communication models handout
DESCRIPTION
Stat 1 Assignment Answer KeyTRANSCRIPT
Communication Models
Prepared by KAE Blanco
SPCM 1
UPLB
Proponent(s) Model's Name
Aristotle The Aristotelian Model
Lasswell, Harold Lasswell's Formula
Shannon, Claude & Weaver, Warren Shannon-Weaver's Mathematical Model
Schramm, WilburField of Experience Model/
Circular Model
Berlo, David K. SMCR Model
Dance, Frank Spiral/Helical Model
Gronbeck, Ehninger, McKerrow, &
Monroe
The Speech Communication
Transaction Model
Prepared by KAE Blanco
The Aristotelian Model"People do not merely listen to
the speech; they listen to the
person."
Speaker Speech Audience
Aristotle
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Lasswell's FormulaWho? Says what? In which
channel? To whom? With what
effect?
Communicator Message Channel Receiver Effect
Harold Lasswell
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The Mathematical Model
Mother of all models
Information
SourceTransmitter Receiver Destination
Noise
Message MessageSignalReceived Message
Claude Shannon & Warren Weaver
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Schramm's Model
Source Encoder Signal Decoder Destination
SignalEncoderSource Decoder Destination
Field of Experience Field of Experience
Field of Experience Model
Wilbur Schramm
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Schramm's Model Circular Model
Schramm & Charles Osgood
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The SMCR Model
Source Message Channel Receiver
Communication skills
Knowledge
Attitude
Social system
Culture
Content
Treatment
Code
Seeing
Hearing
Touching
Smelling
Tasting
Communication skills
Knowledge
Attitude
Social system
Culture
S-M-C-R + E
S-M-C-R + E + F
"Fidelity"
David K. Berlo
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The Helical Model
"What occurred before influences what
we say now."
Frank Dance
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The Speech Communication Transaction Model
Gronbeck, Ehninger, McKerrow,
& Monroe
Prepared by KAE Blanco
Linear models
(Communication as
Action)
Interactional models
(Communication as
Interaction)
Transactional models
(Communication as
Transaction)
AristotleSchramm (Field of
Experience)Gronbeck et al.
LasswellSchramm & Osgood
(Circular)
Shannon and Weaver Berlo
Prepared by KAE Blanco