communicating bad news to customers

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How to communicate bad news online Mike Hickinbotham New Media Manager Brand, Innovation and Creativity - CMO

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This presentation highlights the importance of tone and empathy when communicating bad news to customers.

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How to communicate bad news online

Mike HickinbothamNew Media Manager

Brand, Innovation and Creativity - CMO

1Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO

2`Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO

1. Markets are conversations.

2. Markets consist of human beings, not demographic sectors.

3. Conversations among human beings sound human. They are conducted in a human voice.

3`Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO

4`Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO

5`Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO

6`Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO

7Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO

9Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO

http://twitter.com/M_Hickinbotham

YOU CAN CONTACT ME HERE …

http://au.linkedin.com/in/mikehickinbotham

Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO