelty Free seal is the
first thing I look out for. It’s proof of no animal testing,” says Liv
Lundelius, a makeup artist from Sydney.
“Cruelty Free makeup quality is amazing and the variety of
brands and products is huge. While the textures can be slightly
different to work with, I can achieve professional results. I don’t
have to compromise at all.”
There’s a suite of seals that cosmetic brands can apply for but
they are not interchangeable. In fact, some products that are
certified Choose Cruelty Free contain animal byproducts such as
honey, so are not vegan.
Official Vegan Certification’ of cosmetics is available in the UK
only. While some Australian brands apply for the international
seal, there are vegan-friendly options that are not tested on
animals but simply haven’t been certified.
OF VEGAN-FRIENDLYCOSMETICS
90 | SPA+CLINIC
SPA+CLINIC cannot guarantee publication of submissions. All images supplied must be 300dpi. Final copy editing, image selection and page layout is at SPA+CLINIC’s discretion.
S T E A M T H E R A P Y . C O M . A U
Steam TherapyGeyser Australasia champions SteamTherapy, the quintessential spa experience which promotes health, beauty and wellbeing.
SteamTherapy can be social or private, and will provide your clients an additional haven for relaxation as a combination treatment or as a sole regular pleasure.
Add sensory therapies such as AromaSteam, our immersive Aromatherapy system or ChromaSteam to aid in balancing key Chakras for health and mental attitude.
SteamTherapy will be an exciting addition to your shower space, steam room or hammam.
We make adding steam simple, call us on 1800 439 737.
Aroma Steam Chroma Steam
TRENDS
HOW
ARE CHANGING THE WAY WE (SHOULD) WORK
TRENDS
This continuously growing trade show attracted a melting pot
of over a quarter of a million international visitors in just
three days, with more than 73 percent attending from over
150 countries.
The spotlight at Cosmoprof was on spa and wellness with the new
initiative Spa Symposium, in collaboration with ISPA (International
Spa Association), hosted by nine industry leaders sharing their
experiences and expertise to deliver a professional two-day forum
for analysis and networking on the future of spa and wellness for
international decision makers.
The program started with the ISPA consumer report and the key
trends in day spas, destination spas, retreats and wellness centres.
Monopolising the opening session and underpinning all
others was the evolution of technology and how the digital age is
diversifying and disrupting the traditional day spa model.
Central to this theme are the cyber savvy Millennials driving
demand. But this didn’t necessarily translate to a single conversation
about high tech, nor did it mean the industry is becoming more
homogenous, yielding to the needs of just one sector.
If anything, the conversation embraced the expanding demands
around diversity, specialisation and authenticity.
“In the US Millennials make up 25 percent of the population –
that’s one in four!” said Sharilyn Abbajay, spa consultant and former
vice president for Marriott Corporation global spas and retail.
“Born 1982 to 2004 they are reported to be not somewhat or
sometimes stressed but always stressed!”
The digital natives of our time are a contrast to the well-
established Baby Boomer thought patterns, behaviour and
traditional values.
In March, Cosmoprof Bologna - the leading global event for beauty and spa - celebrated its 50th
anniversary hosting 2,677 exhibitors showcasing 69 different countries. Michelle Reeve, founder and managing director of Waterlily, Australia’s professionally exclusive spa collection of performance skincare and luxury rituals, attended as a representative for SPA+CLINIC. She gives us the highlights for the benefit of your business.
The mindset of Millennials is not linear. They have grown up on
and consumed technology as a daily extension of their work, social
and recreational lives. They are the quintessential “digital native”.
Their focus is on time and quality experiences and, more
importantly, personal health instead of material wealth.
The Millennials think globally and are about the journey
not so much the destination. And unlike their Baby Boomer
counterparts they are willing to spend disproportionate amounts
for big experiences.
These experiences, however, need to be authentic, unique and
compelling. The offerings in spas and salon services are seeing a
broader separation into express cost efficient services and luxe
indulgent experiences with a dedicated market for each.
Multi-tasking treatments, shorter treatment time, express
services juxtaposed with big experiences/rituals which can be seen
as mini breaks or getaways from a 24/7 intensive lifestyle.
Millennials are also extremely aware of their personal brand,
and want to interact only with brands that match their own tribal
culture, values and authenticity. Integrity is key.
They want to know the story behind the brand and will only
align themselves if the purpose is convincing.
The spa model as we currently know it has not changed in decades.
It is now being hurled into a space of fast and radical disruption.
Spas have traditionally been sanctuaries for rest and
relaxation. Havens of tranquillity which embrace silence, nature
and solitary reflection.
