communicating eu research and innovation

7/27/2019 Communicating EU Research and Innovation

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Commct

A guidefor projectparticipants

EU

Research &

Innovation

Research and

Innovation


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EUROPEAN COMMISSION

Directorate-General or Research and Innovation2012

Communicating

A guidefor projectparticipants

EU

Research &

Innovation


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Table o ContentsCommunication, why? 5

What is ormally required? 7

Build your own communication strategy a checklist 9

Good practices rom projects like yours 13

How can we help you? 18

Sources and resources 20


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There is an enormous dierence between communi-

cation strategically planned with these objectives in

mind and ad hoc eorts or the sake o meeting con-

tractual requirements. How oen do we hear peoplesay lets make a video to inorm everyone beore

giving any thought to what is to be achieved? How

oen do we resort to acts and gures, assuming

they will be enough to convince people? Your con-

tractual obligations are important, but communica-

tion is not an end in itsel and qlty is expected.

We hope this guide will help you avoid some common

mistakes.

Communication, dissemination and exploitation

a team working on an FP7 project is called upon to

take part in various activities that will bring their

research to the attention o as many relevant peopleas possible.

What we call here communication is more than

just an additional reporting burden. Europes uture

economic growth and jobs will increasingly have

to come rom innovation in products, services and

business models. With this in mind, communica-

tion about European research projects should aim

to demonstrate the ways in which research is con-

tributing to a European Innovation Union and ac-count or public spending by providing tangible proo

that collaborative research adds value by:

u showing how Eoe colloto hs

cheve moe th wol hve othewse

ee ossle, notably in achieving scientiic

excellence, contributing to competitiveness

and solving societal challenges;

u showing how the otcomes e elevt

to o eveyy lves, by creating jobs,

introducing novel technologies, or making

our lives more comortable in other ways;

u mk ette se o the eslts, by making

sure they are taken up by decision-makers to

inluence policy-making and by industry and

the scientiic community to ensure ollow-up.

Common mitake:non-trategic communication

Focus on media beore message

Creative people come up with a cool idea

Why or what questions are le unanswered

Better practice:trategic communication

Targets, audience and message clariedbeore deciding on the media

Creative people plan to achieve desired outcomes

Objectives are clearly dened

A G U I D E F O R P R O j E C P A R I C I P A N S5

Communication,

why?


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C O M M U N I C A I N G E U R E S E A R C & I N N O v A I O N6

u Generate mket em or the products

or services developed.

This short guide will help you attain these out-

comes. You will be given a clear overview o ormal,contractual requirements on communication and

their intended use. You will be inspired by some

good practices emanating rom ellow project co-

ordinators. And you will nd a helpul checklist or

improving your own communication activities right

rom the start o your project.

Finally, the European Commission is ready to spread

the word about the good work o the projects it is

supporting. Once you have some worthwhile mate-rial available, there are many ways in which we can

help you pass on the message.

Whats in it or you?

With a little creativity, strategic communication can

help publicise your work in such a way that you will

prot. Suitably ramed messages can help to:

u Increase the sccess te o yo oosl(provided you have a good communication and

dissemination plan);

u Draw the attention o national governments,

regional authorities and other public and private

unding sources to the ees evetl

eets o (yo) esech;

u Attract the interest o potential tes;

u Encourage tlete stets scetsts

to join your partner institutes and enterprises;

u Enhance your etto and visibility at local,

national and international level;

u Help the search or inancial backers,

licensees or industrial implementers to exlot

yo eslts;


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When submitting and negotiating a proposal

Evaluation criteria are specied in the Work Programmes. Usually, an assessment o expected impact is part

o the evaluation, meaning that points will be allocated to impact resulting rom communication and dissemi-nation activities. During negotiations, you may be asked to urther improve your communication activities.

During the project

Projects are legally bound by the terms o the Grant Agreement. Annex II contains some relevant provisions

regarding communication, including:

Grant Agreement, Annex II.4. Reports and deliverables and Guidance Notes on Project Reporting

u

The consortium has to provide periodic reports that include a lshle smmy o such qualitythat the Commission can publish it right away in the public domain. It includes inormation on the

expected inal results and their wider societal implications. This text will be used as is on the

Commissions public websites, so it needs to be understandable or a lay audience.

u You will need to supply a link to your weste and declare whether it is up to date. The link will be

published together with general inormation on each unded project on the Commissions website.

Grant Agreement, Annex II.12. Inormation and communication

u Beneiciaries are to take appropriate measures to ee with the lc and the me about the

project and to hhlht the cl sot rom the European Union.

u The Commission is authorised to publish inormation on the project.

At the end o the project

Grant Agreement, Annex II.30. Dissemination

u Each beneiciary is to ensure that their oreground (the projects results) is disseminated as switly

as possible. I it ails to do so, the Commission may disseminate that oreground.

Grant Agreement, Annex II.4. Reports and deliverables and Guidance Notes on Project Reportingu The consortium has to provide a inal publishable report including a lshle smmy o such

quality that the Commission can publish it right away in the public domain. It includes inormation

on the expected inal results and their wider societal implications. This text will be used as is on the

Commissions public websites, so it needs to be understandable or a lay audience.


What is ormally

required?


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C o m m u n i C a t i n g E u r E s E a r C h & i n n o v a t i o n8

u The inal report should include l o the se ssemto o oeo, to demonstrate

the added value and positive impact o the project on the European Union. It should include a list o all

scientiic (peer reviewed) publications relating to the oreground (the projects results) o the project,

a list o all dissemination activities (e.g. conerences, lyers, articles published in the popular press,

videos), a list o the applications or patents, trademarks, registered designs, etc., a list o exploitable

oreground and a report on societal implications.

What ormal reerences do you have to make?

You are requested to indicate at all times that your project has received unding rom the European Union,using a corresponding sentence as well as the ollowing logos:

u High-resolution emblems can be ound here:

http://europa.eu/about-eu/basic-inormation/symbols/lag/

u Logos o the FP7 programme can be ound here:

http://ec.europa.eu/research/p7/index_en.cm?pg=logos

More inormation, including specic examples, can be ound at the ollowing link (notably p.3):http:// ec.europa.eu/research/pdf/eu_emblem_rules_2012.pdf

The ollowing written ormulas are taken rom Annex II to the Grant Agreement:

Promotionalmaterialanpublicity

II.12.Unless the Commission requests otherwise, any publicity, including at a coner-ence or seminar or any type o inormation or promotional material (brochure, leaet,poster, presentation etc.), must speciy that the project has received research undingrom the European Union and display the European emblem. When displayed in asso-ciation with a logo, the European emblem should be given appropriate prominence. []

Any publicity made by the beneciaries in respect o the project, in whatever orm and

on or by whatever medium, must speciy that it reects only the authors views andthat the European Union is not liable or any use that may be made o the inormationcontained therein.

Patent II.28.Patent applications relating to oreground, led by or on behal o a beneciary,must include the ollowing statement to indicate that the oreground was generatedwith the assistance o nancial support rom the European Union:

The work leading to this invention has received funding from the European UnionSeventh Framework Programme ([FP7/2007-2013] [FP7/2007-2011]) under grantagreement n [xxxxxx].

Reult II.30. All publications or any other dissemination relating to oreground must includethe ollowing statement to indicate that the oreground was generated with the assis-tance o nancial support rom the European Union:

The research leading to these results has received funding from the European UnionSeventh Framework Programme ([FP7/2007-2013] [FP7/2007-2011]) under grantagreement n [xxxxxx].


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A. Ensure good management

1. Have resources been allocated

(time and money)?

Does your proposal include a work package on

communication?

Will there be a separate dissemination

and communication strategy

and timeline right rom the beginning?

Does the communication element o the project

involve all consortium partners (and their respective

sta, including researchers)?

