#ReConf2014 | NeighborhoodPartnerships.org

RE:SeedCommunicating About

Assets

If you want to build a ship, don’t drum up people together to

collect wood and don't assign them tasks and work, but rather

teach them to long for the endless immensity of the sea.—Antoine de Saint‐Exupery

YOYO vs WITT

Oregon has a history of ingenuity, innovation, and independence. The beauty and resources of

our state have inspired and nurtured us for generations. We have worked hard to come together, and to build communities and the

public systems – roads, schools, cities, and towns – that sustain us. If we harness our spirit and our

energy, and invest in people, we can create a better future for the next generation. We can

ensure that every person, every family, and every community in Oregon can prosper.

Portrait

Landscape

Analysis of news reports suggest that when

poverty is framed as a societal problem,

society is deemed responsible. Alternatively,

when news presentations illustrate poverty

with a specific example of a poor person,

responsibility is assigned to the individual.(Iyengar, 1990).

Different Stories > Different Solutions

Portraits

• Individuals

• Events

• Private

• Better information

• Fix the person

Landscapes

• Issues

• Trends

• Public

• Better Policies

• Fix the Condition

- Based on work by Iyengar and Gilliam

Stories of

place

Focus on

Solutions

Big picture

with faces

MEDIA CASE STUDY: Paid sick leave

Public

Health

School

Nurse

Mom/Nonpr

ofit

Restaurant

Owner

Sick leave

is good for

the health

of the

community

Sick leave

allows kids

to go home

when they

are sick –

keeping

everyone in

school

healthy

Sick leave

helps

moms be

healthy and

take care of

kids

Sick leave

keeps

employees

AND

customers

healthy

which is

good for

business

LEG. CASE STUDY: Affordable homes

for farmworkers

Tenants Owners Farmers Migrant

health care

official

Importance

of stable,

quality

homes

100%

graduation

rates

because of

supports

Affordable

homes for

workers are

good for

business

Affordable

homes are

a key to

family and

community

health

• The choice of messengers is

as

important as the message

itself.

• The message is reinforced or

undermined by the choice of

messenger.

• Knowledge and

trustworthiness, not

likeability or familiarity.

• Some messengers are not

credible we

assume they are biased toward

a

perspective.

• Unlikely allies can prompt

public

reconsideration

recommendation.

• Some messengers convey

specific

frames.

Teacher or case worker?