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T o p i c s i n c l u d e :

JUNE 27 & 28, 2013 BRUSSELS

Catherine AlexandreDelhaize

Mark ArisDiageo

Annabelle AtchisonMicrosoft

Régine Coqueran-GelinAlcatel-Lucent

Pierre GoadHSBC Bank

Tracy CorriganWall Street Journal Europe

Melissa FlemingUNHCR

Herbert HeitmannEACD

Philippe Borremans Van Marcke Group

Jackie Brock-DoyleLOCOG

Aimée Dubrule Bacardi-Martini B.V.

Laurent FreixeNestlé

Anthony Gooch Galvez OECD

Hans KoelemanKPN Royal Dutch Telecom

Margaret O’DonnellBritish Red Cross

Bernard KuitenWorld Trade Organisation

Ian McNairnIBM

Andre ManningPhilips

Melissa LamsonLamson Consulting LLC

Marc PfitzerFSG

Thierry NicoletSchneider Electric France

Judith MagyarSAP

Marie Terese LetorneyAsk Your Voice

Stacey MintonCelgene International

Inge WallageGreenpeace

Change Communication Reputation Management Communication Strategy Public Affairs Internal Communication Social Media & Online Communication Crisis Communication Media Relations & Campaigns

Marie-Gabrielly CajolyAddax Pertroleum

Lisa Boch-AndersenMicrosoft

Alex AikenUK Government

2

Table of Contents

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18PAGE

30Speakers

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34Service ReviewParticipant

Structure“Defi ning Value”

PAGE

8Programme Overview

Summit Overview

Welcomefrom

EACD President Herbert

Heitmann

MorningMain Session II 23

Best Cases & Workshops 24

Peer-to-peer Sessions 25

Programme | Day Two

AfternoonSkills Lab & Survey 26

Best Cases 27

Final Keynote 28

EACD General Assembly 29

MorningWelcome & Opening Keynote 11

Best Cases 12

Peer-to-peer Sessions 14

Interactive Session: Voice Enhancement 15

Programme | Day One

AfternoonBest Cases 16

Main Session I 17

Gala European Communication Award 20

MAIN SESSIONS

KEYNOTES BEST CASES & WORKSHOPS

PEER-TO-PEER SESSIONS

3

The political, social and economic turmoil of the past few years have given rise to a multifaceted discussion about values, ethics and the corresponding responsibilities of the communicator. As the European As-sociation of Communication Directors we have engaged in this discourse on ethics in the communication landscape and the challenge of defi ning standards for our profession. For this year’s European Com-munication Summit, we are excited to be continuing this journey and will focus on exploring the theme of value-added com-munications.

For us as modern communicators, the question of value and values presents us with both challenge and opportunity. Organisations increasingly recognise that societal challenges and corporate competitiveness are interlinked, and they understand that responsible business has a greater scope in society. Defi ning and communicating the corporate character is an important task in creating additional value for our organisations and for our profession. Our fi rst Main Session will explore how communications can drive the authentic enterprise to create shared value and deliver real societal impact.

However, the new realities we face in the current economic climate pose further

Mastering Value in Communications

Herbert Heitmann President European Association of Communication Directors

InvitationInvitationInvitation

I N T E R N A T I O N A L C O N F E R E N C E F O R C O R P O R A T E C O M M U N I C A T I O N A N D P U B L I C R E L A T I O N S

challenges to our endeavour. With most European countries expecting little or no economic growth once again this year, numbers and fi nancial results are pivotal. Sometimes dismissed as a ‘soft’ discipline, PR and communications are usually the fi rst to face budget cuts. Our second Main Session will debate how our work can be measured and evaluated and thus strategi-cally be positioned at the forefront of an organisation’s structure.

Moreover, we will discover the value inher-ent in our peers, with over 50 speakers delivering insight into the state-of-the-art of our profession to over 600 expected participants. We envision the 7th European Communication Summit as a platform for exchange, debate and networking, as well as refl ection on how modern communica-tors can strive for excellence in activating the corporate character to create and deliver value and public good. I am look-ing forward to welcoming you on June 27th and 28th in Brussels.

4

The seventh edition of the European Communication Summit will be modera-ted again by Karin Helmstaedt and will of-fer participants different formats to debate strategies, tools, methods and best practice within the fi eld of communications. The highlights of day one will be our fi rst keynote, a main session on “Translating Ethical Values into Economic Value”, and an interactive session on voice enhance-ment for all participants.

June 27th, 2013Summit Day One

GalaEuropean Communication Award

The EACD board will once again present the European Communication Award during a gala ceremony in the evening of the fi rst day of the Summit. All conference participants are invited to join the award presentation and celebrations that bring a festive conclusion to a busy day. The Award ceremony is going to take place at Albert Hall Complex, Chaussée de Wavre 649-651, Brussels.

The Summit Overview

I N T E R N A T I O N A L C O N F E R E N C E F O R C O R P O R A T E C O M M U N I C A T I O N A N D P U B L I C R E L A T I O N S 5

June 28th, 2013Summit Day Two

EACDGeneral Assembly 2013

The second day of the Summit begins with a keynote speech, followed by a main session which explores value creation through com-munication. Strategies, best practice and skills in communications will once again be explored in best cases, peer-to-peer sessions and other hands-on formats. Our program-me will be concluded with a fi nal keynote on the future of journalism.

After the conference has ended, members of the EACD are invited to attend the association’s annual General Assembly, du-ring which they will review the activities of the network and its Regional and Working Groups over the past year. We invite mem-bers to join and discuss the policies and plans of the EACD over the coming year.

COMMUNICATIONE U R O P E A N

S U M M I T 2 0 1 3

6 T H E E U R O P E A N C O M M U N I C A T I O N S U M M I T

With most European countries expecting little or no economic growth once again this year, numbers and fi nancial results have taken over the public discourse and some fear that values have been indefi nitely estranged from the public arena. For communication professionals this means having to prove the role of communica-tions in the value chain to avoid being dismissed once more as a soft discipline and fi nding itself at the forefront of internal budget-cuts.

Simultaneously, with trust rates going down, the general public is highly critical of political, fi nancial, ethical and environmental practices and the expectations of citizens, consumers and stakeholders rise with the amount of information they have access to, rendering values and value-related communication arguably more important than ever.

In its seventh year, the European Communication Summit will address this exact paradox and look at the central concept of value in all its accep-tions, from the sheer value generated by commu-nication activities to the role of intangible assets such as a good reputation or a stable image, from the values behind corporate practices and our work as communicators back to the value gener-ated by ethical practices. How much is communi-cation worth? What adds value to a communica-tion strategy, to corporate politics, to institutional practices? And what role do values, internal and external, play in the success of initiatives, policies and business prospects?

With this focus the European Communication Summit once again lives up to its responsibility to

Defi ning Value

act as the main discussion forum on communica-tion and the societal role of communications in Europe, of allowing communication leaders to take a step back and profi t from a broader, wider look at the discipline and its practices.

Furthermore the summit will feature the most inspiring of European best practices in eight dif-ferent strands: Communication Strategy, Social Media and Online Communication, Internal Communication, Crisis Communication, Reputa-tion Management, Cross-Media Communication, Change Communication as well as Public Affairs and Political Communication. Another of the highlights will be the Skills Labs, workshops dedi-cated to leadership and communication skills as well as the peer-to-peer sessions, highly interac-tive meetings dedicated to discussion and debate.

On June 27th and 28th the Summit, the largest annual conference of its kind, will once again bring together over 600 in-house communicators working in managing positions at a European level to share insights, debate different perspec-tives, learn from each other and be inspired by new practices, approaches and concepts, taking two days to widen and deepen their network across regional and organisational borders, to refl ect on their work, personally and collectively, to assess the state of the art of communications, where it stands and where it should stand.

The Summit


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Communication Director is the magazine for corporate communica-tions and public relations in Europe. Published quarterly in English, the magazine documents opinions on important strategic questions in communication, discovers transnatio-nal developments and discusses their relevance from a European perspec-tive. In addition, Communication Director presents current studies and news from the world of PR, as well as introducing communication experts who represent the internationalisati-on of their profession.