Is there awareness that communication is

a continuous process, not a one-time eort

when the project ends?

Are you ready or the unexpected? Have you thought

about how to respond eectively to such things

as publication in high-ranking journals or a sudden

new event related to the projects theme?

2. Are professional

communicators involved?

Have resources been allocated to proessional

assistance with the draing o press releases,

graphic design, maintenance o the website and

other communication tasks? Larger institutions

usually have an in-house capacity or this.

Have you considered taking any training in the eld

o communication or including a communication

expert in your team?

3. Is continuity ensured?Are there any arrangements to ensure that

inormation will not be lost once the project comes

to an end?

Does the project provide or any eedback loops

back to the European Commission that can help with

ampliying the message, or example by notiying an

event, or beore publishing a press release?

! A WORD OF WARNING

When working with external proessionals,

the costs o hiring them need to be justiableeconomically and in terms o eectiveness.

Shopping around among several service

providers can assure best value or money.

We are aware that rom time to time

participants in projects unded under the

ramework programmes are contacted oen

by telephone by organisations seeking

ymet et o lsh inormation

on the work being done in their projects.As with cold calling in general, the claims

and assertions made should be treated with

appropriate caution beore deciding on the

best course o action. Contrary to some o the

sales pitches used, these lctos

the sevces hve ot ee eose y

the Commsso. Common tactics to secure

business include vague reerences to high-level

contributions rom decision-makers, or making

project participants believe that their activities

have been singled out on account o special

merit, which may not be the case.

Build your own

communication strategy a checklist


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B. Dene your goalsand objectives

1. Are there any goals

and objectives?

Have the nal and intermediate communicationaims o the project been specied, what impact

is intended, what reaction or change is expected

rom the target audience? For example:

u Receiving eedback or engaging in dialogue

u Inuencing the attitudes o decision-makers

u Having people make a decision or take action

u Ensuring that the project outcomes

will be taken into production

2. Are your goals and objectives neither

too ambitious nor too weak?Is there a deadline by which the goals should be

achieved, taking into account dierent stages o the

research and possible intermediary outcomes?

Are the objectives specic and measurable, rather

than vague? Does the project envisage ways o

measuring its communication eorts and impact?

For example:

u Evidence o debates in the media

u Evidence o new unders or your area

u Evidence o transerence o research into practice

(patents, prototypes, licenses)

u Number and turnover o new products,practices or procedures developed, based on

your research outcomes

u Number o articles in the press

u Number o people asking or eedback or

more inormation

u Number o reerences in scientic publications

u Participation in project events and seminars

u Speaker evaluations rom conerences

u presentations

u Survey o end-users

u Trends in website visits

C. Pick your audience

1. Is your audience well defined?Is each target audience a relatively homogenous

group o people (not: the public at large or all

stakeholders)?

Can the indicated audiences be urther specied?

For example: rom the general public to emale

citizens commuting by train to work in one o the

EU-10 countries or rom decision-makers to

Europarliamentarians involved in the design o the

new transport policy 2013.

2. Does it include all relevant

target groups?

Can your audience help you reach your objectives?

u Who has an interest in your research?u Who can contribute to your work?

u Who would be interested in learning about the

projects ndings?

u Who could or will be aected directly by the

outcomes o the research?

u Who are not directly involved, but could have

inuence elsewhere?

Does the project aim to address both a direct

audience and intermediaries to reach more people?

What about the possibility o audiences at local,

regional, national and European level?

Is the audience external (not restricted to consortiumpartners)?


!For each audience, you should work on

a distinct strategy using targeted messages,

means and language.


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D. Choose your message

1. Is it news?Why do we need to know? What will change? What

solutions are you oering? What makes the issue

urgent? What are the consequences i no action

is taken?

Have you tried to stir your audiences imagination

and emotions?

How does your work relate to everyday lie? Does

it link to any broader societal issue? Rather than

ocusing only on the provision o actual inormation,

is your project research positioned within a broader

socio-economic and policy context, so that it will be

easier to explain the results and their relevance to

policymakers and citizens?

