Communicating research: lessons from advertising and journalism Webinar for UNESCO Child and Family Research Centre, GalwayVivien Moffat and Ian Watson

from information telling

to debate and discussion

as central elements in knowledge creation and exchangeIriss Strategy 2015-18

Evidence into practiceThe art of explanationWriting in plain EnglishStory tellingOpen accessSocial media

What is evidence?

We Learn . .

10% of what we read 20% of what we hear 30% of what we see 50% of what we see and hear 70% of what we discuss 80% of what we experience 95% of what we teach others

http://www.nickmilton.com/2014/10/why-knowledge-transfer-through.html#ixzz3rlP0Hpr8

This is x 14 more effective than

We know how to create great web-based multimedia

and we have a pretty good grasp of social media.

But we are looking for someone with original and inventive ideas to develop our strengths in visual communication.

Were aiming to design media and messages as a single integrated processCould you be our Creative in Residence?Creative in Residence

WhoWhatWhatis your audience?do you want them to hear?do you want them to do?

KnowledgeSkillsCulture / EnvironmentMotivationAction Mapping

KnowledgeSkillsCulture / EnvironmentMotivation

I thought this person centred stuff was bonkers but now I can see how we could do it- GP on project team

One minute of speech = 150 wordsThree minute film = 450 words

Plain EnglishClarity of writing follows clarity of thought. So think what you want to say, then say it as simply as possible.Economist style guide

Do not imagine you can disguise the absence of thought withlong wordsstale metaphorsempty jargon of academics Economist style guide

due to the fact thatbecausein conjunction withandwith the minimum delayquicklywith regard toabout

Plain language

Open Access

Which brings us to Research Unbound - our contribution to to this process.

Inspired partly by Gary Hall, its both a website and campaign.

Built on Wordpress were encouraging researchers to be open and share.

And to understand that its really quite easy to set up a blog.

And if you start on Research Unbound you can move your blog whenever you like.

13 Publications

traditional route to publication remains important many years before a researcher gets feedback, in the form of citationsblogging can deliver immediate feedback and can help measure impactFergus McNeil, Professor of Criminology and Social Work at the University of Glasgow

Nina Vaswanihttp://raisingyouthjustice.org/2014/02/26/research-unbound/

Research is a tangled, messy and complicated process

sharing the experience of this journey not only aids reflection and learning for the blogger, but also helps readers learn from the experience too

Here are what some researchers said at the launch of RU

Nina Vaswani - Centre for Youth and Criminal Justice, Strathclyde Unihttp://raisingyouthjustice.org/2014/02/26/research-unbound/

to make a difference I need to produce high quality research that is relevant, useful and accessible to my audience.

I certainly dont want my research gathering dust in some far corner of a university library

Nina Vaswanihttp://raisingyouthjustice.org/2014/02/26/research-unbound/

Social Mediacollaborative practice and knowledge exchange require digitally literacy because web-based digital media offers so much potential for finding, sharing and reflecting

ExperientialNot learned or taught Social Media

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