communication design as art—olympic posters from 1896-2020
TRANSCRIPT
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Rio 2016 A Look at Amazing Olympic Posters from 1896-2020
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“From its early days in the 1870s to sophisticated late 20th century developments, the poster has not only remained a powerful communication tool, but has reflected and shaped society”MARGARET TIMMERS
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VISUAL VOCABULARY IN OLYMPIC POSTERSPublic monuments
Statues
Flags
Landscapes
Cityscapes
Emblem of the Games
Limited text
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ATHENS 1896ARTISTUNKNOWNDESCRIPTIONThe goddess Athena, holding in her hand an olive crown givento the winners
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STOCKHOLM 1912ARTISTOlle HjortzbergDESCRIPTIONAthletes twirling their country’s flag, with that of Sweden in theforeground.
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BERLIN 1936Artist:Werner WürbelDescription:Horse-drawn chariot on the Brandenburg Gate and a crowned winner
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LONDON 1948Artist:Walter HerzDescription:Townley Discobulus statue, Olympic rings and the Palace of Westminster in London
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HELSINKI 1952Artist:Ilmari SysimetsäDescription:Bronze statue of Finnish runner Paavo Nurmi built by Wäinö Aaltonen
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ROME 1960Artist:Armando Testa
Description:A she-wolf(the symbol of Rome)feeds Romulus and Remus, the legendary founders of Rome
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MUNICH 1972Artist:Otl H. Aicher
Description:Olympic tents, Olympic tower and spirals to symbolize dynamism
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MOSCOW 1980Artist:Vladimir ArsentyevDescription:The Olympic rings, the track of a stadium and a five-pointed star create a Kremlin-like effect
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BARCELONA 1992Artist:Josep Maria TriasDescription:The official emblem and a silhouette of a leaping man
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ATLANTA 1996Artist:Primo AngeliDescription:An athlete and the four official Olympics colors in the background
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SYDNEY 2000Artist:FHA Image DesignDescription:The Millennium Man emblem over a silhouette of the Sydney Harbour
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ATHENS 2004Artist:Wolff Olins Consultants Red Design ConsultantsDescription:The emblem and a crown of olive leaves
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BEIJING 2008Artist:UnknownDescription:The Dancing Beijing emblem and the OlympicRings
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LONDON 2012Artist:Rachel Whiteread
Description:Deconstructed OlympicRings
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BREAKING OF TRADITION RIO 2016-WHY 13 POSTERS?“One artist couldn’t accurately represent the more than 200 million walks of life that call the South American host country home.”Carla Camurati(Director of Culture Rio Olympics)
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Check Out 15 Design Elements of Addictive Video Games
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RIO 2016Artist: Alexandre Mancini
Title:Compasição Ordenada
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RIO 2016Artist:Ana Clara Schindler
Title:Rings of Colours
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RIO 2016Artist: Juarez Machado
Title:OIimpiadas Rio 2016
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RIO 2016Artist:Guto Lacaz
Title:Cores em Copetição
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RIO 2016Artist:Antonio Dias
Title:Todo Lugar é meu país
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RIO 2016Artist: Gustavo Greco
Title: Olympic Grids
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Future OutlookTokyo 2020Official Emblems and PosterTokyo 2020Tokyo 2020 Paralympic Games
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