communication and public awareness about nature and...
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Communication and public awareness about nature and
biodiversity Some Commission's initiatives
Sylvia Barova Nature Unit
DG ENVIRONMENT
Natura People workshop Bruges and Knokke-Heist, Belgium, 2 -3 April2014
How much people know about Natura 2000 • Europeans feel strongly about nature conservation, but few are familiar with Natura
2000. • A recent Eurobarometer survey:
- Nine out of ten Europeans see the decline of natural habitats and the endangering and disappearance of certain animals and plants as serious problems. - Most citizens believe that the role of nature protection in preventing the destruction of valuable areas on land and at sea is important (ranging from 99% to 83% among the MS). - Only 27% had actually heard of Natura 2000 - Only 11% really know what it is
http://europa.eu/rapid/press-release_IP-13-1018_en.htm
Natura 2000 Award Aims at promoting best practices in nature conservation in Europe and give more visibility to Natura 2000
Natura 2000 Award Tools to promote
• Widely announced with direct communication • MS administrations • NGOs and stakeholder groups • LIFE beneficiaries • Media • Meetings
• Web and Social networks
• 5 categories: communication, conservation, reconciling interest and perceptions, networking and cross-border cooperation, socio-economic benefits
• 160 applications, max 25 shortlisted
Natura 2000 Award 2014
Communication 49
Socio-economic benefits 8
Conservation 58
Reconciling interests 38
Networking 10
Natura 2000 Award 2014 - Next steps
• 5 Jury members to select the winners
• Award Ceremony on 21st of May
• Local events
Natura 2000 Newsletter - 2 issues per year
Nature in Europe Facebook page
Almost 50 000
Promoting green places in Europe
Some guidance from LIFE
• Communicating with stakeholders and general public
• Factsheets to assist project promoters with their media products and communication activities in general
• Good examples on communication materials produces under LIFE projects
More information is available at: http://ec.europa.eu/environment/life/toolkit/comtools/index.htm
For more information: http://ec.europa.eu/environment/nature/index_en.htm
Contacts: [email protected]