communication in business spring 2002 practicing business communication – case project #1 – ikea
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Communication in Business Spring 2002 Practicing Business Communication – Case Project #1 – IKEA. James Coers Charles Barkley. Outline. IKEA was founded by Ingvar Kamprad in 1943 as a mail order catalog. - PowerPoint PPT PresentationTRANSCRIPT
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Communication in BusinessCommunication in BusinessSpring 2002Spring 2002
Practicing Business Practicing Business Communication – Case Project Communication – Case Project
#1 – IKEA#1 – IKEA
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James CoersCharles Barkley
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OutlineOutline
IKEA was founded by Ingvar Kamprad in 1943
as a mail order catalog.Ikea is a furniture outlet which produces low-
priced, high-quality furniture for the widest possible range of incomes.
Today Ikea is a 59 year-old company with $7 Billion dollars in sales annually, with 150
stores in 30 countries.
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IKEA PhilosophyIKEA Philosophy
Ingvar Kamprad’s personal philosophy simply translates into a business goal that is to “create a better everyday life for the majority of people”
Further more it extends to give “freedom with responsibility” for all IKEA employees
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QUESTIONQUESTION
What communication needs would a worldwide corporation with 150 stores in 30 countries run in to?
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How does IKEA’s communication network help to minimize costs?
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Why is it important for IKEA managers to travel to corporate headquarters and to meet face to face with top management and with each other?
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What advantages do IKEA’s build-up teams offer to new employees?
What benefits does team training provide to experienced employees who comprise the build up team?
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What does “freedom with responsibility” imply about IKEA’s communication climate?
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How might managers communicate IKEA’s organizational culture to new employees?
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ConclusionConclusionSome key points we feel that contribute to
the success of IKEA and its business communications practice
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Communication ChannelsCommunication Channels
Computer networkEmails – between coworkers / suppliersMemo’sPhone conversations, Fax machinesPDA’sTele-conferencing / Video-conferencing
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International marketplace – Conducting business with and in foreign
countries.
GlobalismGlobalism
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Global Attitude Global Attitude
An attitude that recognizes both the diversity of the work force and the diversity of technology.
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Systems TheorySystems Theory
IKEA acknowledges the interrelationship of an organizations environment, labor, and management
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Open System Open System
IKEA promotes free movement of energy, information, ideas, data, people, and so on… across organizational boundaries
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SynergySynergy
IKEA “build-up teams” creates Synergy—That is to say, whereby the combined and integrated talents, energies, abilities, and knowledge of organizational members are greater than the sum of the isolated efforts of the individuals
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