Hosts

The European Association of Com-munication Directors (EACD) was founded in Brussels in 2006 and now has over 2,000 members. It is the network for communication profes-sionals from all fi elds across Europe. The Association meets the needs of communication professionals working internationally, and provides them with support in the face of the exciting new challenges they deal with in the global arena. The EACD offers training, events, meetings and networ-king opportunities for its members on both a regional and a continental ba-sis, as well as providing online services and publications to assist its members in their professional lives.

Participant Structure

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Every year, the European Communication Summit gathers a broad range of mid- to senior-level in-house communicators from over 30 different countries. Our participants represent some of Europe’s most renowned companies, associations, institutions and organisations.

Source: Participant Structure 2012

Other _______________________________________________ 15.9%

Head of Communications/Director of Communications ___________________ 11.6%

Head of Public Relations __________________________ 3.3%

Public Affairs Director/Manager _________________ 1.1%

Managing Director/CEO ___________________________ 5.0%

Communication Manager/Director ____________ 21.9%

Global Communications Director _______________ 3.7%

PR Manager _________________________________________ 2.3%

Press Officer/Spokesperson ______________________ 0.8%

Members by Organisations

Companies ________________________________________ 62.6%

Politics & Institutions ___________________________ 12.6%

Media/Other _________________________________________ 6.9%

Consultancies ______________________________________ 8.7%

Interest Groups, NGOs, Associations ___________ 9.1%

Gender

Women _____________________________________________ 53.5%

Men _________________________________________________ 46.5%

Members by Countries

0,2%

2,5%

17,9%

1,1%

1,1%

0,4%

1,8%

0,2%

3,7%

6,1%

0,2%

8,1%

0,4%

1,1%

0,4%

0,2%

2,3%

0,5%

0,2%

1,1%

11,6%

3,3%

0,2%

1,2%

0,7%

1,9%

0,9%

0,5%

0,2%

2,5%

2,8%

8,1%

1,6%

0,7%

0,2%

13,5%

0,9%

Members by Positions

Albania

Austria

Belgium

Bulgaria

Croatia

Czech Republic

Denmark

Estonia

Finland

France

Georgia

Germany

Greece

Iceland

Ireland

Israel

Italy

Latvia

Lithuania

Luxembourg

Netherlands

Norway

Oman

Poland

Portugal

Romania

Russian Federation

Serbia

Slovakia

Spain

Sweden

Switzerland

Turkey

Ukraine

United Arab Emirates

United Kingdom

United States

8 T H E E U R O P E A N C O M M U N I C A T I O N S U M M I T

BEST CASES11.30–12.30

Lunch12.30–1.45

Your Most Valuable and Organic Communication Tools: Your Voice & Persona! 1.45–2.45


Gala EUROPEAN COMMUNICATION AWARDFROM 8.00

Cof fee Break11.00–11.30

10.15–11.00

WELCOME AND INTRODUCTION10.00–10.15

Doors open9.30–10.00

THURSDAY, JUNE 27, 2013

Keynote I

Communicating Europe – Opening Keynote (tbc)

The Summit keynotes are unique opportunities to listen to special personalities and fresh outtakes and perspectives on current events, future trends and political and economical developments. This year’s opening keynote will be announced on our website soon. In a year in which the fast-paced nature of global change has become clearer than ever, the Summit is an opportunity to look at what has changed, who are the new key players, what will the future look like and how these changes affect our profession.

Interactive Session

4.45–6.00 Main Session I

Laurent FreixeNestlé Europe

Karin HelmstaedtModerator

Room Change2.45–3.15

Room Change & Cof fee Break4.15–4.45

Programme

Communication Strategy

Herbert HeitmannEACD


Social Media & Online Communication

Social Media & Online

Internal Communication

Crisis Communication Peer-to-Peer Session C-Suite

Olympic Games London 2012Jackie Brock-Doyle OBELOCOG

The Future of PR – It’s Life or Death for usAnnabelle AtchisonMicrosoft

I am a crisis: a surprising campaign with surprising resultsMargaret O’DonnellBritish Red Cross

Bringing Delhaize Group’s Vision and Values to LifeCatherine AlexandreDelhaize Group

Navigating Through Change and CrisisSusan SheehanNokia

Finding your StoryAnne VillemoesDanish Crown

The Chief Commu-nication Officer and the C-SuiteIngmar De GrooijerMedTech Europe, Eucomed, EDMAPiet VerhoevenUniversity of AmsterdamHerbert HeitmannEACD PresidentRussell Reynolds Associates

Reputation Management


Media Relations & Campaigns


Change Communication


Public Affairs & Political Comms

How to build a reputation strategy that worksPierre Goad HSBC Bank

Reputation Management in a Digital World Alex AikenUK Government

“Schneider Electric Best PR Agency Award” campaign for PR effi-ciency and effective-ness Thierry NicoletSchneider Electric France

Creating a good PR campaign is not...a trickAndrea PoloImmobiliare.it

Change Commu-nication & Cross-Cultu-ral Commu-nication: two sides of the same coin Marie Gabrielle CajolyAddax Petroleum

Communica-tion ChangesChristoph RustHonda Motor Europe Ltd.

Communi-cating trade: how to keep your coolBernard KuitenWorld Trade Organi-zation

Communi-cating on a Humanitari-an Catastro-pheMelissa FlemmingUNHCR


Translating Ethical Values into Economic ValueGunhild A. StordalenGreeNudge

Marc Pfitzer FSG

Peer-to-Peer Session

Campaig-ning Out of the BoxAnthony Gooch GalvezOECD

Defining Social Media KPIsPhilippe BorremansVan Marcke Group

Skills lab


Employees as Authors – Taking the Myth out of Communica-tion MagicAimée DubruleBacardi-Martini B.V.

WORKSHOPS

Marie Terese Letorney Ask your Voice

WORKSHOPS

RESEARCH

Communication and Multilingualism in Financial ServicesMiriam Roemers European Association of Public BanksProf. Hannelore Lee-Jahnke School of Translation and Interpre-tation of the University of Geneva Daniel Funk CLS Communication AGHans Van den Boer Area Business Development Manager, CLS Communication

EACD Working group meeting11.30-1.00


Insights and Future Challenges for Com-munication DirectorsAnsgar ZerfaßUniversität LeipzigDejan VercicUniversity of Ljubljana

Doors open9.00–9.30

WELCOME AND INTRODUCTION Karin Helmstaedt, Moderator9.30–9.45

9.45–10.15

FRIDAY, JUNE 28, 2013

Current Issues in the European Landscape

10.15–11.30

Room Change & Cof fee Break11.30–12.00


Lunch1.00–2.00


Room Change3.00–3.15

3.15-4.00 Keynote III

Quality Journalism in a changing media landscape

Cof fee Break4.00–4.15

EACD Genera l Assembly4.15–5.45

Keynote II

Main Session II

Creating Value through Communication





Peer-to-peer Session

The secret to great leader-ship is great Communica-tions Judith MagyarSAP

Delivering transparen-cy: A digital journey Xavier RousselDole Fresh Fruit

How we in-spire colla-boration and knowledge sharing in a large global organisationIan McNiarnIBM

More than Just Words: Internal Communi-cations as a tool for EngagementStacey MintonCelgene

Trans-forming Internal Commu-nications: From News Pipeline To Collabora-tiveRegine Coqueran-GelinAlcatel-Lucent

Employees as Brand Embassa-dorsHans KoelemanKPN Royal Dutch Telecom

ECM

Developing Global Mindset for Business Success: Intercultural Skills for Communicators Melissa LamsonLamsom Consulting LLC






Public Affairs & Political Communications Peer-to-peer Session

Building a corporate digital strategy: the EU Council exampleAurelie ValtatCouncil of the Euro-pean Union

Keep Walking Greece: The campaign that inspired an entire nation in its time of need.Mark ArisDiageo Greece

Change Happens Frank HilgenfeldEmmvee Photovoltaics

How Sportlife-style com-pany PUMA manages its Transforma-tionUlf SantjerPuma

Speaking on behalf of the voicelessFrank Schultz-JagowAmnesty International

Achieving a professional, efficient, reliable, value-added customer relation-ship as governmentMireille Van PollaertFlemish Infoline

Digital com-munications: a strategic asset in creating a valuable story Lisa Boch-AndersenMicrosoft

Skills Lab

Tom WatsonBournemouth University




WORKSHOP

Tracy Corrigan Wall Street Journal Europe


WORKSHOPS

RESEARCH

1 0 T H E E U R O P E A N C O M M U N I C A T I O N S U M M I T


S U M M I T 2 0 1 3

PROGRAMMEDAY ONE

I N T E R N A T I O N A L C O N F E R E N C E F O R C O R P O R A T E C O M M U N I C A T I O N A N D P U B L I C R E L A T I O N S 1 1

Welcome and Introduction

The 2013 European Communication Summit will be opened by Herbert Heitmann, President of the European Association of Communication Directors. In his welcome speech, he will invite all of the congress participants to explore the current state of the communications industry, and set the tone for another exciting conference featuring top-class speakers from the worlds of business, the media, politics, NGOs and academia.

