communication guidelines 2014

20

Upload: aiesec-ftu-hcmc

Post on 12-Mar-2016

222 views

Category:

Documents


0 download

DESCRIPTION

Created by Marketing Function AIESEC FTU HCMC 2014 - 2015

TRANSCRIPT

Page 1: Communication Guidelines 2014
Page 2: Communication Guidelines 2014

Daring

Page 3: Communication Guidelines 2014

+ Act responsibly: be serious with deadline, be punctual, be respectful + Good time management + Dress formally for meetings with partner + Strive for exellence, work seriously + Deliver your promises, for any events or services

Page 4: Communication Guidelines 2014

Diverse

Page 5: Communication Guidelines 2014

+ Clarification in communication with interns. + Refer to interns to other externals with respect.

Page 6: Communication Guidelines 2014

Collaborative & democratic

Page 7: Communication Guidelines 2014

+ Directly feedback to AIESECer that you are not

satisfied with (or feedback to his/her leader); DO

NOT talk about your unsatisfaction to externals

+ Be friendly, out-going, open and willing to

share with all members in LC

+ Be united and connected with others; extend

your relationship among LC by joining LC activities.

+ Know what others as well as their functions are doing in LC.

Page 8: Communication Guidelines 2014

For By YOUTH

dynamic

Page 9: Communication Guidelines 2014

+ Do not use acronyms in AIESEC with externals (If you don’t know how to use it in Vietnamese, please kindly visit The AIESEC Dictionary composed by Marketing Function) (coming soon) + Do not add in English to Vietnamese conversation when talking to external students + Ask for direct feedback from customers when running events to make it helpful and to create 2-way interaction + Do not use AIESEC Brand for personal purpose + Avoid excessively express your interest to AIESEC + Balance AIESEC life and personal life + Create good relations between AIESECers – externals.

Page 10: Communication Guidelines 2014

Impactful

Page 11: Communication Guidelines 2014

+ Limit the amount of promotion - do the promotion moderately + “What happens in our LC stays in our LC” Do not let externals know internal issues in LC. + Enjoy Participation

Page 12: Communication Guidelines 2014
Page 13: Communication Guidelines 2014

Internal

Title Format: [Function][Project] Content Example: [ER][Grow] ER Tracking System [EB] EB meeting minute 6/4

Among LC: [AIESEC FTU HCMC] Content

Urgent situation: Put [Urgent] at the beginning

Example: [Urgent][AIESEC FTU HCMC] Host for interns

External

Title Format: [AIESEC] Content

Title Format: [AIESEC FTU HCMC] Content

For partners, companies

For MC or other LC

Notice: Use AIESEC email and updated signature when sending to External

Page 14: Communication Guidelines 2014

Sending rule

MC

EB

Function A Function B

Have right to send mail without permission

Have right to send mail within approval (have to cc related EB)

External

Page 15: Communication Guidelines 2014

Facebook Communication

Page 16: Communication Guidelines 2014

Internal Facebook Group Title Format:

[Function][Your project] Content

Example: [OGX][oGCDP] Sharing opportunities

•Do not use for personal promotion or advertisement

•Do not make statements that could be construed as defamatory of an individual, group or business

•Do not let internal information leak out without permission

Personal Facebook

• Avoid using rude/dirty language

• Avoid excessively express your interest to AIESEC

Facebook is your 2nd CV => be SMART at using it

Page 17: Communication Guidelines 2014

Face with BRAND CRISIS

Page 18: Communication Guidelines 2014

Be respectful, humble and use the AIESEC name in line with The AIESEC Way and the AIESEC values. When brand crisis happens, please follow these instructions: 1. Immediately report content that you feel does not reflect and respect the AIESEC brand from your friends or AIESEC members immediately to Marketing function 2. Do not comment/like (If it’s on social media) 3. Only related EB of people who causes brand crisis has right to solve the problem → It’s all about attitude to maintain and develop AIESEC brand as well as your brand.

Page 19: Communication Guidelines 2014

Crisis punishment: The punishments will be applied for those committing the

compedium or communicating wrong AIESEC brand and AIESEC values For each mistake, all related people including responsible

person and his/her leaders (OCP,VP) have to clean LC Home for 1 week.

Page 20: Communication Guidelines 2014