Communicating Better with Your Members Using Social Media

Todd Van HoosearFresh Ground, Inc.

@vanhoosear

My Jobs

Mr. Steve ReadsFlickr image uploaded by ManchesterLibraryShared under Creative CommonsAttribution-Share Alike 2.0 Generic License

QuestionsFlickr image uploaded by OberazziShared under Creative CommonsAttribution-NonCommercial-Share Alike 2.0 Generic License

tell stories ask questions

Your First Questions

Who is this guy?

Why should I care what he says?

More Importantly…

0Northville “United” 1980 (Michigan)

A More Fundamental Question

IS THIS TRIP REALLY NECESSARY?

http://www.flickr.com/photos/gemengdbedrijf/152416727/

What Does Social Media Give You…

…that you didn’t have before?

http://www.flickr.com/photos/bwjones/4227870410/ http://www.flickr.com/photos/27132029@N06/3480496238/ http://www.flickr.com/photos/reid-bee/6823026541/

What are the Risks of Social Media?

http://www.flickr.com/photos/christian_johannesen/373288055 http://www.flickr.com/photos/4yas/3773768531 http://www.flickr.com/photos/soumit/77705063/

The biggest risk? R O I.

The Good News

Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/sterlic/4299633060/

You can measure everything…

The Bad News

You can measure everything…

Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/sterlic/4299633060/

The Next Question

http://www.flickr.com/photos/npobre/2601582256/

How do we get started?

More Good News…

http://www.flickr.com/photos/thegaffneys/396745383

Many of you are already well on your way

Kinda Wish I Was Sticking Around for the Gala

Sure, You Say They’re Good…

But how do we know for sure?

Two More Questions…Where are we going?

http://www.flickr.com/photos/tunruh/233316674/

How do we know when we get there?

http://www.flickr.com/photos/chokola/1229450683/

Two More Questions…

The Four Cs

Community Content Conversation Conversion

Old NewspaperFlickr image uploaded by ShironenoEuro[busy]Shared under Creative CommonsAttribution 2.0 GenericLicense

The Crowd KissFlickr image uploaded by hipposrunsuperfast.comShared under Creative CommonsAttribution 2.0 GenericLicense

Conversation, NYC, 1970Flickr image uploaded by eye2eyeShared under Creative CommonsAttribution-NoDerivs 2.0 GenericLicense

Pele SorgFlickr image uploaded by CJ SorgShared under Creative CommonsAttribution-ShareAlike 2.0 GenericLicense

Successful social media programs involve all four of these

Community

• Organizers• Coaches• Referees• Parents• Kids• Sponsors• Field

Providers

(notice I didn’t say “audience”)

http://www.flickr.com/photos/niallkennedy/40727794/

Content

• Programs / Locations

• Registration Info/Forms

• Schedules• Rules &

Regulations• Techniques• Alerts

Old NewspaperFlickr image uploaded by ShironenoEuro[busy]Shared under Creative CommonsAttribution 2.0 GenericLicense

Conversation

• Schedule Changes

• Other Alerts• Advice• Drills & Clinics• Queries• Schedule

ChangesConversation, NYC, 1970Flickr image uploaded by eye2eyeShared under Creative CommonsAttribution-NoDerivs 2.0 GenericLicense

(did I mention schedule changes?)

Conversion

• More Kids• More Efficient

Programs• Happy

Parents• ?? Pele Sorg

Flickr image uploaded by CJ SorgShared under Creative CommonsAttribution-ShareAlike 2.0 GenericLicense

What are your desired outcomes?

Finding the Right Tool

Build vs. Buy

If you build it…and promote the HELL out of it…and KEEP promoting the hell out of it…

they might come…Once or twice…

A Typical Example…

(hope I don’t get in trouble,

or get someone in trouble, with this example…)

The Seven Ss

Here’s another way to categorize all of the tools that are available to you

• Social Content• Social Networking• Social Sharing• Social Collaborating

• Social Intelligence• Social

Aggregation• Social CRM &

Measurement

Just a Few Tools

Facebook Pages

Facebook Groups

Twitter

YouTube

Flickr

Blogs

Forums

Wiggio

Parting ShotsDespite all this talk about social media, the most effective tool for reaching, engaging and motivating your community is still EMAIL.!

@

And let’s face it, the phone (not texting, but dialing) is still the least common denominator.

#

THANK YOU.!

Todd Van Hoosear@vanhoosearvanhoosear@gmail.comhttp://itsfreshground.com/+1.617.326.3211

This presentation will be available online tonight at:

http://www.slideshare.net/vanhoosear

Communicating Better with Your Members Using Social Media