We are delighted to once again welcome Karin Helmstaedt as the moderator of this year’s European Communication Summit. Karin began participating in the Summit through the European Communication Award, and will be return-ing to the Summit main stage for a third time as the full programme moderator. Karin will guide us through this year’s most interesting discussions, keynotes, main sessions and new formats.

Herbert Heitmann President, European Association of Communication Directors

10.00–11.00 | Introduction & KeynoteThursday, June 27, 2013

Peer-to-Peer Use this chance to bounce ideas with like-minded people, create quality relationships and strong connections. The sessions will be kicked-off by a short case introduction before you get the chance to discuss the latest controversial topics with your peers. The moderator will first introduce the topic before guiding through the sessions.

KeynotesThe European Communication Summit will feature various keynotes on this year’s most interesting topics and trends. Confirmed for this year’s Summit is Tracy Corrigan, Editor-in-Chief of the Wallstreet Journal Europe, who will explore the challenges and opportunities for quality journalism in the changing media landscape.

Main SessionsDuring the Summit’s Main Sessions, a group of high-profile inspirational keynote speakers will engage in an interactive discussion with short impulse speeches, aided by several multimedia formats and facilitated by Summit moderator Karin Helmstaedt.

Skills LabsCommunicating successfully takes a lot more than a nice powerpoint, a suit or a good logo. We all know that to get our messages across takes a little finesse. Through four personal skills workshops, participants can investigate the way they communicate with the world, and can learn some tips for presenting, speech, negotiation, and your career.

The European Communication Summit is pleased to announce our 2013 programme, which will feature some new and exciting formats and will of course include our past favourites.

WorkshopsParticipants are invited to take part in special summit workshops, given at the same time as the best case slots, but which will last for a full hour. Join some of the top-level commu-nications experts in the field to learn practical hands-on tools and lessons for opitimising your communication strategy.

Best CasesThrough a series of best cases from top-level communicators from various industries and organisations from across Europe, participants will be provided with a wide and informative view on the relevant issues in communications today. Best case slots will be featured twice on each day of the programme – giving you the option to mix and match sessions.

Communicating EuropeOpening Keynote 10.15–11.00

This year’s first keynote will focus on how to communicate Europe. In times of political, social and economical turmoil a multifaceted discussion about values, ethics and the corresponding responsibility of communicators has arisen. At the same time globalisation and digitalisation of communications, are directing all eyes at the European government bodies for answers. We are looking forward to welcoming a high-ranked European politician to talk these topics.

Karin Helmstaedt Moderator


Thursday, June 27, 2013Best Cases Best Cases Best Cases ||| 11.30–12.30 11.30–12.30 11.30–12.30

Vision and values are a critical component of any organisation. What steps has the international retailer the Delhaize Group (present in three continents and 11 countries) taken over the past three years to ensure all employees understand the group’s vision and values, and how they can support it at work or in the community? This is a fantastic opportunity to learn about the cultures and personalities in this global group.

Bringing Delhaize Group’s vision and values to life

Catherine AlexandreDelhaize Group




Crisis Communication

Communication is no longer the exclusive domain of a few professionally-groomed experts. A proliferation of social media tools and unprecedented access to information has dramatically changed the role that communicators play today. In this case study, Aimee DuBrule discusses a recent program undertaken at Bacardi to shift from communication fiefdom to multi-voice democracy. She explores the communi-cator’s role as facilitator in demystifying this process and empowering employees to become active—and vocal!—participants in the communication domain.

Employees as authors: Taking the myth out of communica-tion magic

Aimee DuBruleBacardi-Martini B.V.

A few years ago, the British Red Cross recognised that, while they had a well recognised brand as an international humanitarian charity, many people didn’t know about all the services they provide in the UK. So they set out to correct that impression with an integrated brand campaign. A television advert wasn’t a traditional charity ad, provoking strong reac-tions online. Margaret O’Donnell will explore how the campaign succeeded in the ambition of increasing recall and relevance.

I am a crisis: a surprising cam-paign with surprising results

Margaret O’DonnellBritish Red Cross

It‘s an age-old quarrel between PR and marketing: who owns the company’s communications? The truth is, in the age of social media, it belongs to all, right down to every employee. Through that arises the need for a new kind of communication management. Will PR rise to the challenge? Or “die”, as a mere function within marketing? Microsoft Germany’s So-cial Media Manager Annabelle Atchison, whose roots are in PR, shows the steps Microsoft has taken to professionalise social media, and is looking for open discussion on where PR needs to move to survive.

The future of PR – it’s life or death for us

Annabelle AtchisonMicrosoft

Nokia has faced a number of complex communi-cations situations while refocusing its business strategy. During this time of remarkable change, communications has played a central role in aligning employees, partners, developers, customers and shareholders. The award-winning Nokia communica-tions team has developed an approach for aligning stakeholders during intese moments of change and potential crisis. Susan Johannsen Sheehan, Senior Vice President of Communications, will discuss how Nokia is using communications to help naviagate through difficult moments and shift perceptions.

Navigating through change and crisis

Susan SheehanNokia

Jackie Brock-Doyle, Director of Communications and public affairs at London 2012, describes winning the bid to host the Olympic Games and Paralympic Games in 2012 as “the greatest buzz of my career”. Learn how she and her team delivered this hugely challenging and complex project, the result of years of planning and the culmination of countless hopes and dreams - a truly unique communications and public affairs opportunity.

Olympic Games London 2012

Jackie Brock-Doyle OBELOCOG


The European Association of Communication Directors is delighted to present its latest research project, in coopera-tion with the University of Amsterdam and Russell Reynolds Associates: The Chief Communication Officer and the C-Suite. This ambitious research project discusses the role of chief communication officers in executive committees. On the one hand, the questions of how many global companies reserve a seat in the C-Suite for a communication profes-sional is examined, and on the other hand, it explores what

a chief communication officer needs to master to obtain a seat in the executive committee according to chief executi-ve officers.

With this research project, the EACD joins an on-going de-bate about the growing role and influence of the communi-cator within modern organisations. The EACD invites you to discuss our findings and its implications on the future role of chief communication officers with the following experts:

C-Suite

The EACD presents a joint research piece on the role and infl uence of CCOs

11.30–12.30

Herbert Heitmann Executive Vice President External Communications at Royal Dutch Shell Plc

Ingmar De Gooijer Director CommunicationsMedTech Europe, Eucomed, EDMA

Piet VerhoevenSenior Lecturer & ResearcherUniversity of Amsterdam

The Working Group Finance and Insurance headed by Miriam Roemers, Di-rector of Communications and Public Relations at the European Association of Public Banks is going to debate the topic “Communication and Multilin-gualism in Financial Services – Paradigm shift and consensuses to make”. Prof. Hannelore Lee-Jahnke, Director of the multilingual Department at the School of Translation and Interpretation of the University of Geneva joins Daniel Funk, senior financial copywriter at CLS Communication AG, who has spent more than 17 years as a communication specialist in different Swiss banks, to debate the importance of multilingualism. Prof. Lee-Jahnke is going to analyse the dominance of English as a lingua franca and the importance of multilingualism in politics, media and culture, science and business while Daniel Funk will highlight particularly the role of multilingualism with regard to client communication and stakeholder relations. The session will be followed by an Q&A moderated by Hans Van den Boer, Area Business Development Manager at CLS. The Working Group session will be followed by an internal Working Group Meeting between 12h.45 and 13h.00 in the same room.

