communication 2064: from mad men to teleportation – a look at marketing yesterday, today and...

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Communication 2064: From Mad Men to Teleportation, A Look at How People Connect…Yesterday, Today and Tomorrow. Jessica L. Levin, MBA, CMP, CAE Connecting People. Embracing Technology

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techsytalk LIVE session. www.techsytalk.com Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow Jessica Levin (7 Degree Communications) http://sevendegreescommunications.com/ Fifty years ago the Mad Men era of advertising was king. TVs were becoming commonplace in homes and print was an effective way to share a message. Fast forward to the 90’s when the internet began to weave it’s way into our lives in ways that we never could have imagined…or could we? When we look at the nature of communication in 2014, we are dealing with a hands-free, wireless world where we share everything from the mundane to the extraordinary and, as a result, we receive messages designed for what’s important to us in that moment. So where are we headed? This session will take a look a marketing and communication and will give attendees a glimpse into the future. Where will we be in 10, 20, or even 50 years? How can you get creative and share your message – whatever it is – in the most effective and modern way? This session is designed to inspire and help people leverage the tools available today and tomorrow.

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Page 1: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

Communication 2064: From Mad Men to Teleportation, A Look at How People Connect…Yesterday, Today and Tomorrow.

Jessica L. Levin, MBA, CMP, CAE

Connecting People. Embracing Technology

Page 2: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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SRA Cards Story

Who Remembers SRA Cards?

Page 3: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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1981 Internet Video

Page 4: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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Page 5: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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Direct Access to BRANDS

Page 6: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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Direct Access to PEOPLE

Page 7: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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Peer Ratings

Page 8: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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Influencer Marketing

Page 9: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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On Demand Everything!

Page 10: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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Samples to Subscriptions

Page 11: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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Preferencial & Anticipatory Marketing

Page 12: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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Sharing is Caring…

Page 13: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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3D Printing

3D Printing

Page 14: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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Wearable Tech

Page 15: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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Self-Driving Cars

Page 16: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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XBox One and Beyond

Page 17: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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Gesture Technology

Page 18: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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Page 19: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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The Internet of Things!

Page 20: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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BioMetrics

Page 21: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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New Markets/Industries

The “Conscious Consumer”

Legalized Marijuana

New Currency

Page 22: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

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How Will You Communicate Today, Tomorrow and Beyond?

Page 23: Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow

The Conversation Never Ends…

Jessica  L.  Levin,  MBA,  CMP,  CAE  President  and  Chief  Connector  

Seven  Degrees  Communications,  LLC  @jessicalevin  

www.linkedin.com/in/jessicalevin  [email protected]  

908-­‐912-­‐4418  !