Technology is forcing our industry to rethink the current model
and the Millennials are powering the pressure for change.
From online check-in to automated check-out the new digital
natives are changing the way we think about service.
Once inside the spa the experience is all about community: Think
Wi-Fi on demand, selfie stations, charging stations in relax areas.
Lounges that were once a tranquil oasis are now transforming
into social spaces to enjoy with friends. This generation also wants to
experience their spa treatment with friends creating a party or group
atmosphere. We may need to rethink room sizes and group spaces.
Millennials go to a spa to have fun, as opposed to traditional
Baby Boomers who go to relax. Millennials want communal spaces
where they can sauna, relax, and have treatments with each other.
So just how will Boomers and Millennials interact?
While the model in Europe is already more social, the Anglo-
Saxon model is heading for real transformation.
12 | SPA+CLINIC
SPOTLIGHT
Tops in TechnologyAesthetics device options that will deliver results your clients will love –
and clamour for more – as well as drive more profits. Win-win!
Lasemd by Lutronic is a cutting edge Cosmeceutical Delivery System (CDS) that combines a sophisticated laser system with Lasemd’s exclusive line of cosmeceutical ampoules, that variously target skin rejuvenation, pigmentation, overall brightening, hair regrowth and more. The selected serum (2ml of the 10ml ampoule) is absorbed into the skin via multiple micro channels created by the Thulium laser (1927nm) in less than six minutes, leaving the stratum corneum intact. This results in less redness and no downtime. The remainder of the ampoule is given to the patient for homecare. ADVANCED COSMECEUTICALS. COM.AU/BRANDS/ LUTRONIC/LASEMD
Motus AX by top European laser manufacturer DEKA is an advanced laser hair-removal system. A new delivery technology revolutionises how laser energy is delivered to the hair follicle. While traditional hand pieces can lose a significant amount of pulse energy via reflection, the Motus AX contact hand piece actually increases energy absorption by up to 40 per cent. When combined with a high-frequency pulse treatment technique, the total energy of each pulse can be reduced by up to 75 percent. The result is greater patient comfort on all skin types. HIGHTECHLASER.COM.AU
Resolve is a new module for Picoway, a multi-wavelength laser device, with the ability to treat a cross section of pigmented lesions and irregularities on all skin types. With the addition of the Resolve module, practitioners can now choose two dual fractional wavelengths, 532nm and 1064nm, customising their treatment method according to the depth of the lesion: 1064nm for deeper irregularities; 532nm for superficial pigmentation. "We recently began to use the PicoWay fractional handpieces for skin rejuvenation, acne scars and wrinkles, with improvement in skin tone, brightness and texture after one or two treatments,” says US dermatologist Dr David Friedman. SYNERON-CANDELA.COM
Dermapen Tattoff is a new tattoo removal method that is effective on all colour pigments, including the most exotic hues and ink blends, and all types of tattoos, regardless of size. After a light abrasion of the skin with the pen, a solution is injected that works to break down the ink and forms a scab. This falls away in due course taking the pigment with it. A clinician first analyses the client's skin type (using the Fitzparick scale). The treatment involves the pen making small circles over the tattoo surface. This "spacing" strategy minimises the risk of scarring. Total removal of pigment requires about 4-5 sessions, each taking up to an hour. DERMAPENWORLD.COM
Ulfit fuses two types of ultrasound technology in a compact, portable unit, designed to treat skin laxity on the face and deliver an effective body contouring solution. It includes three face cartridges that tend to three important layers of the skin, 1.5mm, 3.0mm and 4.5mm. Using Micro Focused Ultrasound, Ulfit works to boost collagen production, resulting in a tighter, more contoured look that can last for up to 12 months. It is the first device available to aesthetics professionals that harnesses Macro Focused Circular Ultrasound for easy access to a wider range of areas on the body, including love handles, flanks and inner thighs. CRYOMED.COM.AU
Dermalux LED Tri-Wave has had a four-year winning streak at the prestigious UK Aesthetics Awards. The increase in demand for results-driven, non-invasive LED phototherapy for conditions ranging from pigmentation, lines and wrinkles to acne and rosacea, has made Dermalux a popular choice in salons, spas and clinics worldwide, due to its versatility and profitability. It offers all three global standard wavelengths – Blue 415nm, Red 633nm and Near Infrared 830nm – concurrently from the one handpiece head, as well as separately. The free-standing device comes with 1856 LED diodes emitting light from eight panels. If you don’t have the floor space, the Compact Tri-wave offers 1160 LED diodes on five panels. DERMALUXLED.COM.AU