Working Group Finance and Insurance

Communication and Multilingualism in fi nancial Services

11.30–13.00

The EACD aims to support young PR and communicati-ons professionals by recognising innovative and creati-ve projects in the field of PR and communications, pro-viding the profession with fresh faces and new voices. During the evening gala of the European Communicati-on Award three nominees will present their projects to the audience who will then vote for the winner.

EACD Young Communicator’s Award

8.00 PM Albert Hall Complex

Finding your StoryWhether read in a novel, viewed in the movies or heard over a coffee with friends, the best stories engage and enlighten. Good stories not only stick in one’s mind but they address the heart. Storytelling is a powerful tool and an increasingly necessary part of leadership especially in the corporate world. Storytelling serves to form vital and lasting links between the organisation and stakeholders but also between employer and employee. This Peer-to-Peer Session will help you find your story and the best way to channel and share your story with the outside world.

11.30–12.30

Campaigning out-side the box

Campaigning is the organized effort to influence decision making and shape public attitudes. It is an essential com-munications tool found in all sectors from public to private to political. Today‘s marketplace with its numerous information channels and social media networks had made campaigning both easy and inexpensive (anybody can create a blog and do it) but incredibly competitive. In order to stay ahead of the game, campaigns must seize the moment, involve key players in the debate and be supported by the Organisation’s wider communications’ strategy.

3.15–4.15

Moderator: Anthony Gooch Galvez

Having headed the the European Commission’s Media and Public Diplomacy operations in the UK as well as in the United States before becoming Director of Public Affairs & Communications at the OECD makes Anthony Gooch Galvez an expert when it comes to extraordinary PR campaigs.

Moderator: Anne Villemoes

Changing the reputation of one of Denmark’s largest companies made her an expert, both in moderating and storytelling. Discuss with her how to bond with stakeholders in the long run.

+ + + L E A R N I N G F R O M YO U R P E E R S + + +

PEER 2

PEER Sessions



Inter-activeSession1.45–2.45

Your most Valuable and Organic Communication Tools: your Voice & Persona!What do you think about the sound of your Voice? How would other people describe your Voice & Persona? Are you optimising your Voice’and enhancing your Persona to its maximum potential to obtain effective results for yourself and for your organisation?

This interactive session with Marie Terese will demonstrate why your most valuable and organic communication tools are your voice and persona. Enhance your professional impression and learn how to maximize your capacity to carry through your deliverance by sustaining a lasting and memorable impression with confidence, assertiveness, ease and impact no matter what language whether in negotiations, presentations, conference calls, meetings, interviews, webinars or telepresence.

Topics will include: — Building your own presence; your

PERSONA— VOICE preparation for projection,

interpretation, language articulation

— Topics include addressing ANXIETY, control from speaking with fast tempo

— How to sustain BREATH SUPPORT and STAMINA throughout delivery

— Interaction with audience — Q & A

Marie Terese LetorneyAsk Your Voice


Best Cases | 3.15–4.15 Thursday, June 27, 2013


In a world where stakeholder audiences are sophis-ticated and information flows are multi-directional building a reputation strategy that works is hugely challenging. Pierre Goad will share what HSBC has learned about the limits and opportunities confront-ing communicators in managing reputation.

How to build a reputation strategy that works


Reputation management in a digital world

Thierry Nicolet will be sharing his experience conducting a yearly campaign aimed at increasing the efficiency of PR agencies through measurement, motivation and best practice sharing. In this session, the latest developments in the field of evalua-tion at Schneider Electric, such as KPIs and other measurement tools, will be discussed (say good bye to “equivalent advertising”). We will also look at the different marcom demand drivers which result in a purchasing decision and then focus and analyse PR’s contribution to sales with actual numbers.

“Schneider Electric Best PR Agency Award” campaign for PR effi ciency and effectiveness

In 2011 Immobiliare.it wanted to increase its brand awareness and bring new traffic to the site through a powerful media relation strategy. To reach the goal thinking out of the box had to be the rule. Halloween was the solution, and this was not a trick!

Creating a good PR campaign is not ... a trick

Change Communication Public Affairs & Political Communication

The dynamics of organisational change and the successful acceptance of change by employees are deeply rooted in the recognition given to a set of cultural features: mainly language, personal and collective attitudes, behaviours, and values. The past decades have witnessed an explosion of M&As and subsequent growing interest in integration manage-ment strategies. In this presentation, Ms. Cajoly offers insights into a cross-cultural management programme implemented at Addax Petroleum Corpo-ration after its acquisition by giant Sinopec - Chinese state-owned company and world‘s second largest oil refiner in order to transform itself and revamp its business culture by capitalising on its culturally diverse profile.

Change & cross-cultural communi-cation: two sides of the same coin

Facing a diverse and often unpredictable audience has been at the heart of external communication at the World Trade Organisation. From business suits to people dressed up as turtles, everyone had a say and an opinion on international trade matters. But the tone and nature of the public discussion has changed: where it used to be wild, one-sided and polarised, it has become more technical and respectful. Why is that and what led to this sea change? How can we learn from this success, based on a mix of respect and trust, perseverance and patience.

Communicating trade: how to keep your cool

Marie-Gabrielle CajolyAddax Petroleum

Bernard Kuiten World Trade Organization

Alex AikenUK Government

Andrea PoloImobiliare.it

Pierrie GoadHSBC Bank

Thierry NicoletSchneider Electric France

The motoring industry is a very diverse and dynamic industry. This applies to the respective legislation, the product development as well as the customer re-quirements. Rigid communication patterns have long been replaced by continuously evolving message creation and usage of new communication channels. Communication has to adapt to changes – does it also drive changes?

Communication changesMore than wo years of violence in Syria has driven millions of citizens from their homes both inside Syria and into neighbouring countries. It is the role of the United Nations High Commissioner for Refugees to offer these people life-saving assistance and basic shelter and care. In this talk, Melissa Fleming will re-veal how the UNHCR uses strategic communications to drive global public sympathy and engage donors.

Communicating on a humanitarian catastrophe

Christoph Rust Honda Motor Europe Ltd.

Melissa FlemingUNHCR

Alex Aiken will set out how corporate reputation can be managed and enhanced in a world of 24/7 media, digital debate and multiple stakeholders. He will focus on how effective communications can guide an organisation and how communicators need to change, and will also set out how communication teams need to develop to meet the challenge of open public debate.


Laurent FreixeNestlé Europe

Marc PfitzerFSG

Marc Pfitzer, Managing Director of social impact consultants FSG, will talk about the practices that allow companies to innovate for shared value.

As the business landscape is evolving, ethics obtains market value. Successful business strategy is not solely concerned with numbers and profit, but must know and emphasise the enterprise’s value and authenticity; ethical principles are at the core of the corporate character. From compliance to internal communication, this fact cannot be neglected. Indeed, strengthening the link between business strategies and social practices has gained importance in modern management. And so has the practice of responding to an increasing recognition that societal challenges and corporate competitiveness are interlinked. This three-part session will explore how businesses can understand their purpose in society and shape their capabilities to deliver vast social impact and behavioural change creating shared value for the organisation and its stakeholders.

Gunhild A. StordalenGreeNudge

Gunhild A. Stordalen is the CEO and Founder of the environmental organisation GreeNudge, which aims to initiate, fund and promote research into behav-ioural change as a climate measure.

Translating Ethical Values into Economic Value

MainSessionOne 4.45–6.00

Laurent Freixe, CEO of Nestlé Europe, plays a decisive role in leading the Nestlé Nutrition Health & Wellness mission and making Nestlé Europe a profit-able growth zone for the Group.


