communicating about the p-16 plan for improving student achievement indiana education roundtable...
TRANSCRIPT
Communicating about the P-16 Plan for Improving Student Achievement
Indiana Education Roundtable
April 20, 2004
Adam Kernan-Schloss
The Vision
From the early days of a child’s life through postsecondary education, make it possible for every Indiana citizen to acquire the knowledge, skills, and support to be successful in the 21st century economy.
The Vision
Changes in:beliefs/valuesbehaviors/practices state and local policies.
Phase 1 Phase 2
Development
DevelopmentRollout
Rollout
March –June 2004
July –October 2004
January 2005 –
Two phases
RT RT RT RT RT
RT RT RT RT RT
RT RT RT RT
RT RT RT RT
Phase 1: “internal,” “grasstops”
Phase 2: external, mass mediaJanuary 2005 launch
Phase 1 goals
Raise awarenessGet all RT members on same pageBuild shared knowledge baseBuild network of key communicators: RT members and “grasstops”Begin local implementation
Phase 1 key audiences: RT members, “grasstops”
Administrators (K-12, higher ed)Key staff (K-12, higher ed)K-12 school boards, college trustees, legislatorsStudent leaders (K-12, higher ed)Parent leaders (K-12, higher ed)Business leadersCommunity leaders (PreK, youth- serving groups, college access, etc.)PreK groups (childcare, doctors, etc.)Media
Campaign title
Bright Beginnings, Better Futures
Start Smart, Stay SmartIndiana LearnsLearning PointsLearning 360Advantage Indiana
Key messages/themes
“We must act now (urgency)”
“We can do it (build on gains).”
“These changes will benefit me.”
Before
After
Pre-KElementary
SchoolMiddleSchool
HighSchool
PostSecondary
Pre-KElementary
SchoolMiddleSchool
HighSchool
PostSecondary
An integrated approach
Key messages/themes-2
Our best hope for developing a well-educated workforce that keeps our economy prosperous and our communities strong.
Ensuring that all Indiana students have the knowledge and skills to succeed in the 21st century economy.
Key messages/themes-3
Providing future generations with real opportunities to earn a living.
Learning after high school is a necessity, not an option.
Key messages/themes-4
We’re building on a stronger foundation:Strong K-12 standards, accountabilityFrom 40th to 17th in U.S. college-going rateISTEP+, SAT, NAEP scores upImproved dropout reportingCore 40 requiredEducation Roundtable’s bipartisan consensus
Key messages/themes-5Hoosiers support this agenda:81% favor mandatory kindergarten60% favor 8th grade Algebra Two-thirds* favor Core 40About two-thirds* say standards have helped improve schools some or a lotOver half* think ISTEP+ has improved schools some or a lot More than 7 in 10 think ISTEP+ holds schools accountable for achievement* Of those who’ve heard of standards or ISTEP+
Key messages/themes-6
Indiana: The Learning State, not just the Hoosier state
We need to start treating PK, ES, MS, HS and college as levels of a total learning system, not separate parts
If you learn, you can earn. If you don’t you can’t. It’s that simple.
68 graduate from high school
41 enter college
About 40% of these collegefreshman need
remediation
31 are still enrolled as sophomores
21 graduatewithin 6
years
Of every 100 Indiana 9th graders…
Why this matters
Students who graduate from college are likely to earn $1 million more over their careers
If only 10,000 more students earned a degree a year, $250 million would be added to our economy
Every $1 invested in high-quality early education saves $7.16 in welfare, crime, ed costs
Phase 1 priorities
Now to October 2004:General brochureMedia kit and outreachConference presentationsRT member Web sites, listservs, publicationsStakeholder meetingsCabinet coordinationReinvent ICPAC (I-Learn)Media and message training for RT organizations
General brochure
Phase 2 goals
Provide practical advice for parents, students, educators, caregiversPromote legislative and regulatory changes
Phase 2 key audiences:All Indiana
Phase 1 audiences, PLUS
More parentsMore studentsGeneral public
Phase 2 priorities
Paid advertisingEarned mediaAdvocacy campaignsStrategic public eventsTargeted and practical tools for parents, teachers, students, caregivers, etc.