communicating stretegy template. review your communicating style in the past objective. what are...

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COMMUNICATING STRETEGY TEMPLATE

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Page 1: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are

COMMUNICATING STRETEGY TEMPLATE

Page 2: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are

• Review your communicating style in the past• Objective. What are your objectives to communicate• Audience , who they are• Message, what are the messages• Basket, what kinds of communication will best

capture the messages• Channels. To deliver the basket (product)• Resources, money, hardware, human, connections • Timing. • Brand. Is all you communication• Feedback. Measure your influence and

communication

Page 3: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are

Message strategies

Page 4: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are

1. The audience’s needs2. What’s in it for me!

1. Say “you”, “yours”1. polite2. Attitude, see subjects through your audience

‘s eyes▫ Wish, interests, hopes, preferences

3. Positive emphasis4. Bias-free5. Conversational tone6. Plain language7. Appropriate voice

Page 5: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are

•It is not a matter of pronoun exchange •It is matter of generousness, sincerity and

accountability

Page 6: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are

•Not offend so.•See the probable reaction of the audience

not to be offended

Page 7: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are
Page 8: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are
Page 9: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are
Page 10: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are
Page 11: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are

Using bias-free language

•Gender•Age•Ethnic, culture•disability

Page 12: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are
Page 13: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are
Page 14: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are

Built strong relationship with audience• Honesty• Objectivity, distance from imitional situations• Awareness of audience needs• Credentials, knowedge, expertise• Endorsement, get help from ab, who know you well• Performance, to hsow that you can do, trust on you• Confidence, ou believe in you and your message• Communication style, support your point with

evdience not empty terms as amazing , incredible• Sincerity, praise by qualities not hyper bole

Page 15: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are

Controlling your style and tone

•Not too formal, not to informal, but converstional like is better

Page 16: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are
Page 17: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are
Page 18: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are

•Avoid preaching and talk proudly•Be careful with intimacy in business,

unless your close friend•Be careful with humor•Use active word to make your writing livel

and direct•Use passive sentences when your not

mentioning “I” and “ we”

Page 19: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are

Active/ passive words• Legal problems are

created by this contract• You lost the shipment• I requited seven engineer

last month

• This contract create legal problems

• The shipment has been lost

• Seven engineer have been requited by the firm

Page 20: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are

Writing message

•Choose correct grammar•Using strong words to c•convey the message•Abstract / concrete word.

▫Beauty, less, more, sizable, ▫30 $, two, database, horse, chair

Page 21: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are

Find words that communicate

•Choose powerful words•To express yourself and your project

directly•Avoid vague phrases/word•Choose familiar word between you and

the audience

Page 22: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are

Effective sentence

•Short sentence, simple•Long sentence, complex•Emphatic sentence, to stress the main

topic

Page 23: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are

Radio is particularly well-suited if the audience has any or all of these characteristics:• Relies on verbal information• Has limited access to print or visual media• Communicates in the vernacular• Does not have time or disposition for lengthy

reading• Is only superficially interested in a topic• Has limited literacy or low affinity to reading;

and• Finds the topic too comlex to read about it.

Page 24: COMMUNICATING STRETEGY TEMPLATE. Review your communicating style in the past Objective. What are your objectives to communicate Audience, who they are

Failure at email• Not collecting email address• Buying email address• Investing more in website than in email• Not having email strategies at all• Not responding to email• Communicating without a human voice• Not converting people to online communication• No email newsletter• Not testing• More concerned with content than the

relationship