2. Are you connecting to what youraudience wants to know?

See through your audiences eyes:

u What do they already know about the topic?

u What do they think about it?

u Do they need inormation and/or persuasion?

u Have you tested your message?

Are you considering a FAQ on potentially

controversial or sensitive issues?

3. Are you connecting to your owncommunication objectives?


TELL A STORY,dONT jUsT LIsT ACTs

A story is an eective way to make people

remember your message. Why not tell one to

disseminate your results?

Whch stoes wok est?A good story consists

o a succession o events with a beginning,

a middle and an end, a scene setter and a plot,

a climax and a conclusion, all o this in a rich

context. It is hence more than a list o results

achieved. A good story is one with which

others can identiy, with the project content as

a basis, and ocused on a person (or example:

the researcher). Such stories also allow your

message to be conveyed through shared valuesthat will touch peoples hearts and provoke

emotion, and the promise o a better uture.

Yo hve ootte how to tell stoy? There

are plenty o resources on the internet to help

you. Just search or storytelling.

!


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E. Use the right mediumand means

1. Do they reach the audience?Are you working at the right level (local, regional,national)?

Are you using dissemination partners and multipliers?Dissemination partners can help ampliy and multiplya message. Rather than aiming to build an audiencerom scratch, the project should indicate which partnersto use and how.

F. Evaluate your eforts

Go back to your goals and objectives. Have they beenreached? What lessons have you learned?

2. Do they go beyond the obvious?I input or contributions are needed, are there mechanisms in place to make communicationinteractive so as to obtain responses?

Are you taking into account the dierent ways to communicate?

Exmles o teesol commcto Exmles o mss me commcto

Dialogues, ace-to-ace conversation Newspapers and magazines

Group discussions Press releases

Conerences Newsletters

Brokerage events Manuals

School visits Brochures, booklets, yers

Tours Letters

Round tables Radio

Exhibitions Television

Meetings Video

Workshops

Posters Open days Stickers

Demonstrations and prototypes Banners

Telephone calls Billboards

E-mail inormation service (question and answer) Website

Internet debate Blogs

Policy brie Social media

Smaller audience, lower costs, more eort (more eect?!)

Interactive, good or acquiring input

Flexible (easy to change tone, strategy and content)

Potentially large audience

Uses the credibility o the mass media


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Communication is certainly a way to keep all part-

ners actively involved in the project. We decided

to invest in small gadgets and materials with the

projects name on them. Youd be surprised o the

eect a simple sticker displaying the projects name

on a robot can have. Similarly, we made sure that

banners with the projects name were available right

rom the beginning.

Most o the work is carried out jointly with the mar-

keting department o the coordinating company, but

we do ask all work package leaders to contribute

a little to generating noise around our project. For

example, they each submit one tweet a month or

our Twitter account. We also have about 1 000 sub-

scribers to a digital newsletter and we make sure all

partners get their share o visibility. This is resulting

in numerous expressions o interest in our products.

I think its somehow similar to how washing powder

is advertised: show up everywhere and it pays o.

The best advertisement, however, is demonstrating

a working product. This spring we will organise what

we call open training days in several countries.

Anyone interested will be welcome to learn about

our work and see a demonstration o what our ad-

vanced robots can do. Communication is not some-

thing that you give to someone as a task on the

side; its really one o the most important aspects o

running a successul project.

For me its only natural to put considerable eort

into communicating the outcomes o our work. We

receive massive amounts o taxpayers money to

carry out antastic projects. Letting the public know

how this money is spent is an obvious obligation.

In addition, many o our consortium partners share

a commercial interest in exploiting our results. So

we invest up to 10 % o our resources in communi-

cation and dissemination activities.

The communication plan that we draed at the

start o our project includes a variety o tools and

ideas to help ensure that Europes manuactur-

ing industries quickly understand the objectives o

our COMET project and the potential impact o using

robots or cost-eective, high precision manuactur-

ing in actories o the uture. It also includes the con-

sortiums procedures or disseminating inormation:

partners always get the chance to check whether

the inormation is correct or perhaps condential.


