communication and dissemination activities and gender aspects in horizon 2020 projects
TRANSCRIPT
Jesús Rojo González
NCP Marie Sklodowska-Curie Actions
Enterprise Europe Network MADRIMASD Coordinator
7th April 2017.
Communication and Dissemination activities
&Gender Aspects
in Horizon 2020 projects
Content
Communication ≠ Dissemination
• Why communication is important
• The new contractual obligations
• A Good Communication Plan
• Roadmap for the dissemination and communication
• Dissemination channels
• Examples from some Projects
• Resources
• Communication in MSCA
• Gender Aspects
2COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
Communication VS Dissemination
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Communication Dissemination
About the project and results About results only
Multiple audiences Beyond the project's own community (include the media and the public)
Audiences that may use the results in their own work e.g. peers (scientific or the project's own community), industry and other commercial actors, professional organisations, policymakers
Inform and reach out to society, show the benefits of research
Enable use and uptake of results
Grant Agreement art. 38.1 Grant Agreement art. 29
Starts at the outset of the project When results are available
Communication ≠ Dissemination
COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
Communication VS Dissemination
• Communication is the promotion of the action byproviding targeted information to multiple audiences(including the media and the public), in a strategicand effective manner and possibly engaging in atwo-way exchange.
• Dissemination is sharing research results withpotential users - peers in the research field,industry, other commercial players andpolicymakers. These results will feed intoexploitation (using results for commercial purposesor in public policymaking).
4COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
Why communication is important?
• Responsibility – taxpayers' money
• Create Awareness
• Relates to EC political priorities/goals
• Impact on everyday lives
• EC role – gives higher visibility
5COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
The new contractual obligations Grant Agreement
ARTICLE 38 — PROMOTING THE ACTION –VISIBILITY OF EU FUNDING
• 38.1 Communication activities by beneficiaries
• 38.1.1 Obligation to promote the action and its results
• 38.1.2 Information on EU funding — Obligation and right to use the EU emblem
• 38.1.3 Disclaimer excluding [Agency and] Commission responsibility
6COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
Grant Agreement
“The beneficiaries must promote the action and its results, by providing targeted information
to multiple audiences (including the media and the public) in a strategic and effective manner”. […]
“Before engaging in a communication activity expected to have a major media impact, the beneficiaries must inform the [Commission] [Agency] (see Article 52).”
(Article 38.1.1 Obligation to promote the action and its results)
7COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
1. Communication activities (beneficiaries) —Promoting the action and its results
Communication activities (beneficiaries) — Promoting the action and its results Thebeneficiaries must promote the action and its result, with a comprehensivecommunication plan that defines clear objectives (adapted to various relevant targetaudiences) and sets out a concrete planning for the communication activities (including adescription and timing for each activity — throughout the action duration).
‘Promoting the action’ means providing targeted information to multiple audiences(including the media and the public), in a strategic and effective manner and possiblyengaging in a two way exchange
The beneficiaries are free to choose the type of communication activities.
Examples: a press release for the general public at the start of the action; an interviewin the local radio station after a major achievement of the action; an event in a shoppingmall that shows how the outcomes of the action are relevant to our everyday lives;organising local workshops about the action, targeted at audiences for which the action isof interest; producing a brochure to explain the action’s work to school or universitystudents to show how interesting this specific research topic can be.
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ARTICLE 38 — PROMOTING THE ACTION – VISIBILITY OF EU FUNDING
COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
1. Communication activities (beneficiaries) —Promoting the action and its results
The activities must however:
• be effective (i.e. suited to achieving the action’s communication goals)
• be proportionate to the scale of the action (e.g. activities carried out by a large-scale action with beneficiaries coming from several different countries and a large budget must be more ambitious than those of a beneficiary in a mono-beneficiary grant)
• address audiences that go beyond the action’s own community (including the media and the public).
Ad hoc efforts or mere dissemination of results are NOT sufficient. (Dissemination of results (see Article 29) cannot replace communication activities (or vice-versa); both provisions must be complied with.)
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ARTICLE 38 — PROMOTING THE ACTION – VISIBILITY OF EU FUNDING
COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
1. Communication activities (beneficiaries) —Promoting the action and its results
… the activities must make the research activities known to multiple audiences (in a way that they can be understood by non-specialists) and include the public policy perspective of EU research and innovation funding, by addressing aspects such as:
• transnational cooperation in a European consortium (i.e. how working together has allowed to achieve more than otherwise possible)
• scientific excellence
• contributing to competitiveness and to solving societal challenges
• impact on everyday lives (e.g. creation of jobs, development of new technologies, better quality products, more convenience, improved life-style, etc.)
• better use of results and spill-over to policy-makers, industry and the scientific community.
Any communication activity that is expected to have a major media impact (i.e. media coverage (online and printed press, broadcast media, social media, etc.) that will go beyond having a local impact and which could have the potential for national and international outreach) must be first notified to the Commission/Agency.
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ARTICLE 38 — PROMOTING THE ACTION – VISIBILITY OF EU FUNDING
COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
2. Visibility of EU funding
Acknowledgement of EU funding (Article 38.1.2)
• Use EU emblem
High-resolution emblems are avilable here http://europa.eu/about-eu/basic-information/symbols/flag/
• Use text as indicated in GA
This project has received funding from the [European Union’s Horizon 2020 research and innovation programme][Euratomresearch and training programme 2014-2018] under grant agreement No [number].
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ARTICLE 38 — PROMOTING THE ACTION – VISIBILITY OF EU FUNDING
COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
Good Communication Plan
• Start at the outset, continue through entire lifetime of the project
• Plan strategically
• Identify and set clear communication objectives
• Target audiences beyond own community
• Choose pertinent messages
• Use the right channel and means
12COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
Good Communication Plan
• Define a comprehensive communication plan
• Include in the proposal a Work Package for communication or include it into another WP. E.g. WP
Communication, Dissemination and Exploitation
• Address the public policy perspective with their communication activities.
• Keep communication measures proportionate to the scale of the project.
• Free to choose the type of communication activities.
13COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
Communication in the Horizon 2020 project lifecycle
Proposal
Work package for communication (or in another work package)
Evaluation
"Impact" criterion
Reporting
Communication plan
Progress overview of communication activities
Project Management
PO: interim and final assessment
Beneficiaries: inform PO prior to major communication activity
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Proposal
EvaluationReporting
Project Management
COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
Roadmap for the dissemination and communication
A roadmap should be designed to reach the dissemination and communication objectives defined in a timely and adequate way:
• Planning Of Activities: Identify the communication and dissemination strategy and plan to ensure the best impact of your project outcomes.
• Implementation Phase: Produce a comprehensive set of tools (supports and channels) to diffuse key messages obtained from research results to the targeted groups in a way that encourages them to factor the research implications into their work.
• Monitoring Activities: Analyse and assess the impact and success of dissemination activities against key performance indicators
• Sustainability: Identify and set up the mechanisms needed to ensure persistent and long-lasting visibility of project outcomes.
15COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
Dissemination Strategy
Dissemination activities should support all Work Packages ensuring maximum visibility, accessibility and impact of the project activities.
Dissemination Strategy should cover:
• Objectives of the dissemination activities
• Dissemination players
• Dissemination target audiences
• Messages to disseminate
• Dissemination tools and channels
16COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
Objectives of the dissemination activities
Dissemination activities should be designed to make the project outcomes visible and accessible to the different target stakeholders.
• Identify targets, messages, tools, and channels. Create an adequate and effective communication and dissemination plan to ensure the best impact of project results.
• Produce dissemination tools: design a comprehensive set of communication material to ensure an easy identification of the project and a major exposure.
• Use the dissemination channels (both internal and external). Organise project events and participate in workshops, conferences, and international/EC meetings.
• Ensure a persistent and long-lasting visibility of the project activities and outcomes.
17COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
Dissemination players
• Establish who will be the leader of the project dissemination activities following the dissemination strategy defined
• Dissemination Leader will:
• set up the most appropriate mechanisms and tools for maximum visibility and impact,
• ensure that all partners contribute to dissemination activities,
• assess the dissemination results.
• Create a matrix with details of each partner’s tasks and responsibilities for dissemination activities
18COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
Dissemination target audiences
Partners have to identify several groups of stakeholders likely to be interested by the project outputs, and included them for dissemination activities
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TARGETED GROUPS MEMBERS
POLICY-MAKERS European Commission Regional organisations National Governments and Parliaments International Funding organisations Heads of major Research and Education Institutions
RESEARCH & EDUCATION COMMUNITY International Research Communities National scientific organisations
Research and Education institutions
PRIVATE SECTOR Private research organisations Business Associations, Companies, SMEs, Clusters
OTHER End-users, citizens, students, families, patients
RELATED PROJECT & INITIATIVES H2020 projects on SPACE, ICTH2020 EU-America cooperation projects Other relevant initiatives
COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
Feedback from any target group to the project
Messages to be disseminated
Your project should produce a rich and varied serie of outputs.
Establish a list including the main outputs to be disseminated to the different identified target groups during the project lifetime
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FEEDBACK EXPECTED POLICY-MAKERS
RESEARCH & EDUCATION COMMUNITY
PRIVATE SECTOR
RELATED INITIATIVES
Feedback on project activities and results
Priorities
End-users Needs
Increase the exploitation perspective of the project results
Project Results for developing policies
Enhance Project´s Visibility
COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
Dissemination tools and channel
In order to convey the results and messages to audiences and reach the highest impact, your project could use:
• online and interactive tools and channels,
• non electronic tools and channels,
• physical interactive tools and channels.
Dissemination tools: mean all material supports used to present the content of your project to an external audience.
Dissemination channels comprise all media through which the project results are conveyed and relayed to the target audiences.
• Project website, Web-based user forum
• Other websites (partner websites, EC services, etc.)
• Social media and professional networks
• Project events and other related events (congress, brokerage events, etc.)
• Target publications and scientific magazines
• Media (radio, tv) and Mailing lists and contact databases
21COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
Dissemination channels
Some examples for dissemination channel for your project
• http://horizon-magazine.eu/
• http://ec.europa.eu/programmes/horizon2020/en/newsroom/publications/
• http://ec.europa.eu/research/infocentre/index_en.cfm
• http://www.euronews.com/programs/futuris
• https://een.ec.europa.eu/tools/services/EVE/Event/ListEvents
• https://events.b2match.com/
22COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
Resources
• Communicating EU Research & Innovation - Guidance for project participant"
• http://ec.europa.eu/research/participants/data/ref/h2020/other/gm/h2020-guide-comm_en.pdf
• The Plan for the Exploitation and Dissemination of Results in Horizon 2020
• https://www.iprhelpdesk.eu/sites/default/files/newsdocuments/FS-Plan-for-the-exploitation-and-dissemination-of-results_1.pdf
• Outreach and Communication Activities in the MSCA under Horizon 2020
• http://ec.europa.eu/assets/eac/msca/documents/documentation/publications/outreach_activities_en.pdf
• Guidelines on Open Access to Scientific Publications and Research Data in Horizon 2020
• https://ec.europa.eu/research/participants/data/ref/h2020/grants_manual/hi/oa_pilot/h2020-hi-oa-pilot-guide_en.pdf
• Open Access in Horizon 2020
• https://www.openaire.eu/h2020openaccess/
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WaterInnEU Project http://waterinneu.org
25COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
Communciation Materials
• Market Briefing Brochure - September2016• WaterInnEU Third Newsletter - September 2016• WaterInnEU Second Press Release - October 2016• WaterInnEU presentation brochure - June 2015• WaterInnEU presentation poster - April 2015• WaterInnEU presentation in the Water Affairs
Magazine - February 2015
Dissemiantion Actions
• Assistance to the Smart Water Networks Forum (London)
• Assistance to the European Geosciences Union (EGU) General Assembly, Vienna
• Assistance to the 7th World Water Forum 2015 (Daeguand Gyeongju, Republic of Korea)
• Assistance to the Water Data Summit at OGC TC, Boulder Colorado USA,
• Assistance to the Water Innovation Europe 2015, Brussels.