Magma Spark by Clinical Pro is a portable hair removal system featuring a large Diode laser hand piece. The 808nm laser performs Super-fast Hair Removal and can treat a patient’s entire back in 7-10 minutes. The device makes tailoring a treatment to skin type simple with five modes from slow to 400ms (ideal for darker skin). The 808nm laser also performs treatments for skin rejuvenation and pigmentation reduction on face and body, among others. Magma Spark comes with a Melanin Reader that helps practitioners avoid burn risks by offering live readings from the patient’s skin. Cooling technology ensures there’s no wait time between treatments for the practitioner.CLINICALPRO.COM.AU
7th Generation Visia Complexion Analysis System offers enhanced workflow with faster capture, while improved analysis software offers automated skin type classification and refined feature detection. The latter feature allows for more accuracy in consultations than ever, while the capture and lighting module of the booth rotates around the subject, providing simplicity of operation. The new “capture only” mode gives a therapist the option to analyse skin “on demand”, with faster, simpler image sessions. Updates to its iPad application optimise usability for the practitioner. It is now supported on 4k high resolution and touch screens, which enhance patient experience.GETZHEALTHCARE.COM
A-Lift offers a range of fast, non-surgical modalities that feel as gentle on the skin as a facial. From improving the appearance of wrinkles to refining muscle tone, the technology uses nano-currents to boost cell-regeneration. The exclusively patented waveforms, work to feed, hydrate and balance the skin. It automatically adjusts its output frequency to mimic each patient’s unique frequency, so it works in harmony with each body’s electrical system. For best results, a course of 8-10 treatments is recommended, with improvements in brightness, youthfulness and overall skin health building over time. EMBODYBEAUTY.COM.AU
LightStim has taken LED to a new level with Multi-Wave Technology, enabling the devices to emit Amber 605nm, Red 630nm, Red 660nm and Infrared 855nm simultaneously for greater results in a significantly shorter treatment time. The system is a great “all-rounder”, offering stand-alone 20-minute anti-ageing treatments or as an adjunct to other aesthetic procedures to speed healing and maximise results. There are two system options: LightStim Professional Handheld Lights and the Hands-Free LightStim Professional free-standing, lightweight and portable 2-Panel Lights. There is also a retail handheld so clients can maintain results at home (pictured). BLCCOSMETICS.COM
spaandcl in ic.com.au | 85 84 | SPA+CLINIC
EDUCATION
NEW WORLD ORDERWhat happens in the wake of scrapping of the VET FEE-HELP loans systems for aesthetics education. Experts explain.
Shock waves reverberated through
the aesthetics education industry
late last year when the Federal
Government announced it was scrapping
(as of December, 2016) the VET FEE-HELP
loans system that was available to subsidised
students enrolled in Diploma and Advanced
Diploma courses.
Essentially VET FEE-HELP was a poorly
constructed piece of legislation whereby
the Government lost control over integrity
of the system, leaving it open to abuse,”
says Sherelle French, director of French
Beauty Academy. “There were 267 RTO
providers with VET FEE-HELP around
Australia, across all participant industries.
“Some were simply poor providers with
very low pass rates. Others - reportedly up to
20 - were rorting the system, reportedly up
to $400-500 million.”
In the words of Education Minister
Simon Birmingham on November17 last
year: "Private colleges (in general) with
abysmal student pass rates will be barred
from accessing the lucrative VET FEE-
HELP loans scheme, under new reforms."
In its place, new legislation introduced
the VSL Scheme on January 1 and embodies
significant changes.
Apart from Government institutions
that are excluded, every RTO that wants fee
help is invited to submit an application by
April to assess if they meet the new criteria
- including that pass rates of new qualifiers
must be more than 50 percent - and have
their financial stability heavily assessed to
achievie registration. This has resulted in
some providers simply shutting down.
Says Jacqueline Clayton, of director of
GrayClay: “It cannot be denied the reforms
in the VET sector were required, and a long
time coming, with an estimated $6 billion
dollar budget blowout within four years.
“However, with the broad brush
approach that has been taken it could also
be argued that it will have a significant
negative impact on the progression of the
cosmetic aesthetics industry.
FUTURE FORWARD“The cyclone that surrounded the recent
reform has left many prospective students
wondering what their future options
are for career progression; indeed, what
opportunities they have remaining.
"In turn, this poses the question of how
this will impact on the innovation and
progression of the expanding cosmetic
aesthetic industry.