Good practices rom

projects like yours

Communication is a way to keep all partners activelyinvolved in the projectjan Willem Gunnink, oject cooto, COMET

u Twitter ee:

https://twitter.com/COMET_project


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C O M M U N I C A I N G E U R E S E A R C & I N N O v A I O N

u Call or action or og lover:

http://tiny.cc/tbwtiw

to this same community. The scientic credibility

o our ndings obviously relies on our research

basis. Our communication with the broader public is

never secondary to publishing in high-prole journals

like Nature or Science. Quite the contrary: we issuea press release or general publications whenever our

work is taken up by journals o good standing.

A prerequisite o communication is to acquire a good

understanding o the ways your target audience will

respond to your message. Some dog lovers ear that

our research might hurt dogs. Dealing with animal

welare issues right at the start o our presentations

helps to ensure a positive response. I am impressed

to see that our approach does not just encouragepeople to let us take DNA samples; they are even

taking it on themselves to call the scientists when-

ever they nd a disease in one o their breeds.

In our project, we use inormation about dogs genetics

to improve our understanding o diseases that occur in

both dogs and humans. For the collection o DNA sam-

ples our scientists spend a lot o time communicating

with dog owners, breeding clubs, vets and people atdog shows.

Our communication activity is very decentralised, as

it must take into account the specics o each o the

twelve countries that we work in. All o our scientists

have direct access to yers and posters. They keep

an eye on relevant events in their regions, contact

dog shows to ask or a booth and talk to as many

dog owners and breeders as they can.

We publish inormation about our work in popular

journals or pet lovers, all the way through the

project and as soon as results become available. In

our articles, we ask people to submit samples and

we explain our ndings. Those can be used to screen

dogs or particular diseases, so they are o interest

People are even taking it on themselves to call our scientistsMarilou Ramo Pamplona, oject cooto, Lupa


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u Proect vieo:

http://youtu.be/_5biJLVZjxg

Being active in communication meant that I, as the

coordinator, encouraged all the partners to think about

what we could do. It also means having the contacts

and resources to react in a timely and efcient way

whenever something happens that could be relevantto your work. In our case, right aer the accident with

the Costa Concordia ship, the partners discussed

whether we could somehow respond. Since one o the

main concerns at the time was possible oil leakages,

we decided to make a simulation and issued a press

release. This resulted in plenty o reactions.

Finally, we ound it worthwhile to prot rom existing

meetings and conerences and to collaborate

with others to ampliy our work. As an example,our nal workshop will take place at the Maritime

Days, where thousands o people will be present.

We have also established contacts with another EU-

unded research project working on a closely related

topic. I expect that we will organise a cross-project

demonstration soon.

Our project deals with signalling oil spills and pre-

dicting their evolution. Rather than ocusing exclu-

sively on the small circle o scientists working in this

eld, we have also tried to involve people to whom

the preservation o the marine environment andhence our project is relevant. For example, we

have been organising local workshops with coast-

guards and municipalities. We have also produced

an applet or smartphones that can be used by

people at sea like recreational sailors, shermen

and scuba divers to report oil spills when they

nd any.

Sending out a press release is a good way to promote

these actions. For us, it was helpul to include a linkto a video clip that introduced our work. We hired

proessionals or that, so that the imagery and style

were very accessible. Proessionals have also recently

helped us in creating a social media presence, which

has denitely increased our visibility. I think it would be

advisable to dedicate a budget to this type o assis-

tance right rom the start o a project.

It is worthwhile to collaborate with othersto amplify your workMichele Cocco, oject cooto, argOMarinE


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u ull article in the

New York Times:

http://tiny.cc/oxrpk

u Pre announcement

o the proect:

http://tiny.cc/90xtiw

Aer issuing our press release, we received a huge

number o queries rom the press as well as approach-

es rom industry or more inormation about STORAGE.