DEMETER Project http://etn-demeter.eu/
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https://vimeo.com/180175180
COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS
Communication Strategy
• Select the targeted groups to communicate:
• Scietific Community
• Stakeholders
• Enterprises
• Policy Makers
• End Users
• General Public / Society
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DISSEMINATIONEXPLOITATION
CommunicationOutreachPublic Engagement
COMMUNICATION IN MSCA
Horizonte 2020
Difference between Communication and Outreach
Outreach and communication activitiesare related but they are not the same
A successful MSCA project has toinclude a mix of both activities.
29COMMUNICATION IN MSCA
Outreach
• Outreach activities aredeveloped to attract abroad audience on aspecific topic primarily tothe general public
• Outreach activities can bedeveloped in various ways;presentations in schools,workshops, talks, visits tolaboratories, etc.
30COMMUNICATION IN MSCA
Outreach
• The objective is to explainthe benefits of researchto a broad public (mainlycitizens who pay ourresearch with their taxes)
• The outreach impliesinteraction between theresearcher and therecipient, there is arelationship between bothand the communicationthat is maintained is "backand forth"
31COMMUNICATION IN MSCA
cOMMUNCIATION
• The Communication only presents anaddress from the researcher to therecipient
• By Communication means articles in newspapers or generalist magazines, TV or Radio.
• Successful communication requires clear language, an attractivescientific theme where interesting results are highlighted to attract the attention of both the general public and the media.
32COMMUNICATION IN MSCA
Outreach
Outreach Activities:
• European Researchers' Night (NIGHT) // EU open days
• Marie Sklodowska-Curie Ambassadors //
• Facebook fellow of the week
• EXPO 2016
• School Visits, open-doors, etc
• Meet The Fellows
33COMMUNICATION IN MSCA
Communication
http://www.irishtimes.com/news/health/fat-fighter-1.538013
http://www.lemonde.fr/arts/article/2015/03/17/projet-mossoul-un-musee-virtuel-pour-reagir-face-a-la-barbarie-de-l-etat-islamique_4595546_1655012.html
https://projectmosul.org/
https://www.youtube.com/watch?v=znMRm8FHa7A
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MSCA Fellow Paolo Aversa
https://www.youtube.com/watch?v=znMRm8FHa7A
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Cass MBA: Strategy with Dr Paolo Aversa
COMMUNICATION IN MSCA
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Communciation
https://www.youtube.com/watch?v=fCQpMgb7GMo
How to Crowdsource the Reconstruction of Lost Heritage | Chance Coughenour | TEDxHamburg
COMMUNICATION IN MSCA
DEMETER Project http://etn-demeter.eu/
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https://vimeo.com/180175180
COMMUNICATION IN MSCA
Consejos
• To who? Chose the audience (kids,teenagers, adults, etc)
• Why? Explain the problem you aresolving or the theme your areresearching
• How? provoke their curiosity, usesimple language, be innovative, benefitsof your research
38COMMUNICATION IN MSCA
Advices
• Easy Language: will yourgrandparents understandyou?
• Experience: Do not assumethat they have experience inthe subject that you aregoing to explain
39COMMUNICATION IN MSCA
European Researchers’ Night
• Its main objective is to bring researchers closerto citizens so that they know their work, thebenefits they bring to society and their impact ondaily life.
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• To promote scientificvocations among theyoungest.
• It has been heldsimultaneously in 250European cities since2005.
