communicating "explore" for team members
Post on 18-Oct-2014
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Hellooo amazing promoters!
Hope you’re proud to be COMM!
Who am I?
Sotiris, 20 LCVP COMM
Building relationships with people leads to better long-term cooperation!
Dey Dos
A few things about me!
I’m totally random!! (please get used to it) I’m (almost) never stressed I’m generally very confident Sometimes I can be really stubborn Sometimes (or a lot of times) I might seem angry but do NOT get scared! I can’t hold a grudge! I love Marketing, Tennis, Technology, designing stuff I use more English words than Greek ones! xD Rumors (Other people) say: I have many ideas, I’m very creative, I’m sometimes rude
A few things about me!
07.03.2013
04-07.04.2013
21.10.2013
A few things about me!
16.11.2013
A few things about me!
08.03.2014
What about you?
What is a brand?
Brand is not simply a logo
Brand is not only a slogan or a vision
Brand is not only a product or a service
What is actually a brand?
A brand is the feeling that somebody associates
with a specific product, service or organization.
What’s the Coca Cola of cigarettes?
The Marlboro of vodka?
The Absolut of sport shoes?
The Nike of coffee shops?
The Starbucks of small city cars?
The Smart of beer?
The Heineken of computers?
The Apple of Youth Leadership Development?
The Brand Experience
The Brand Experience is a simple way to understand how our target audiences
experience AIESEC.
Differentiator
Youth Driven (energy, passion, emotion, leading, youth)
Impactful (a kind of experience our stakeholders have when they interact with AIESEC and the positive impact that it can have on them or the society)
Experience ( individual experience of our stakeholders, leadership opportunities, international exchange, global learning environment)
Essence
as a brand!
OGX GCDP
Market research
What AIESEC does?
20% know AIESEC for both internship and team experience
9% or both internship, leadership development and team experience
35% for team experience
60% for internship
Our Why: Peace and Fulfillment of Humankind’s potential Bring change in Greece Our How: “We enable young people to develop themselves into the kind of Leaders that bring change.” Our What:
The must-have experience for every student
An intense, impactful experience abroad
An experience that can change your life
An experience that develops your leadership characteristics
SHOW THEM THE
IMPACT
Communicating Materials Info Days/Hours Booth Classrooms Announcements Social media posts Events University services There’s room for more
Communicating
Social Media Events Classrooms
+ Stands
Strategically
Communicating
Say your own story-experience through simple, understandable and
practical ways
is about people, and people have stories to share!
Remember…
People who are looking for a leadership experience!
People who like taking advantage of new opportunities!
People who want to learn how to work in
teams!
Do not try to show interesting or special
Listen to the other people
6+1 Steps of effective Promotion!
Listen Before you talk
What is the Perception about Explore? What about our competitors? What is the differentiator?
1
HAVE A GOAL
You need to know where you want to go! What are you trying to reach? That’s the only way to achieve it!
2
Know The Target
Who is our audience? Define personas Acquire the needs (Do I cover some needs?)
3
Define The CHANNELs
What is the most effective way to reach the people we want? Where can I find them?
4
“You need to fish where the fish are”
Keith Weed, CMO, Unilever
FIND The RIGHT MESSAGE
How are we going to attract the people we want? What is the most effective way to reach them?
5
Create ATTRACTIVE CONTENT
6
6 Keep It
Short Simple Sweet
Sexy Useful Relevant
6
6 It’s all about Relevance
60% of young graduates
are prepared to leave
Greece for a new job.
82% state that it is
important for them to find
a job that fits with their
academic studies
53% of them consider
internships as a highly effective
tool to get employed.
You can’t
jump anymore
Evaluate Everything
+1
Strategy without evaluation
is just a road to failure!
Do you know what this is?
Push past “good”. Good feels good. It’s cozy. But good doesn’t do anything interesting. Jaime Robinson, Executive Director, Pereira &
O’Dell
Traditional 3-step Mental Model of
Marketing
New Mental Model of Marketing
Push & Pull
Y o u
C A N become
In this team
Most Creative People
Absorb everything around you and live with your eyes wide open. Everything is relevant to you at one point. Justin Cooke, CEO, Innovate7
Pieces of advice! 1.
Be curious. And slightly paranoid! (What opportunity am I missing?) Rebecca Van Dyck, Head of Consumer
Marketing, Facebook
Pieces of advice! 2.
Challenge yourself out of your comfort zone! That’s where the magic happens!
Pieces of advice! 3.
