communication is key: your communication strategy and how firstgiving can help
TRANSCRIPT
Presented by FirstGiving’s Meg Savin and John Jarowski
About the Presenters
Meg SavinFirstGiving
Account Manager
John JarowskiFirstGivingMarketing
Coordinator
How this webinar works
• A link to the slides will be sent after the webinar
• Ask your questions during the webinar by typing them in the Question box on the right side of your screen
• Use the hashtag #fgwebinars to tweet about this webinar @Firstgiving
Who is FirstGiving?
Online Fundraising Solutions
Personal Support for your nonprofit, donors, and fundraisers
Easy, tested, and secure transaction processes for the donor
Peer-to-Peer Fundraising Pagesand Event Registrations Online Direct Donations
What’s Your Strategy?
Make a checklist
Don’t forget the Millennials
Donors between 18-30
92% of past donors “liked” Nonprofit’s Facebook page
2/3 interact with Nonprofit on Facebook regularly
The Millennial Impact Report
Let’s talk timing…
When?
What Works?
Kick-off announcement
Email to registrants who haven’t started fundraising
Email/social media tips for collecting first fundraising $
Midpoint check-in with training tips and ideas for updating fundraising pages
Email/social media pre-event details/reminders
Post-event final donation push
Thank you!
Sample outreach plan
1. They want you to make it personal2. They want to see impact3. They want to send gifts that support your
organization4. They want to be reminded to give5. They want to see a choice6. They want an easy way to give7. They want social proof
7 Last minute things your donors want
1. Send a greeting card, not a business letter
2. Share progress, however small3. Add an invitation4. Personalized opening5. Success photos6. Email a video message7. Send a postcard8. Be specific about how a donation is being
used9. Ask volunteers to send thank you notes
9 Ways to Say Thanks! http://blog.firstgiving.com/9-ways-to-thank-your-donors/ (blog inspired by Kivi Leroux Miller’s tips)
How can FirstGiving help?
Email tool for nonprofits
Email tool for fundraisers
Add/import unlimited contacts
from multiple sources
Add/import unlimited contacts
from multiple sources
Edit First/Last name data
for each contact
Edit First/Last name data
for each contact
Email tool for fundraisers
Add mail merge fields for
personalization
Add mail merge fields for
personalization
Choose a template msg, or write your
own
Choose a template msg, or write your
own
Design features
your nonprofits’
brand
Design features
your nonprofits’
brand
Email tool for fundraisers
Questions?
Be a part of the FirstGiving Community
Facebook: facebook.com/firstgivingTwitter: @firstgiving
Online Fundraising blog: http://blog.firstgiving.com
Interested in learning more about FirstGiving?
Contact our Online Fundraising Consultants:
Email: [email protected]: 617-542-0010 x 4