communicating the museum javier espadas
DESCRIPTION
Today the internet is the principal source of business, educational and leisure information as well as a key arena for corporate and cultural competition. Having quality contents is crucial but insufficient, because to ensure their visibility in the principal search engines, blogs and Web 2.0 sites, these contents must be accompanied by positioning and dissemination strategies. This will enable them to be accessed by new audiences around the world.Such a competitive environment raises the specific question of whether museums have efficiently joined the Web 2.0 community, as well as a host of other questions: Do they use blogs? Are they visible in social networks? Do they publish videos? Are they featured in Wikipedia? Which museums have the best visibility on this new web?The IT department of the Thyssen-Bornemisza Collection Foundation has attempted to answer these questions by conducting the following analysis. It concludes with a global ranking which identifies the museum websites that have the best visibility on the internet and can be used as a benchmark by other institutions.TRANSCRIPT
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Museums Internet ResearchFrom Linked Documents to Linked People
Javier Espadas BardónIT Manager at Thyssen Bornemisza Museum
9th Internatinal Conference Communicating the MuseumMalaga, June 09
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Index
1. Internet Today
2. Figures about Web 1.0 and Web 2.0
3. Motivations
4. The Research
a) Indicators
b) General Ranking
5. Conclusion
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1.Internet today
# Principal source of business, educational and leisure
information
# Global coverage
# High competitive environment
# Extremely dynamic
# Exponential growth
# Millions of publishers
# World coverage
# English is the universal language on the Internet
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2.Millions of interconnected computers
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2.Millions of documents
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2.Millions users
Over 1.6 billion of Internet users.
(Internet World Stats, 2009)
Over 13 millions of Social networks users in Spain.
(comScore Wold Metrix, Marzo 2008)
Internet world penetration rate higher than 23%: US (74%), India(4%), China
(19%)(Internet World Stats, 2009)
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2. Blogs
North America;
48%
South America; 7%
Asia; 13%
Europe; 27%
Africa; 1% Australia; 3%
> 100 million Blogs(Technorati, junio )
> 9.3 million visitors/monthTwitter grew un 131%. (comScore Mediatrix, marzo 2009 )
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2. Web 2.0: Top sites in terms of visitors
Rank Compete.com Alexa.com
1 google.com google.com
2 yahoo.com yahoo.com
3 facebook.com youtube.com
4 live.com facebook.com
5 msn.com live.com
6 ebay.com msn.com
7 youtube.com wikipedia.org
8 wikipedia.org blogger.com
9 amazon.com baidu.com
10 myspace.com yahoo.co.jpFacebook y YoutubeHave entered in top ten
(Alexa, junio 2009)
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Google Sites
Facebook, Technorati, Youtube
151,241
159,936
2. Threats to Google hegemony
Visitors march 2009 (000). Source: comScore Media Metrix
Unique visitors (000)March 2009
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3. Motivations
Such a competitive environment raises many questions:
# Have the museums efficiently joined the Web 2.0
community?
# Do they use blogs?
# Are they visible in social networks?
# Which museums have the best visibility on this new
web?
# and many others
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4. The analysis
To answer these questions we have conducted an statistical analysis to evaluate the visibility of museums on the internet (Web 1.0 and Web 2.0) and identify which might be used as benchmarks.
The characteristics of the analysis are as follows:
# 100 sites analysed# Data collected from 22 sites# Data collection period: May – June 2009
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4. The analysis: Indicators
PagesRich files in PDF
formatGraphic rich files in
SWF formatReferences in
videos
ImagesLinks to
the Web siteLinks to the home
pageReferences in Blogs
References in microblogging
References in forums posts
PAGERANKSocial
bookmarks
Social notesReferences in shared images
References in profesional networks
References in social
networks
References in shared
presentationReferences in Wikis
The purpose of each indicator is to answer a question associated with the visibility of a website on the internet.