• Last Friday of eachSeptember
COMMUNICATION IN MSCA
Responsible Research and Innovation
44GENDER ASPECTS IN H2020
Engagement
Science Education Ethics
Open Access
Gender Equality
Gender - Content
Gender Equality as a cross-cutting issue in Horizon 2020 and its three objectives:
• Gender dimension in Research & Innovation content
• Gender balance in decision-making in managing Horizon 2020
• Gender balance and equal opportunities in project teams at all levels
GENDER ASPECTS IN H2020 45
Gender equality as a cross-cutting issue
The promotion of gender equality, including theintegration of the gender dimension in research andinnovation content, is enshrined in the three coredocuments on Horizon 2020:
• The Horizon 2020 Regulation
• The Rules for participation
• The Specific Programme implementing Horizon 2020 (link)
46GENDER ASPECTS IN H2020
MSCA-ITN-2017 48
H2020 WP:
balanced participation in research teams/
management structures
Proposal
indicate the gender of the person primarly
responsible for carryingout the project's activities
Evaluation
If same scores, genderbalance in teams is a
ranking factor
Grant Agreement
Equal opportunities and gender balance at all levels
Reporting
Early reporting of workforce
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Gender balance in decision making
processes
Gender balance in research teams at all
levels
Gender dimension in research and innovation
(R&I) content
GENDER ASPECTS IN H2020
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Gender balance in decision making
processes
Gender balance in research teams at all
levels
Gender dimension in research and innovation
(R&I) content
GENDER ASPECTS IN H2020
Sex and gender: definitions
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Sex refers to biological characteristics of women andmen, boys and girls, in terms of reproductive organsand functions based on chromosomal complement andphysiology. As such, sex is globally understood as theclassification of living beings as male and female, andintersexed.
Gender refers to the social construction of women andmen, of femininity and masculinity, which varies in timeand place, and between cultures.
GENDER ASPECTS IN H2020
Gender dimension in research and innovation (R&I) content
• Gender dimension in research content meansintegrating sex and gender analysis intoresearch.
• In other words, taking into accountbiological characteristics and social/culturalfeatures of both women and men in R&I.
• It is an added-value in terms of innovation,creativity, excellence and returns oninvestments
52GENDER ASPECTS IN H2020
Gendered Innovations
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http://ec.europa.eu/research/gendered-innovations/
"Gendered Innovations"
employs methods of sex and gender analysis to create new knowledge.
GENDER ASPECTS IN H2020
Gender dimension in ICT: speech synthesis
• The Challenge: Speech synthesis - in whicha machine generates human-like speech - hasapplications in basic linguistic research,assistive technologies for people withdisabilities, and commercial devices andsoftware. Synthesizing sex and gender inspeech is important to how speech isperceived and interpreted.
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• The historic male default in speech synthesis can limit theuse of this technology. Listeners apply gender norms to syntheticvoices, and don't like machine voices that are "ambiguous" withrespect to sex/gender.
• Gendered Innovation: To create machines with greater flexibilityto produce voices in different languages and dialects and torepresent women and men speakers of different ages, genderidentities, accents, geographic locations, etc.
GENDER ASPECTS IN H2020
Understanding gender dimension for MSCA projects
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https://www.youtube.com/watch?v=Hq4eWo30RfY
GENDER ASPECTS IN H2020
Resources on gender issues /expertise
GenPORTOn-line community of practionners for sharing knowledge and inspire collaboration www.genderportal.eu
Gender Toolkit
http://www.yellowwindow.be/genderinresearch/
Cost Action GenderSTE
http://www.genderste.eu
More videos:
Introduction to Gendered Innovations
https://www.youtube.com/watch?v=aoGqpvO27QQ&feature=youtu.be
Definition of sex and gender & how sex and gender interact
https://www.youtube.com/watch?v=nETPIfrIf0A&feature=youtu.be
56GENDER ASPECTS IN H2020
THANK YOU
NATIONAL CONTACT POINTS (NCP)
MARIE SKLODOWSKA-CURIE ACTIONS
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Jesús Rojo González
Fundación para el Conocimiento madri+d