"But quality education within the
cosmetic medical industry is still available
and new education funding options are
being shaped. Opportunity for study
within the industry remains strong, as
do career opportunities. Education will
continue to improve the overall skills of
employees, encourage greater productivity
and improved abilities to use and influence
technology, innovation and so contribute to
economic growth.”
THEFRENCHBEAUTYACADEMY.EDU; AU; GRAYCLAY.COM.AU
WHAT PUSHED REFORMMany disturbing stories have been
reported re VET FEE-HELP, eg:
• Two Cairns-based RTOs, owned
by the same person and operated
out of the same business address,
charged wildly different fees. One,
which is approved, charges $12,750
for a Diploma of Management. The
other, which sells courses direct to
students, charges $3,420 for the
same diploma, with much material
appearing to be identical.
• In 2014 police investigated a
prominent NSW beauty college
alleged to have hundreds of
"phantom students" enrolled. The
business had been running for 22
years, with the owner making the
BRW Rich List in 2014 after earning
more than $40 million. It is now in
voluntary administration.
LEGISLATION CHANGES• The Beauty Diploma will now
be funded to $10,000, meaning
students from low to medium socio-
economic situations will unlikely
be able to afford to study if courses
cost more than $10,000.
• All advanced aesthetics training
courses, such as the Advanced
Diploma and Laser training, will no
longer be funded.
50 | SPA+CLINIC
All submissions please contact editor Nadine Dilong [email protected]
RatesPrint magazine
12.5% guaranteed position loading
ADVERTISING SPACE CASUAL 2x 3x 4x
Front Cover Package - Includes double page display adv or advertorial $7,340
Front Cover $4,310
Inside Front Cover DPS $6,735 $6,565 $6,400 $6,230
Outside Back Cover $3,685 $3,590 $3,500 $3,410
Double Page Spread $5,985 $5,835 $5,685 $5,540
Full A4 Page $3,070 $2,995 $2,915 $2,840
Two Thirds page $2,225 $2,170 $2,115 $2,060
Half Page $1,920 $1,870 $1,825 $1,775
Third Page $1,335 $1,300 $1,270 $1,235
Quarter Page $1,015 $990 $960 $935
All rates quoted are exclusive of GST.
NATIVE CONTENT: By arrangement. Art costs at standard display art production rates plus photography etc to quote.DISPLAY ART: Send all material High Resolution PDFs to [email protected] marked for SPA+CLINIC.
Magazine deadlines
Volume 72Release: 17.2.18
Volume 73Release: 22.5.18
Volume 74Release: 3.8.18
Beauty Expo Melbourne Promo Edition Beauty Expo Sydney Promo Edition
Editorial deadline: 28.11.17Advertising booking deadline: 12.12.17Advertising material deadline: 19.12.17
Editorial deadline: 29.3.18Advertising booking deadline: 10.4.18Advertising material deadline: 3.4.18
Editorial deadline: 15.6.18Advertising booking deadline: 25.6.18Advertising material deadline: 2.7.18
Volume 75Release: 24.10.18
Volume 76Release: 17.2.19
Beauty Expo Melbourne Promo Edition
Editorial deadline: 4.9.18Advertising booking deadline: 12.9.18Advertising material deadline: 19.9.18
Editorial deadline: 28.11.18Advertising booking deadline: 12.12.18Advertising material deadline: 19.12.18
Editorial Content Calendar 2018Volume 73Advertising closing time: 20.3.18Events: NSS, ASAPS
Focus: Wellness Tourism, Natural
Skincare, Lashes/Eyebrows
Volume 74Advertising closing time: 11.6.18Events: Beauty Expo Sydney, Cosmoprof
Asia, GWS
Focus: New Devices/Treatments,
Lasers, Tanning
Volume 75Advertising closing time: 5.9.18Events: Christmas
Focus: Nails, Holistic Wellness,
Christmas, Supplements
Rates
Digital
Billboard x 2 weeks
On homepage $1750
Parallax x 2 weeks
On homepage coupled with the MREC and Sponsored Content
$1750
Leaderboard and Half page x 2 weeks
Companion/Roadblock sold per index/category
$1250
Homepage x 2 weeks
Takeover all ad units $2000
Site takeover x 2 weeks
All ad units including Sponsored Content
$2750
Sponsored Content only x 2 weeks
$1250
Parallax and MREC duo only x 2 weeks
$1750
Video only x 1 week
$650
spaandclinic.com.au
enews per month
MREC 1 $1,200
MREC 2 $600
SPONSORED CONTENT per month