For example, we received an invitation and unding to

visit Singapore and Canada (Montreal), organised by

the FCO to present the technologies to researchers and

industries in these countries, with the aim o initiating

uture collaborations. Similarly, exposure rom STOR-

AGE led to the project coordinator being invited by

Tourism London to represent London.

I we were to give a single tip or uture project co-

ordinators, it would be this: the key to a successul

media campaign is in the planning. Beore you evenbegin a campaign, it is important that the key people

involved all agree on the answers to the ollowing:

u What do we want to achieve with this publicity?

For example, do we want more students to

apply to our department? Do we want unding?

Do we want the public to learn about this

interesting area o research?

u Who are our audiences? Are they schoolchildren,

other academics, policymakers, business,industry or the general public interested

in science?

u How will we achieve our objectives?

The STORAGE project has attracted quite a lot o at-

tention, ranging rom Der Spiegel to the New York

Times. As a result, there has been considerable in-

terest in the technologies being developed and the

subsequent impact they could have on uture auto-

motive applications (and beyond). In act, Volvo has

estimated that the advertising exposure rom the

STORAGE project has been worth EUR 112 million,rom the press release (January 2010) up to May

2011. I you set that o against the cost, it is good

value or money! To give an idea o what it involves

or a team o researchers:

u Initial meeting (1 hour) This involves meeting

with your press oicer to discuss the project.

The press oicer will need to take notes or

the press release and work out the campaign

timeline.u Editing process (1 hour) A drat release

will come back to you or approval. You will

need to look at the release to ensure the copy

is accurate.

u Speaking to the press As a rule o thumb,

always remember that broadcast (TV) will take

the most time and online media may take the

least amount o time as they tend to use press

releases verbatim.

u Interviews (1-2 hours) I your story has

a really interesting visual element, always

remember that the broadcast press may want to

come and interview you in a lab. You may need

to invest extra time preparing the lab or ilming.

u Long-term support Be prepared to put some

long-term support into your press campaign

i it has been very successul, as you may

get urther coverage in other countries over

a longer period o time. You may also get calls

or collaborations and enquiries about your

research rom unders and other stakeholders.Develop a plan or responding to enquiries in

a timely way. For example, a web page you can

reer people to, which will reduce the time spent

repeating general inormation to callers.

The key to a successful mediacampaign is in the planning

Colin smith (me oce) Emile Greenhalgh (oject cooto), STOragE


19/24


u Webite:

http://eposbed.pera.com/

a considerable amount o time and money on attend-

ing one large European exhibition. Although it did give

us wide exposure, the people there were mostly rom

academia. We have realised that it is more important

or us at this stage to go to places where we can ndpotential customers. I now preer going to trade airs

instead.

Small and medium-sized companies do not always

have a lot o resources. I am doing a large share o

the communication work mysel, together with the

person in charge o marketing and communication at

our company. Despite this restraint, our project hasbeen quite successully communicated, not least be-

cause we proted a lot rom the support we got rom

European and local authorities.

As an example, we closely involved local politicians in

our project. When the head o a public institution comes

to visit your actory, he will automatically be ollowed

by the press. In this way it was easier or us to get press

coverage. It is important to involve decision-makers and

politicians anyway, inviting them to your meetings andkeeping them inormed, because they can help pave

the way or your next steps. In our case, this helped

us to arrange or the real-lie testing o our product in

a public hospital.

The European Commission supported us by introduc-

ing our work to Euronews, who produced a proes-

sional video about EPOSbed. We simply distributed

the video and uploaded it to our YouTube channel.

This has resulted in calls rom throughout Europe,

and also rom North America and Brazil.

The technologies we use are complex our medical

beds rely on articial intelligence but that doesnt

mean that its impossible to explain our work to

people. The bed we developed has a clear medical

signicance. It can, or example, be used by people

who are homebound and do not receive ull-time

care. Anyone can grasp the actual application o

the technology.

