I have my story

What about you?

Stories have been shared since we have the art of talking. Then, storytelling predates writing. So our language and

our expressions and gestures as the eldest way to communicate between each other.

Storytelling helps to…

Then, how we can tell our story?

• We need to listen and be heard

• We need to know who our customers are and then, we can act accordingly:

- Do a benchmark: Analysis of your online audience- Choose the main strategy: Social media or content

marketing?

Then, tell the story!

• We need to spread our content to my friends, his friends, their friends…

• We need to tell our story accordingly to our brand

Our brand has their own personality!-Who am I?-What I want to be?-Why?

“After nourishment, shelter and companionship, s t o r i e s a r e t h e t h i n g w e n e e d m os t

i n t h e w o r l d ”

Philip Pullman

“After nourishment, shelter and companionship, s t o r i e s a r e t h e t h i n g w e n e e d m os t

i n t h e w o r l d ” Philip Pullman