2 x MRecs, SKIN, Sponsored Content Article
$1,500
TRENDING PRODUCT
per month $800
Retained on HOME page. Per additional section
$200
TEXT BANNER per month
Pic and text direct link to your site (per month)
$950
eNEWS
SOLUS eDM
Casual $1,750 ea
X 2 per annum $1,650 ea
X 3 per annum $1,550 ea
X4+ per annum $1,450 ea
SOLUS eDM
eNEWS + web exposure
Fortnightly coverage $1500 ea
Native
Half page
300 x 600px
Sponsored content
Leaderboard728 x 90px
Parallax scrolling background image
1440 x 1440px
MRec300 x 250px
Billboard970 x 250px
Sponsored content
Sponsored content
spaandclinic.com.au
Advertisements on homepage
Advertisements on Sponsored Content or Category
Rates
Video creation
Social media exposure
Channel single imagemultiple images
(max. 4)video
(max. 60 secs)
10,000 audience reach — single channel * $150 $400 $700
20,000 audience reach — double channel ** $300 $600 $800
25,000 audience reach — single channel $400 $700 $1,000
50,000 audience reach — double channel $800 $1,600 $2,000
* Single channel = Facebook OR Instagram** Double channel = Facebook AND Instagram
Minimum exposure is 7 days but can be extendedAll rates quoted above are plus GST
BRONZE PACKAGE TOTAL
• Maximum length of video: 15 Seconds
• Licensed Music$399 + GST
SILVER PACKAGE TOTAL
• Maximum length of video: 30-45 Seconds
• Licensed Music$795 + GST
GOLD PACKAGE TOTAL
• Maximum length of video: 60-90 Seconds
• Licensed Music$1695 + GST
PLATINUM PACKAGE TOTAL
• Maximum length of video: 150-180 Seconds
• Licensed Music• Interview Segment
$3,003 + GST
Meet the team
Nadine Dilong: EditorNadine joins BHA Media as the new Editor of SPA+CLINIC with extensive experience in the cosmetic beauty industry. Having worked as beauty editor for shesaid.com as well as assistant manager for one of Sydney’s leading plastic surgery clinics, Silkwood Medical, Nadine knows both sides of the industry and is looking forward to bringing her vision and fresh ideas to SPA+CLINIC.
[email protected] +61 2 8586 6189 • 0421 100 474
Bernadette Borg: National Advertising ManagerPassionate about beauty and aesthetics, Bernadette began her career at Marie Claire 12 years ago. Her love of beauty, wellness and fashion, lead Bernadette to a career spanning across print, PR and digital. She spent a number of years at Vogue Australia where she became a driving force for digital before moving onto the beauty vertical at Bauer Media. It was here she took the commercial lead on B2B site BEAUTYDIRECTORY. She is passionate about SPA+CLINIC and well versed in the industry.
[email protected] +61 2 9660 2113 • 0409 863 348
Mala McAlpin: Online EditorThe newest addition to the BHA Media team, Mala brings a wealth of knowledge from both the beauty and content industries. Having worked as a Beauty Therapist for 7+ years across leading spas and salons in Melbourne and Sydney, along with extensive experience in Marketing, Public Relations and online lifestyle publications, Mala is thrilled to combine her two passions as SPA+CLINIC's Online Editor.
[email protected] +61 2 8586 6138 • 0432 647 718
About BHA MEDIA
BHA MEDIA is responsible for publishing Australia’s
leading business media titles across the Beauty, Hair
and Aesthetics industry. Each masthead delivers
premium business information to qualified audiences
across a multichannel platform comprised of a print
magazine, digital magazine, email newsletter, industry
website and social media channels.
SPA+CLINICaesthetics • medi • wellnessVolume 74 Winter 2018
SALON
Booking Apps
EXPLAINED
ELEVATE YOUR
Dressing Rooms
Gen Z: CLIENTS OF THE FUTURE
Beauty AND THE BRIDE
BEAUTY BOOSTERS REVOLUTIONISING THE SUPPLEMENTS MARKET
WWW.PROFESSIONALBEAUTY.COM.AU
JAN•FEB 2018 INFORMATION. INNOVATION. INSPIRATION.
THE BIG clean-up
Wash your skin cares awayLiving on
the fault lineAvoiding the business blame game
UN-HAPPYHOUR
Calling last drinks
The Magazine for the Hairdressing Professional
November/December 2017
EURO TRIPTHE BEST IN HAIR FROM SPAIN AND BEYOND
EDU- SESSIONSESSION X EDUCATION
The New NormILLUMINA COLOR MEETS FUSION CARE