communication (by rashid shar university of karachi) email: [email protected]
TRANSCRIPT
Prepared by: Rashid Shar
Communication is the activity of conveying information. Communication has been derived from the Latin word "communes", meaning to share.
In words of Louis- “Communication is the sum of all things one person does when he wants to create understanding in the minds of another. It involves a systematic and continuous process of telling, listening and understanding.
Communication may be defined as giving, receiving or exchanging information, opinions or ideas by writing, speech or visual means, so that material communicated is completely understood by everyone concerned.
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Communication is the process of conveying a message to others and requires six elements: a source, a message, a channel of communication, a receiver, and the processes of encoding and decoding.
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hFeedback
ReceiverEncode
SENDER
SenderDecode
RECEIVERMedium
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Goals of Communication
To Motivate
To Persuade
To Request
To Build Relationship
To Inform
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Most Common Ways
to Communicate
Speaking
Reading
Body
languageWriting
Visual
Image
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Introduction
Communication is the exchange of thoughts, messages or information by speech, signals, writing or behaviour between a sender and receiver.
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Sender- The person who sends the message. Also
knows as the source.
Receiver- The person who receives the message.
Message- Subject matter of communication. It may contain facts, ideas, feeling or thought.
Feedback- Receiver’s response or reaction or reply to the message, which is directed towards the sender.
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How may the sender encode a message?
What kind of channels carry message?
How does a receiver decode a message?
When is communication is successful?
Verbally/non verbally, by speaking, writing and gesturing.
Letter e-mail, memos, TV, Telephone, Voice, body.
Hearing, reading & observing.
When a message is understood as the sender intended it to be.
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Oral
non verbal
written
reading
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Report
Memos
Telegram
E-
Tenders
Facsimiles
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Oral & written
Oral
Immediate feedback.
Shorter sentence, shorter
words.
More colloquial language
It’s easy to express.
Written
Delayed feedback.
Longer sentence, longer
words.
More complex construction.
It’s difficult to express.
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