United by borders theme

Communication & PublicityJoint Technical Secretariat13 August 2012, Tartu

1

Teabeedastuse ja nhtavuse juhisedhine tehniline sekretariaat 13. august 2012, Tartu

2Overall objective3

Beneficiary and project partners must take all necessary measures to publicise the fact that the project is co-financed by the Programme (European Union and Russian Federation)

The Beneficiary must take all necessary steps to publicise the fact that the European Union has financed or co-financed the Action.3ldine eesmrk4

Toetuse saaja ja partnerid peavad omalt poolt kasutama kiki tarvilikke meetmeid, et avalikustada info programmi poolsest projekti kaasrahastamisest. (Euroopa Liit ja Vene Fderatsioon)

The Beneficiary must take all necessary steps to publicise the fact that the European Union has financed or co-financed the Action.4Main principle5

The projects are Programmes best ambassadors.

5Peamine phimte6

Projektid on programmi parimad saadikud.

6Main aims7

The main aim of the information and visibility actions shall be:

to ensure transparent use of EU funds, Programme co-financing;to increase awareness about the Programme, EU role, funding opportunities and supported projects; to promote cross-border cooperation and its results.

7Peamised eesmrgid8

Teabeedastuse ja nhtavuse peamised eesmrgid on:

tagada Euroopa Liidu ning programmi poolse rahastuse kasutamise lbipaistvus;tsta teadlikkust programmist; EL rollist rahastuse vimalustest ning toetatud projektidest;edendada piirilest koostd ning tutvustada selle tulemusi.

8ObjectivesGuidelines 3.1.4.

9

Communication and visibility activities: ensure smooth operation of the project internaly - efficient communication among the project partnersmake the project activities, achievements and impact visible to the target groups and general publicemphasise the contribution of the Programme to the socio-economic development of the region

9EesmrgidJuhend taotlejale pn 3.1.4.

10

Teabeedastuse ja nhtavuse tegevused:

tagada projekti sisene sujuv toimimine - thus infovahetuse projektipartnerite vahel muuta projekti tegevused, tulemused ja mju nhtavaks asjassepuutuvatele sihtrhmadele vi avalikkusele rhutada programmi panust piirkonna sotsiaalmajanduslikku arengusse

10Project documents 11

Full Application FormActivities Pack 2www.estlatrus.eu How to Apply 2nd Call for Proposals

Grant Contract Article 6 Visibilitywww.estlatrus.eu/

Model Partnership Agreement point 11. Infomation and publicity measures

11Projekti dokumendid 12

Tismahus taotlusvormTpakett 2www.estlatrus.eu How to Apply 2nd Call for Proposals

Toetusleping (Artikkel 6 Nhtavuswww.estlatrus.eu/

Partnerlusleping(punkt 11. Informatsiooni ja avalikustamise meetmed )

12Programme Logo 13

Full Logo

EU flag

Programme logo

Slogan united by borders

Programme logo to download:www.estlatrus.euComplications by using the Logo. Show examples!! 13Programmi logo 14

Tislogo

EL lipp

Programmi logo

Juhtlause united by borders

Programmei logo allalaadimiseks:www.estlatrus.euComplications by using the Logo. Show examples!! 14Use of Logo 15

Compulsory

9 colours

Light background suggested

The same size as other logos

Different sizes

Black & white

Programme logo to download: http://www.estlatrus.eu/eng/programme/publications_amp_logo

Smallest - 40x25 mmSimplified version - 20x8 mm Complications by using the Logo. Show examples!! 15Logo kasutamine 16

Kohustuslik

9 vrvi

hele taust soovituslik

samas mdus teiste kasutatavate logodega

erinevad suurused

must ja valge

Programmi logo allalaadimiseks: http://www.estlatrus.eu/eng/programme/publications_amp_logo

Vikseim - 40x25 mmLihtsustatud variant - 20x8 mm Complications by using the Logo. Show examples!! 16Communication tools I (Communication and Visibility Guidelines)17

press releases, press conferences, press visitsweb-sites, social mediae-publications newsletters, project news and fact sheetsphotographsdisplay panels & commemorative plaques (if the total contribution from the Programme for infrastructures or construction work exceeds 100 000 EUR)

From Guidelines press release and display panel&plaque!!17Teabeedastuse vahendid I (Teabeedastuse ja nhtavuse juhised)18

pressiteated, pressikonverentsid, pressiklastusedkodulehed, sotsiaalmeedia e-publikatsioonid uudiskirjad, projektiuudised ja infolehedfotod infostendid ja tnutahvlid (kui programmi poolne toetus infrastruktuuri vi ehitustdesse letab 100000 EUR)

18Website19

the full set Programme Logo the disclaimer on the homepage or the window with the article about project

link to the Programme websitelink to the EuropeAid Co-operation Office webpageThis website has been produced with the financial assistance of the Estonia Latvia Russia Cross Border Cooperation Programme within European Neighbourhood and Partnership Instrument 2007 2013. The contents of this document are the sole responsibility of