S U M M I T 2 0 1 3

WHERE EUROPE’S COMMUNICATION COMMUNITY

COMES TOGETHER

Philippe Borremanss, Van Marke 2011

Christof Ehrhart, Deutsche Post DHL 2011

Dani Meyer, Danone2011

Javier Moreno, El Pais2011

Thomas Sevcik, Arthesia2011

Leandro Herrero 2012

Jon Iwata, IBM2012

Jörg Asmussen, European Central Bank2012

Hu Shuli, Ciaxin Media2012

R E V I E W 2 0 0 7 — 2 0 1 2

Viviane Reding, European Commission2010

Join more than 600 senior-level communicators to learn and discuss about the latest developments in communications

Marcus Siegler, Fifa2007

Eva Vieleborg Hald, Danske Bank2011

Martin Hiller, WWF 2009

Caroline Guillaumin, Société Générale2009

Anne Villemoes, Danish Crown2010

Mark Bolland, Marks & Spencer2012

James Appathurai, Spokesman, NATO2009

Micael Dahlén, Stockholm School of Economics2011

Alastair Campbell. Former Spokesperson, British Labour Party2010


E U R O P E A N

AW A R DCOMMUNIC ATION

T H U R S D A Y, J U N E 2 7 , 2 0 1 3 • 8 . 0 0 P MA L B E R T H A L L C O M P L E X • C H A U S É E D E W A V R E 6 4 9 - 6 5 1

B - 1 0 4 0 B R U S S E L S

T H E G A L A

THE EUROPEAN ASSOCIATION OF COM-

MUNICATION DIRECTORS (EACD) will

gather about 500 leading personalities from

business, media, politics and society for a fun,

glamorous and fascinating networking evening

on June27th, 2013. The EACD will honour the

individual or institution that has demonstrated

communciations excellence in Europe in the past

year with the EUROPEAN COMMUNICATION

AWARD.



S U M M I T 2 0 1 3

PROGRAMMEDAY TWO




Andre Manning, Vice President and Global Head of External Communications at Royal Philips Electron-ics, will share insights into using a measurement system for Royal Philips to assess the value of public relations and how to move the needle from output towards outcome.

With most business textbooks still granting the communications department no more than a sidekick role in the realm of marketing, it is not surprising that PR is often among the first targets of budget cuts. Communication is still dismissed by many as a soft discipline. Yet most organisations would agree that communication and dialogue with stakeholders is now more crucial than ever, given that we are living in a networked society. This three-part session will present insight into the power relations of the corporate structure and debate how an authentic communication enterprise can be positioned at the forefront of an organisation, with a focus on value creation through communication.


Speaking on communications evaluation and strategy within Greenpeace, Inge Wallage, Communication Director at Greenpeace International, will highlight the value creation through communication.

Creating value through communication

MainSessionTwo 10.15–11.30

Tom Watson, Professor of Public Relations in the Media School at Bournemouth University, will high-light the value of communications in the form of ROI and KPI from an academic point of view.


Best Cases | 12.00–1.00 Friday, June 28, 2013Friday, June 28, 2013Friday, June 28, 2013

According to the European Communication Monitor 2012, 84 per cent of specialists surveyed believe top management lacks understanding of communica-tions. The good news about this sad state of affairs is the opportunity for communication professionals to move towards a new, strategic management function which includes responsibility for educating manage-ment to communicate better and thereby become better leaders. Judith Magyar explains how leaders at the global software giant SAP are learning to use powerful tools such as storytelling, design thinking and social media to communicate more effectively about the company’s revolutionary innovations in mobility, big data and the cloud.

The secret to great leadership is great communications

Social Media & Online CommunicationInternal Communication

Engaging employees in a free exchange of ideas, soliciting opinions and facilitating relationship building not only ties employees to the mission of the business but drives emotional ownership of the results. This has become the evolved role of internal communications at Alcatel-Lucent. More than pushing information, Alcatel-Lucent plants the seeds of discussion and guides the dialogue. Regine Coqueran-Gelin, Vice President Corporate Com-munications for Alcatel-Lucent, will discuss how, by using a multi-channel approach and staying close to the conversations, internal communicators at Alcatel-Lucent are moving from top-down presenters to collaborative provocateurs.

Transforming internal commu-nications: From news pipeline to collaborative platform

Regine Coqueran-GelinAlcatel-Lucent

The complexities of managing crises in a globally connected world have increased in recent years. Political and economic interdependencies are forcing organisations to engage with ever more stakeholders to manage risk. Moreover, 24-hour instant news and social media are exerting a level of pressure and scrutiny previously unseen.This workshop, led by Caroline Sapriel, will arm participants with strategies for fast track stakeholder mapping, pro-active scenario planning and social media communication via a dynamic custom-de-signed scenario played out on the ICONSnet on-line simulation platform.

Steering your way through a crisis: A Workshop by CS&A

Pre-Summit Workshop - Wednesday 26.6.2013Communication Strategy

Judith MagyarSAP

IBM is arguably the most socially advanced global technology company with a legacy stretching back over 100 years. But how did it transition from a traditional company to one where the norm is an expectation of being able to instantaneously team up around the clock with global experts, as well as locally experienced partners, at a moments notice? It isn‘t just a question of technology, but rather the adoption and utilisation philosophy which stretches from a top-down as well as a bottom-up approach. Ian Mcnairn will discuss the tips, techniques, tricks and problems associated with getting a 400,000+ organisation to become a social business.

How we inspire collaboration and knowledge sharing in a large global organisation

Ian McNiarnIBM

There are direct links between good communica-tions with employees and the engagement levels that employees have with their employers. How can communications foster meaningful engagement that has a tangible impact on the business? What are the requirements for good communications that supports the business and meets the needs of employees? This presentation will look at examples of commu-nications that have worked and lessons where new approaches are needed.

More than just words: internal communications as engagement tool

In a climate of consumer mistrust surrounding food and growing concerns on environmental and social issues fuelled by the recurrent crisis across Europe, Dole Fresh Fruit Europe’s Marketing and Communi-cation Director Xavier Roussel presents the approach developed by Dole within the European fresh fruit industry to reposition its brand

Delivering transparency: A digital journey

Stacey MintonCelgene

Xavier RousselDole Fresh Fruits Europe

Caroline SaprielCS&A International Risk and Crisis Management


Employees as Brand Embassadors

The last decades produced manifold changes transforming the communication landscape in yet-untold ways. These changes touch all areas of our communication work, one being the coordination of internal communications. Social media is, for example, a crucial influence opening the communication arena so that literally everyone acts as ambassador and com-municator. One essential question is how we can empower our staff to be effective communicators telling the company’s story and promoting our vision to the wider community and stakeholders.

12.00–01.00

Digital communications: a strategic asset in creating a valuable story

2.00–3.00

Moderator: Lisa Boch-Andersen

As Senior Director for Communications Europe, Lisa Boch-Andersen has lead various projects on integrated communications and can perfectly lead through this session on implementing an integrated education programme.

Moderator: Hans Koeleman

Having held various key positions in corporate communications for various industries as transport, finance and retails before joining the becoming Director Corporate Communications makes him the ideal moderator on current repuation issues.

What are the challenges of creating & communicating a valuable story for a company? The story needs to be rel-evant across different geographies; content must be adapted to diverse audiences; & company milestones should be integrated with the broader story & positioning. Lisa Boch-Andersen will share how digital & online communications in Microsoft is a key backbone for creating a connected story, and an important amplifier of the company’s positioning and rebranding. Use this session to discuss thoughts on how to create a digital strategy that is relevant, integrating and which connects the dots for some of the company’s key – yet different – targets.


PEER 2

PEER Sessions



Skills Labs BothDays

Communicating successfully takes a lot more than a nice presentation, a good image or an eye-catch-ing logo. We all know that to get our message across takes a little finesse. Through these personal skills workshops, participants can investigate the way they communicate with the world, and can learn valuable tips for presentencing, speech, negotiating.

Philippe Borremans

Defi ning Social Media KPIs

Melissa Lamson

Intercultural Skills for Communicators

Philippe BorremansVan Marcke Group

Social media measurement starts with the definition of your key performance indicators. This workshop will look at several trends in social media measurement and apply different techniques so you can get a better understanding of possible KPIs for your organisation. Although not an exact science set in definite rules, creating clear social media KPIs is a crucial skill for every modern day commu-nicator. The workshop will also look at your specific challenges and give you the tools and techniques to develop your own realistic KPIs.