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4.a. Page
Which website has the most contents?
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4.a. Links to the domain
Which website has the best-known and most referenced contents on the internet?
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4.a. Indexed images
Which site has the most to offer in terms of graphics?
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4.a. Rich Files in SWF format
Which site has the most interactive flash files?
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4.a. References in blog entries
Which site is the most mentioned in blogs?
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4.a. References in microblooging
Which site is the most mentioned in micro-blogs?
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4.a. References in images 2.0
Which website appears most often in association with images published by users?
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4.a. References in videos
Which website has the most references in videos published in internet?
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4.a. References in social networks
Which website is the most mentioned in social networks?
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4.a. References in profesional networks
Which website has the most references in professional networks?
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4.a. References in shared presentations
Which website is the most mentioned in presentations published by users?
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4.b. General ranking
Site URLPage
Ranking Blog
Ranking
Social Network Ranking
Image Ranking
Global Ranking
MOMA.ORG 8 1 2 2 1METMUSEUM.ORG 2 3 3 1 2SAATCHI-GALLERY.CO.UK 3 8 1 15 3TATE.ORG.UK 4 2 4 4 4GETTY.EDU 6 8 5 5 5BROOKLYNMUSEUM.ORG 13 7 9 3 6VAM.AC.UK 20 4 11 6 7NGA.GOV 18 5 10 14 8MUSEE-ORSAY.FR 1 22 40 16 9ARTIC.EDU 12 10 12 19 10FAMSF.ORG 5 19 25 22 11MFA.ORG 11 13 23 19 12BRITISHMUSEUM.ORG 14 11 25 12 13LOUVRE.FR 16 11 21 8 14DIA.ORG 31 6 28 27 15GALLERY.CA 7 27 29 22 16GUGGENHEIM.ORG 27 14 17 12 17RIJKSMUSEUM.NL 10 24 29 31 18NGA.GOV.AU 9 31 19 42 19LACMA.ORG 33 15 14 7 20CCCB.ORG 15 21 36 17 21MUSEODELPRADO.ES 34 17 27 11 22VANGOGHMUSEUM.NL 38 57 6 42 23AMERICANART.SI.EDU 17 23 57 9 24CENTREPOMPIDOU.FR 23 20 15 21 25MODERNAMUSEET.SE 44 34 7 55 26WHITNEY.ORG 32 15 19 36 27NATIONALGALLERY.ORG.UK 25 18 36 31 28MUSEICIVICIVENEZIANI.IT 40 48 8 71 29ARTSMIA.ORG 19 30 33 22 30PHILAMUSEUM.ORG 26 25 15 25 31MARCH.ES 20 36 36 42 32MUSEOTHYSSEN.ORG 22 37 33 27 33GUGGENHEIM-BILBAO.ES 34 26 43 17 34HERMITAGEMUSEUM.ORG 24 32 48 31 35
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5. Conclusions
#The social web is global and grow fast.
#The museums Web 2.0 is dominated by US and British museums.
#The visibility in the Web 2.0 environment represents a great
opportunity to capture new virtual audiences.
#Be a Museum 2.0 involve all the institution not only the web site.
#Is a strategic approach to spread our collections and activities all
around the world.
#Web 2.0 means the opportunity of reach new audiences but also
demand big effort. focus on; create, publish and share high quaility
contents , and user management.
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6. Contact, follow and download information
Javier Espadas BardónIT ManagerFundación Colección Thyssen-Bornemisza
[email protected]@jesba.comjavier.espadas.bardonhttp://www.linkedin.com/pub/javier-espadas-bardón/0/85/b78
Contact me at
http://www.slideshare.net/jespadashttp://twitter.com/javier_espadashttp://www.jesba.comhttp://www.museothyssen.org/blogs/tecnologico/
Follow me at
http://www.museothyssen.org/blogs/tecnologico/
Download the “Museums Web 2.0 Ranking Analysis” from: