communication activities promoting european union funding programmes - 2008 national development...
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Communication activities promoting
European Union funding
programmes - 2008
National Development Agency, Hungary
Primary communication activities in 2008
1. „New Hungary – You are a part of it” National public awareness communication campaign
2. Media cooperation
3. Television programmes
4. Professional communication
1. Communication campaign
• Role: raising awareness and sparking involvement of population, generating interest, presenting development areas and results in three stages
• Tools:
– Mass media: TV, radio, outdoor advertising
– Local media: presenting achievements through successful NDP projects on sponsored pages in printed media
• Slogans:
– You are a part of it! - December 2007
– Get the best out of yourself! – March 2008
– It’s good to be proud! – June 2008
Stage 1: „You are a part of it” campaign
You are a part of it!
It’s not that there will be a successful and new Hungary some time in the future, but there is already. You are part of it! You just have to work
for it!
Stage 2: „You are a part of it” campaign
Get the best out of yourself!
Thanks to European Union developments
there are already results, now’s the
time to get the best out of ourselves!
Stage 3: „You are a part of it” campaign
It’s good to be proud!
There are concrete results of the 2004-2006 EU
developments, we just have to see them! We have
something to be proud of in the areas of the economy,
human resources, environmental protection and infrastructural developments!
Stage 3: „You are a part of it” campaign
• On radio and in printed press:– Interviews with successful NDP project
managers,– Presenting completed NDP projects,– NHDP aims and opportunities, invitations
to tender.
• Media: dailies, weeklies, radio
• April – October 2008
2. Media cooperation
3. Television programmes
Animated film series – M1
– Key points, most important steps, objectives, messages of development policy, the European Union funding and tendering system presented in 34 episodes co-produced by NDA–MTV.
– 2-minute spots aired weekdays before the m1 evening News on MTV between January-May 2008
www.modernkepmesek.hu
„EU-phoria” mini series
2-minute short films on finalized NDP projects, aired weekday evenings at prime time.February – June 2008
Television programmes RTL Klub
„Európai Idő” (European Time) magazine
TV magazine-style coverage of EU topics, achievements, tendering system in 12-minute slots, aired on SundaysFebruary – December 2008
EU-phoria
„Jóban rosszban” (For better, for worse) – the popular soap opera clinic
tenders for an EU grant!
How the EU tendering and funding system works in practice as presented in the hit hospital soap opera series.February – December 2008
„Európa meg Én” (Europe and Me) mini series
1-minute short films of finalized NDP projects, aired weekday evenings at prime time.May – July 2008
Television programmes TV2TV2
4. Professional communication
OP-related communication aimed at specific target groups.
Target groups:- Potential beneficiaries- Local players- NGOs- Press- Opinion shapers, etc.
Tools:- Mini campaigns- Tendering announcements- Events, (media)briefings, roadshows- Publications- Other tools
The 77 most succesful projects of 2007 Exclusive publication
Project descriptionsInterviews with project managersPhotographs, easy-to-read5000 copies
Results – book format
Results – book format
Focus of Pole Programme
• Direct business development • Horizontal business development through creation of favourable business environment
Main objectives
• 5-10 successfully operating pole innovation clusters by 2013• Measurable market share on EU level• Linkage to global industry value-chain• Strengthening small- and medium-size enterprises’ sector• Increasing employment rate
2007-2013 budget
• Support budget: HUF 354-423 billion (€1.5 – 1.76 billion)•Total investment forecast: HUF 507-716 billion (€2.1 – 3 billion)
New Hungary Pole Programme - an effective tool to increase competitiveness
Micro Credit Programme• 80% of Hungarian companies operate without credit - the rate in more developed countries is 15-20%• Even successful micro and small enterprises can’t get into the bank financing loop
Main objectives• Improve the credit options of micro and small enterprises • Programme structure• Venture Finance Hungary Plc. ► contracted financial intermediaries ► micro and small enterprises• Budget of the programme: HUF 83 billion (€340 million) for 2008-2013
Conditions• Credit aim: to finance acquisition of tangible assets and other investments, expansions, related current assets• Maximum credit: HUF 6 million (€25,000)• Applicant’s maximum turnover: HUF 200 million (€830,000)• Interest rate: max. EU reference rate + 2% • Expected own contribution: minimum 20% of development budget• Credit term: 5 years for investment credits, 1 year for current asset credits
New Hungary Enterprise Micro Credit - a chance to grow
It’s good to be proud!
Thank you for your attention!
Judit SZŰCS
National Development Agency