Melissa LamsonLamson Consulting LLC

Think Global, Act Global is a new twist on the old adage. According to a new study by Ernst & Young, developing global mindset is the number one prior-ity for corporate business leaders today. As communication professionals, the responsibility lies with you to help the organisation navigate through global at-titudes and behaviours, appeal to highly qualified global talent, present a globally savvy corporate image, and ensure the company communicates its messages successfully across cultures. In this highly interactive and practice-oriented Skill Lab, participants will learn how to develop a global mindset and to apply best practices, behaviours and strategies.

3.15–4.15 • 27.6.2013 2.00–3.00 • 28.6.2013

SurveyEuropean Communication Monitor 2013An exclusive, first-hand presentation of this year’s European Communication Monitor, the largest transna-tional survey on strategic communication worldwide. The study is conducted in more than 40 countries within the framework of the European Public Relations Education and Research Association, together with the EACD and Communication Director magazine. Lead researchers Professor Dr, Ansgar Zerfass and Dejan Vercic will present results and discuss topics like CEO reputation, crisis communica-tion, international communication, communicating with digital natives and the influence and status of the communication function.

2.00–3.00


2.00–3.00 | Best CasesFriday, June 28, 2013

Organised by the Flemish Government, the Flemish Infoline provides citizens with a toll free telephone number to call for any government information they seek. Ensuring this efficient and effective service is no simple task, as a high quality service on a broad range of topics needs to be ensured, while at the same time achieving cost-effective gains.

After being at the verge of bankruptcy in 1993, the sporting goods company became an unprecedented success story by repositioning itself as a sport lifestyle brand mixing influences between sport, lifestyle and fashion. Part of this was an increase in stock exchange value by 4000 percent. Ulf Santjer will describe the corporate and brand transformation at PUMA and how they were covered and commu-nicated to various stakeholders within the scope of change communication.

How the sport lifestyle company PUMA managed its transformation

Building a corporate digital strategy: the EU Council example

Keep Walking Greece: The campaign that inspired an en-tire nation in its time of need

Changes challenge communicative efforts. Com-munication, internally, externally, especially on the international level, has to be bespoken without becoming victim to fashion. Change can happen everywhere: outside the markets keep on changing, whereas stakeholders, policies, suppliers or internal factors can change, too. Change demands ever changing communicationbang on time with the right instruments and for the right people. That is it. Or is it? Working for a company in a market that resembles a rough crossing with changing winds at shortest warning, Frank Hilgenfeld will discuss effective ways to communicate change internally and externally with a focus on extreme cultural differences, rapid changes in technology, market demands, product portfolio and politicians, too.

Change happens

Thomas Schultz-Jagow is the Senior Director of Campaigns and Communications at Amnesty Inter-national. He leads on an integrated strategy for the movement’s global campaigns and communications including responsibilities for editorial, media and digital communication. In this session, he will share the bold and brilliant communication campaigns that help Amnesty deliver its global message of human rights and political engagement.

Frank HilgenfeldEmmvee Photovoltaics

Thomas Schultz-JagowAmnesty International

Ulf SantjerPuma

Mireille Van PollaertFlemish Infoline



Public Affairs & Political Communication

Achieving effi cient, reliable and value-added customer relationships as government

Speaking on behalf of the voiceless

Aurelie Valtat will explore the different elements that together constitute an organisation’s digital strategy: online communications, media monitoring, brand management, campaign management, crisis com-munication and IT governance. She will use the EU Council as a case study to highlight the advantages and pitfalls of introducing such a digital strategy.

Aurelie ValtatCouncil of the European Union

In a rapidly changing media landscape and overall declining marketing budgets, targeted media plan-ning and clever use of non-traditional mediums like social media and creative PR is becoming a critical factor. The Keep Walking Greece campaign is a great example of how to create a huge impact with a limited budget. Creative work based on consumer insight combined with an unconventional and targeted media approach managed to not only build the equity of the Johnnie Walker brand in Greece but inspire a whole nation in its time of need. Mark Aris

Diageo


Tracy CorriganEditor-in-ChiefWall Street Journal Europe

Tracy Corrigan is a business journalist with 20 years‘ experience of reporting and financial com-mentary in both London and New York. She is editor of the Wall Street Journal Europe and former assistant editor of the Daily Telegraph. She has also worked at Dow Jones newswires and the Financial Times where she worked as a reporter, New York correspondent, Lex writer, editor of FT.com, news editor and ultimately head of Lex. After 18 years at the FT, she left to write a column for The Daily Telegraph for three years, before taking up the editorship of the Wall Street Journal Europe in January 2011.

Loss of advertising revenue and competition from social media are just two critical factors that have made the state of the media so precarious in recent years. Quality journalism needs resources, time and freedom from commercial interests, yet these are all under threat in the new media landscape. This session will explore the challenges and opportunities for journalism and the wider media.

Quality Journalism in a Changing Media Landscape

Final Keynote 11.30–12.30


General AssemblyAt the end of the European Communication Summit, members of the EACD are invited to the association’s annual General Assembly. As the EACD is now in its seventh year, with more than 2,000 members, it will be discussed how to best utilise its strong network in the future to promote professionalism and qualification in communica-tions.

Preliminary Agenda:Welcome by the EACD President, Report of the EACD Board, Report of the Regional & Working Group Coordinators, Financial report, Discussion and formal approval, Any other Business.

An invitation to the General Assembly will be sent to members of the European Association of Communication Directors in advance.

FOR EACD MEMBERS ONLY

4.15–5.45 | EACD General AssemblyFriday, June 28, 2013

EACD Working GroupsThe EACD Working Groups host workshops and working lunches at the European Communication Summit to share experience and discuss the latest in their areas of professional interest or expertise.

The EACD has Working Groups in the following fields: Brand Management, CSR, European Instituti-ons, Evaluation, Energy, Future of the Media, Health, Internal Communication, Professional Services, Risk and Crisis, Professional Services, Social Media and Transport.

For further information on the Working Group Meetings at the Summit and the EACD, please refer to our EACD Website, which will provide you with all the latest information: www.eacd-online.eu

Furthermore, you can stay up-to-date with our association by following our social media channels:

Facebook: www.facebook.com/eacd.onlineTwitter: @eacdonline

THROUGHOUT THE SUMMIT

www.eacd-online.eu


Alex AikenExecutive Director of Government Communications, UK GovernmentAlex Aiken is the Executive Director of Government Communications. Based in Downing Street and the Cabinet Office, Alex is the most senior communications professional in the Civil Service. He was Director of Communications and Strategy at Westminster City Council between 2000-13. At Westminster he built a team that was recognised to be the best in local government and created a successful consultancy operation providing services to other organisations. Before joining Westminster he held senior posts at Con-servative Central Office, leading the Party’s Campaigns Unit from 1999-2000 and the Press Office between 1995 and 1999. He has trained politicians and officials in newly democratic states around the world in communications techniques.

Catherine AlexandreVP Internal & Sustainability Com-municationsDelhaizeCatherine Alexandre joined the Delhaize family in 2000 starting as the first woman to join the Delhaize Belgium Executive Committee. She took up her current role as Delhaize Group Vice President, Internal and Sustainability Communication in 2008. Prior to joining Delhaize she held several communication related positions including corporate, product and financial communication. Throughout her career, she has worked in journalism through different media: newspaper, radio and television.

Mark ArisWestern European Marketing ManagerDiageoMark Aris is the Western European Marketing Manager responsible for John-nie Walker. Prior to his current role he held several Global, European and local marketing positions in multinational com-panies across Europe and was responsible for numerous brands both in the spirits industry (Smirnoff, Gordon’s, Jose Cuervo) but also in other categories such as Nivea, Carlsberg, Hansaplast etc.

