Communication measures to enhance

interest in the Bilateral Fund at National

Level

Monika Kordulová

Strategic Actions Unit, Government Office of the Slovak Republic

EEA and Norway Grants Annual Communication Workshop 2015

Launch of BFNL

1st August 2014

-

31st January 2015

Used tools

Own webpage

Webpage of Norwegian Embassy

Own Facebook page

What happened next?

Nothing

Should we worry?

What´s next?

We need to do something.

Advertisement in National Newspaper

Central Coordination Authority for Structural Funds

Central Website of the Government Office: (available also for media)

Direct emails to more than 180 recipients

Results

Totally 15 Grant Applications submitted

10 Grant Applications approved and supported

in amount of 53,158 € from 60 000 € available

With 11 partners from Donors states (10 from

Norway and 1 from Iceland)

Lessons learned

Emphasise the FIFO system

Use direct emails

Communicate more effectively through social media