COMMUNICATING TO YOUR AUDIENCE ON SOCIAL MEDIA

Susi AcordMedia & Communications Manager, Rural Action

susi@ruralaction.org

TODAY How to communicate on Social Media platforms Tips Tools Social Media pages Examples of posts that could be better

PLATFORMS

FacebookTwitterLinkedInInstagram

WHAT DO YOU USE? AT HOME / WORK

HOW MANY PLATFORMS DOES YOUR ORG USE?

LETS TALK ABOUT MARKETING FOR A

MOMENT…

People tend to lump communications, marketing, branding PR and advertising together…

Not so easy…

COMMUNICATIONS = INFORMATION

LETS BREAK IT DOWN…

MARKETING = INFLUENCEADVERTISING = PRODUCT, PRICE, PROMOTION, PLACEMENT PR= RELATIONSHIPS

BRANDING = VALUE

MORE ON BRANDING

https://www.youtube.com/watch?v=JKIAOZZritk

COMMUNICATIONS = INFORMATION

LETS BREAK IT DOWN…

MARKETING = INFLUENCEADVERTISING = PRODUCT, PRICE, PROMOTION, PLACEMENT PR= RELATIONSHIPS

BRANDING = VALUE

SO, WHAT ARE YOU SELLING?

INFLUENCING YOUR AUDIENCE What Platform? Best Practices? Depends on network, but…

Keep it short Use images Keep people engaged Make it personal “YOU” Engage with them – People want to feel valued Keep content current Tell them how they can help / what you want them to do Tag partners and volunteers

DO’S + DON’TS

Do Use Social Media, It is a great way to engage people Don’t get on every platform unless you can effectively manage it Do think about how many pages you want – Organizational/

Programmatic? Do have fun with it – people love to laugh Don’t engage in negativity, but don’t ignore it either – customer

service basics Do develop some light protocols for use at your organization Don’t get hung up if another staff person makes a mistake or

forgets a protocol

TOOLS URL Shorteners Canva.com – Free/Inexpensive Graphic Design and Stock Imagery Social Media Management Dashboards - Hootsuite Integration tools – Constant Contact Social Media Size Guide – Optimizing images on popular platforms. Click here