Annabelle AtchisonSocial Media ManagerMicrosoftAnnabelle Atchison has a Bachelor’s degree in Mass Communication from Ludwig-Maximilians-University in Munich, making social media communications the academic focus of her studies. Since 2009 she has been working for the Microsoft Germany public relations team, where she established and is responsible for the social media strategy and structures within the department. In 2010 she took on the role of Social Media Manager for the entire German organisation. She is also a

member of various groups and committees such as the BITKOM work group for Social Media and the Social Media Excellence Circle and has contributed to a variety of publucations such as industry social media guidelines.

Lisa Boch-AndersenSenior Director CommunicationsMicrosoftLisa is Senior Director of Communications and is resposible for digital positioning of the company throughout the European Region. In her earlier role for Microsoft (which she joining in 2008) Lisa lead the European Citizenship Campaign for Microsoft Europe, underlining the con-tribution of ICT in solving key European societal challenges, such as healthcare, environment and education. She is the Chief Editor of www.microsoft.eu, and of the flagship magazine Futures.Prior to joining Microsoft, Lisa worked for ExxonMobil, where she held positions in Marketing, Communications, Media Relations and Public Affairs during her 10-year career. She was also responsible for ExxonMobil‘s policy and communications strategy for CSR & Corporate Citizenship in the European region. Lisa’s experi-ence in Brussels also extends to a former role within the European Commission Directorate-General Enterprise, working with Industrial Policy and Competitiveness for 3 years.

Philippe BorremansChief Social Media OfficerVan Marcke GroupPhilippe Borremans is Chief Social Media Officer at the Van Marcke Group. Prior to his current role he held several communications related positions at IBM, including Corporate Communications and Online Communications. Throughout his career, he has worked both in-house and in agency, specialising in crisis and online communications. He is an avid blogger at www.conversationblog.com, a guest lecturer at several universities and is cur-rently writing his first book about online monitoring and reputation management. Philippe is the Social Media Work Group Coordinator for the EACD. He lives in Bellingen, Belgium.

Jackie Brock-Doyle OBE2012 Olympics RepresentativeLOCOGJackie has worked in the communication and marketing field for over 25 years and is regarded as one of the world‘s leading communication strategists. She directed the communication strategy and imple-mentation for the world acclaimed London 2012 Olympic and Paralympic Games for seven years after leading the success-ful bid’s international and domestic PR and media campaign from 2003 to 2006. Jackie has lived and worked in the UK,

Australia and Singapore and has run cam-paigns across Europe, USA, Asia Pacific, Australasia, Africa and the Middle East.She has designed and directed marketing, communication, media and sponsorship programmes for some of the world‘s biggest brands and events, including Visa International, the Sydney 2000 Olympic Games, Cadbury, the 2002 Manchester Commonwealth Games, Coca Cola, Samsung, Mars and currently the London 2012 Olympic Games and Paralympic Games. She brings a depth of international experience having worked across a number of countries and for leading international businesses.

Aimée DubruleCommunication Director, TechnologyBacardi-Martini B.V.At Bacardi-Martini Aimée is responsible for leading communication programs for company-wide business transformation initiatives. Aimee began her career as the founder of an independent public relations practice specialized in fashion and culture, with clients including M.A.C Cosmetics, Harley-Davidson, the National Ballet of Canada and Mercedes Australian Fashion Week. She later worked in media produc-tion and corporate communications with MacLaren McCann (WorldGroup), Rogers Communications, and Comunicabilita, a Milan-based boutique firm that counsels luxury design clients on branding and in-ternational business development. Aimee holds a degree in Cultural Studies from McGill University and an MBA from SDA Bocconi. She has published two business cases with IMD business school and can be followed on Twitter @aimeedubrule.

Marie-Gabrielle CajolyCorporate Head of Communications & CSRAddax PetroleumMarie-Gabrielle Cajoly is Addax Petrole-um‘s Corporate Head of Communications & CSR. She joined the group in 2003. Her responsibilities include all aspects of external and internal communications, brand image and reputation management, media and public relations, and corporate social responsibility. She is also Director of the Sinopec-Addax Petroleum Founda-tion, which includes the implementation of extensive sustainable development programmes in Africa, the Middle East and China in partnership with NGOs. Prior to joining Addax Petroleum, Marie-Gabrielle worked as a PR consultant providing advisory counselling to companies of the chemical, pharmaceutical, defence, consumer goods and IT industries, and provided advisory counselling to companies engaged in social projects and partnerships with NGOs. She lectures in Reputation Management, Branding and Multicultural Management at Sinopec Management Institute in Beijing, China.

Régine Coqueran-GelinVP, Corporate Communications & CSRAlcatel-LucentRégine Coqueran-Gelin leads the corpo-rate communication and CSR functions at Alcatel-Lucent, overseeing media relations, employee communications, brand, advertising, and online activities, engaging stakeholders in the transforma-tion of the company. Prior to this role she has was the manager of corporate media

relations for Alcatel-Lucent, having joined the company in 1997 and holding various positions in the corporate press office, as well as in the financial corporate team as financial controller. She started her career as Financial Auditor with Deloitte & Touch.

Tracy CorriganEditor-in-ChiefWall Street Journal EuropeTracy Corrigan is a business journalist with 20 years‘ experience of reporting and financial commentary in both London and New York. She is editor of the Wall Street Journal Europe and former assistant editor of the Daily Telegraph. She has also worked at Dow Jones newswires and the Financial Times where she worked as a reporter, New York correspondent, Lex writer, editor of FT.com, news editor and ultimately head of Lex. After 18 years at the FT, she left to write a column for The Daily Telegraph for three years, before taking up the editorship of the Wall Street Journal Europe in January 2011.

Melissa FlemmingHead of Communication/Chief SpokespersonUNHCRAs Head of Communications and Chief Spokesperson for the United Nations High Commissioner for Refugees (UNHCR), Melissa Fleming leads all communica-tions efforts around the globe and serves as chief spokesperson. Operating in 120 countries, UNHCR provides shelter and help for over 30 million people who have fled wars and persecution. In her role, Melissa has introduced strategic com-munication planning designed to have more impact on the varied audiences, which include media, donors, govern-ments and refugees themselves. She also directs global advocacy campaigns with a strong emphasis on social media. She joined UNHCR from the International Atomic Energy Agency (IAEA), where she served for eight years as Spokesperson and Head of Public Information during the period the organisation made headlines for its inspection work in Iraq, Iran and North Korea and won the Nobel Peace Prize in 2005. Prior to IAEA, she headed the Press and Information team at the Organisation for Security and Co-operation in Europe and as a Public Affairs Specialist at Radio Free Europe/Radio Liberty.

Laurent FreixeCEO Nestlé EuropeBorn in Paris, France, Laurent Freixe joined Nestlé France in 1986 in marketing. Between 1986 and 1999, he held different positions with increasing responsibilities in the field of sales and marketing. In 1999, he became the Head of Nutrition Division of Nestlé France; in 2003 he was appointed CEO of Nestlé Hungary, and in 2007 he was appointed CEO of Nestlé Iberian Region. In November 2008, Laurent Iberian Region. In November 2008, Laurent joined the Nestlé Executive Board as Ex-ecutive Vice President with responsibility for Zone Europe, where he plays a decisive role in leading the Nestlé Nutrition Health & Wellness mission, and making Nestlé Europe a profitable growth Zone for the Group. Married with two children, he speaks French, English, Spanish and German.

This event will assemble communications experts and authors to share, network and learn with others from across the continent. These renowned international communication experts will highlight and illustrate the latest trends, tools and methodologies in use in today’s communica-tions industry. Participants will get a chance to meet face-to-face with other communications experts to discuss the latest topics affecting the industry.

Speakers


Pierre GoadGlobal Co-Head of CommunicationsHSBC BankPierre Goad has been working for HSBC Holdings plc since 2001. Having suc-cessively held the positions of Head of Media Relations, Asia-Pacific, Investment Banking and Markets (from 2001 to 2002) and Head of Public Affairs, Asia-Pacific, Investment Banking and Markets (from 2002 to 2003), in Hong Kong, he moved on to London in 2003 and became Global Head of Corporate Communications, Cor-porate, Investment Banking and Markets. Before working for HSBC, Pierre Goad was Director of Corporate Communications at Lucent Technologies Asia-Pacific Ltd. (from 2000 to 2001). From 1989 to 2000, he worked in several positions for Dow Jones & Co., for example as Economics Correspondent and as Page One Editor for the Asian Wall Street Journal in Hong Kong, as Economics Correspondent for the Far Eastern Economic Review, and as Montreal Bureau Chief of The Wall Street Journal. Previous journalistics experiences include work for the Montreal Daily News and the Canadian Broadcasting Corp. in Montreal.