One thing I learned through working on this project

is that it is very important to know who you want to

reach. You need to ocus your eorts on a clear tar-

get audience to maximise your investment. We spent

It is very important to know who you want to reachOcar Valemoro Tobia, oject cooto, EpOSbEd


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Whether your project is organising a public event or press demonstration, or has just delivered a set o

exciting results: the European Commission may be able to help you spread the word. Do not orget toinorm your project ofcer about interesting topics, news and events concerning your project. We can help

raise your prole. In addition, several reely accessible tools are at your disposal:

How can we

help you?


Online new

Healine on the Commissions

Research & Innovation websitehtt://www.ec.eo.e/esech/ocete/ll_heles_e.cm

Headlines report on recent developments

in research and innovation in Europe andbeyond and are devoted purely to projects.Suitable stories to be published on the siteare selected on a daily basis.

You may submit your news (by

means o a press release, eventannouncement or otherwise)via htt://ty.cc/k1

CORdIs Newhtt://cos.eo.e/ews/

CORDIS is the European Commissionsresearch results portal. CORDIS Newslooks at recent developments in researchand innovation in Europe and beyond witha ocus on political matters, interviews,events, and projects as well as othernews related to research and innovationin Europe.

Suitable stories to be published on the siteare selected on a daily basis.

You may submit your news (bymeans o a press release, eventannouncement or otherwise) viahtt://ty.cc/k1

CORdIs Wirehtt://cos.eo.e/we/

CORDIS Wire unctions as a small pressagency, issuing news releases and eventannouncements submitted by FP projects.

Requires one-time registrationat htt://ty.cc/c54k

Auioviual

Futuris and Innovation Magazinehtt://www.eoews.et/sc-tech/ts/

These are both short documentary-styletelevision magazines in various Europeanlanguages, appearing at least 22 times onthe EuroNews channel throughout Europe.

EuroNews has editorialindependence, but we are incontact with them to suggestgood stories. Since it istelevision, this is interesting or

visually appealing projects anddemonstration activities.

Please contact your projectofcer i you would like yourproject to be put orward.


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Publication

reearch*euhtt://ec.eo.e/esech/esech-e/ex_e.html

This print magazine is currently suspendedand will soon reappear as an onlineplatorm, covering European research indepth, oen on thematic issues.

Please check the CommissionsResearch & Innovation websitehtt://www.ec.eo.e/esech/ or latest news on thenew magazine.

reearch*eu reult magazinehtt://www.cos.eo.e/ews/esech-e/mze_e.html

This print magazine eatures highlightsrom the most exciting EU-undedresearch and development projects. It ispublished 10 times per year in English,and covers mainly the research areaso biology and medicine, energy andtransport, environment and society,IT and telecommunications, andindustrial technologies.

Please contact your projectofcer about any interestingproject outcomes. Furthermorea journalist contracted by theEuropean Commission maycontact you.

reearch*eu ocuhtt://www.cos.eo.e/ews/esech-e/esech-ocs_e.html

This print magazine covers in each issuea specic topic o research interest. Iteatures articles on EU policies, initiatives,programmes and projects related toresearch and technological developmentand their exploitation. It is published atirregular intervals up to six times a year inEnglish. Exceptionally, it may be availablein other European languages as well.

A journalist contracted by theEuropean Commission maycontact you.

Newletter Newsletters are published by the EuropeanCommission or dierent research areas.

Please contact your projectofcer to get more inormationon how to publish something ina specic newsletter.

Co-publication or eitorialpartnerhip

The European Commission works withprivate publishers and internationalorganisations to promote the disseminationo relevant publications. Scienticpublications and books, includingconerence proceedings, may beco-published in this way.

Please contact your projectofcer to discuss the possibilities.

Event

Event on the CommissionsResearch & Innovation websitehtt://www.ec.eo.e/esech/ex.cm?=

coeeces&flte=ll

This website displays research-relatedconerences and events.

Please contact your projectofcer.

Event on the CORDIS websitehtt://www.cos.eo.e/etch?CaLLEr=En_nEWS_EVEnT

This website displays research-relatedconerences and events.

Submitting an event requiresone-time registration athtt://ty.cc/c54k

Conerence and eventsorganised by the EuropeanCommission

Throughout the year, the EuropeanCommission (co-)organises a varietyo conerences, both in Brussels andelsewhere. These may include exhibitionareas or sessions at which you couldpresent your work.

Please contact your projectofcer i you have suitableexhibition items (prototypes,demonstrators).

Open acce cientifc publihing

Openairehtt://www.oee.e/

The Open Access Inrastructure orResearch in Europe is an electronic gatewayor peer-reviewed articles and otherimportant scientic publications (pre-printsor conerence publications).

You may (voluntarily, ortransport projects) submityour publications tohtt://ty.cc/wl4x


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This list includes a number o sources that we have ound useul as a starting point. It is by no means

exhaustive. In act, it is likely that guides dealing specically with your research eld exist. A quick search

or a check with your national academy o sciences may also reveal guides on scientic communication that

have been written in your language.

u aaaS (amec assocto o the avcemet o Scece)

htt://commctscece.s.o/

The AAAS Center or Public Engagement with Science and Technology provides resources or scientists

and engineers, to help researchers communicate more broadly with the public. Communicating

Science: Tools for Scientists and Engineers includes learning the basics o communication, how-to tips

or working with reporters, strategies or using online media eectively, and more.

u btsh Scece assocto Collectve Memoy

htt://collectvememoy.tshscecessocto.o/

The Collective Memory is a database o evaluations o a diverse range o science communication

initiatives. Explore the database to learn about past successes, pick up useul tips or planning eventsand read about various types o evaluation.

u C, gov (2006),A Scientists Survival Kit; Communicating Science.

EU Publications Oice, Luxembourg.

u Eoe Commsso (2004), European Research - A guide to successful communications.

EU Publications Oice, Luxembourg.

u Eoe Commsso (2008). Scientific evidence for policymaking. Publications Oice, Luxembourg.

u Eoe Commsso (2010). Communicating research for evidence-based policymaking. A practical

guide or researchers in socio-economic sciences and humanities. Publications Oice, Luxembourg.

u Eoe Scece Evets assocto (Ese)htt://www.esce.o

The European association or organisations or European Science Communication Events (SCE).

It is a platorm to exchange experiences about the organisation o such inormal learning events

in Europe.

u Stoy Colle

htt://stoycolle.o (podcasts)

From inding awe in Hubble images to visiting the doctor, science is everywhere in our lives. Whether

we wear a white lab coat or havent seen a test tube since eighth grade, science aects and changes

us. We all have a story about science, and at The Story Collider, we want to hear those stories.

u uK royl Socety (2006). Communicating the results of new scientific research to the public Science and the public interest. Focusing in particular on the ins and outs o communicating

about risk and probability.

u Voce o Yo Scece (2006). Standing up for science. A guide to the media for early career scientists.

Sense about Science, London.

Sources

and resources



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This short guide will assist participants and coordinators o Framework

Programme projects to communicate strategically about their research.

This will help you to:

u increase the sccess te o yo oosl (provided you have

a good communication and dissemination plan);

u draw the attention o national governments, regional authorities and

other public and private unding sources to the ee o ltmte

eets o (yo) esech;

u attract the interest o potential tes;u encourage tlete stets scetsts to join your partner

institutes and enterprises;

u enhance your etto and visibility at local, national

and international level;

u help the search or inancial backers, licensees or industrial

implementers to exlot yo eslts;

u generate mket em or the products or services developed.

You will be given a clear overview o ormal, contractual requirements

on communication and their intended use. You will be inspired by somegood practices emanating rom ellow project coordinators. And you will

nd a helpul checklist or improving your own communication activities

right rom the start o your project.

Studies and reports

KI-32-12-366-EN-C

communicating eu research and innovation

Documents