Anthony Gooch Galvez Director Public Affairs & CommunicationsOECDAnthony Gooch is Director of Public Affairs & Communications at the Organisation for Economic Co-operation and Develop-ment (OECD). As coordinator of its 50th Anniversary, he pioneered the OECD Better Life Index (www.oecdbetterlifeindex.org) launched successfully in May 2011 and led efforts to overhaul the OECD’s brand and reputation. Since joining in 2008, he has played a key role in coordinating the OECD’s major international public campaigns in response to the ongoing global economic crisis and sensitive issues such as the fight against tax havens and international bribery, in the context of the emergence of the G20.

Karin Helmstaedt Moderator, Deutsche Welle TVKarin Helmstaedt is one of the hosts of euromaxx – Lifestyle Europe, Deutsche Welle-TV’s daily life and style magazine show. She began her career as a journal-ist, freelancing as a translator and pre-senter at sporting events. Karin reported extensively on doping in the former East Germany, and in 1997 co-produced the prize-winning documentary Staatsgeheim-nis Kinderdoping for German public televi-sion. Her subsequent work on the subject brought her to Berlin in 1998, where she continued freelance writing for newspa-pers and magazines, and contributed to a book. She also joined DW-TV as a News Translator and Speaker, and became a Presenter of Germany Today in 1999. Karin is a Canadian native with a German father and a Canadian mother, and represented Canada’s national swim team.

Frank HilgenfeldHead of Communications, SpokesmanEmmvee Photovoltaics GmbHFrank Hilgenfeld is responsible for the communication of a global manufacturer of photovoltaic modules. Before joining the company in 2010, he was in charge

of communication and media relation for a number of companies, Federal Ministries and associations in Germany, the United States, Nepal and Great Britain. Frank also worked as a journalist and still is lecturer of journalism and media economy. He is a trained PR consultant and has studied in Münster, Newcastle upon Tyne (BA) and London (MA). He cuurently lives in Berlin.

Hans KoelemanDirector of Corporate Communications, KPN Royal Dutch TelecomHans Koeleman has been the Director of Corporate Communications at KPN Royal Dutch Telecom since 2007. Prior to taking this position, he held various key positions in the communications field in differ-ent sectors, such as retail (Ahold, Albert Heijn) and financial services (Delta Lloyd NV). Hans has studied Dutch Language and Literature, holds an MA in Business Communication and Public Relations, an MBA and a Master’s in Corporate Com-munication. He has also been active as guest lecturer at various universities and education programs in communications. He is Regional Coordinator for the EACD in the Netherlands, member of the Board of Logeion, the Dutch Association of Commu-nication Professionals and member of the Board of Esprix, a leading award for Dutch Marketing Communication Campaigns.

Bernard KuitenHead of External RelationsWorld Trade OrganizationBernard Kuiten is Head of External Relations for the World Trade Organization since 2009. He oversees relations with business, civil society, parliamentarians and other international organizations. Previously at WTO, he was responsible for civil society relations and communication. Bernard has also worked as a trade negotiator for both the Netherlands and the EU. He holds a master degree in international economics from the Katholieke Universiteit Brabant, Tilburg. He lives and works in Switzerland since 1999.

Melissa LamsonFounderLamson Consulting LLCFor nearly two decades, Melissa has worked on projects in over 40 countries across a wide range of industries. Her expertise is in global diversity, intercultural management and developing global mindset. Melissa’s clients have included 3M, Cisco, Com-merzbank, L’Oreal, Lufthansa, and SAP. She has recently finished her third book, Why [Some] European Companies Fail in the US Market, And How Yours Can Succeed (Due out May 2013). Melissa has lived in Mexico, Spain, France, and Germany, and currently resides in Scottsdale, Ari-zona, USA. The Wall Street Journal called Melissa, „An award-winning consultant, with an award-winning personality!“

Marie Terese LetorneyFounder/Managing DirectorAsk Your VoiceMarie Terese Letorney, Founder/Managing Director of Ask your Voice, is an opera sing-er with over 20 years of experience singing on renowned European operatic and concert stages and obtained a masters in Manage-ment. With this unique combination, Marie developed her innovative method Ask your Voice for all languages which is creative, Voice for all languages which is creative,

effective and of high quality to assist the professional “to optimise their Voice” and “enhance their Persona” to their fullest capacity. Numerous seminars and master classes have been presented in various international corporations, institutions, universities and associations including the European Commission and European Parliament receiving positive and winning results.

Judith MagyarStrategic Communications DirectorSAPJudith Magyar is responsible for develop-ing and implementing communications programs to support leadership develop-ment at SAP. Previously, she managed integrated communications for various SAP leaders including executive board members and regional presidents. An American based at the company’s head-quarters in Walldorf, Germany, Judith grew up in Brazil and frequently visits family in Budapest. Judith blogs on a variety of top-ics such as connected cars, smart cities, and strategic communications.

Andre ManningVice President & Global Head of External CommunicationsPhilipsAndre Manning is an experienced com-munications leader who has held various international communications leadership positions within Philips, for which he has been based in Prague, New York, Andover and Amsterdam. He is currently Vice President and Global Head of Corporate Communications at Royal Philips Electron-ics.

Ian McNairnDirector Innovation and Social CollaborationIBMIan McNairn is the Program Director Innovation & Social Collaboration in WW Business Integration in the IBM CIO‘s Office. He is a catalyst between innovators and implementers, facilitating the flow of ideas, best practices, standards and lead-ership and is an evangelist in the social software, collaboration and knowledge management arenas, regularly chairing and presenting at conferences around the world. Ian has lectured on knowledge management, innovation, collaboration and social computing at the Universities of Cambridge, Birmingham, Sheffield, Sur-rey, Glasgow, Warwick, Westminster, the Chalmers University, Sweden and the IMD Business School, Lausanne

Stacey MintonPublic Relations DirectorCelgene InternationalStacey Minton heads communications and public relations for Celgene in Europe, based in Boudry, Switzerland. Celgene is a biopharmaceutical company with a focus on meeting the needs of people living with rare diseases. Prior to her current role, she held communications roles at Merck Se-rono, including leading global employee communications and management com-munications for the 13-member executive board. Stacey has spent the majority of her communications career in healthcare and has worked in nearly every facet of communications, on both the agency side and in-house.

Thierry NicoletSenior Vice President Press RelationsSchneider Electric FranceWith 20 years of PR experience, Thierry Nicolet leads press relations activities in over 45 countries by setting up and analys-ing key performance indicators, engineering global robust processes and by providing guidelines, assistance and needed coaching. Career paths have lead him to European marcom, product management and PR worldwide.

Margaret O’DonnellHead of DigitalBritish Red CrossMargaret O’Donnell is Head of Digital at the British Red Cross in London charged with implementing the vision of being “digital by default, user-centred by design”. She started her career in the technology sector working for Psion, the UK handheld computer manu-facturer, making her leap into the non-profit sector just before the dot.com bubble burst. Margaret is intrigued by online user behav-iour and what that reveals about people’s motivations and beliefs. We may know what their user journey looks like, but do we understand why and how we can turn online interactions in to real-life transactions?

Marc PfitzerManaging DirectorFSGMarc builds on 20 years of experience as advisor to executives in the private and so-cial sector to help surface new insights and collaborative efforts against our global chal-lenges. Marc has overseen over 70 projects for FSG touching on strategy, programme and organisational design, issue research and evaluation. Marc leads FSG’s corporate Creating Shared Value practice and has led all of the firm’s work in Europe to date. He has presented at dozens of conferences and written on numerous subjects spanning corporate social investment, agricultural development, performance measurement in the social arena, and the mechanics of collaboration. Marc heads FSG’s Geneva office, and engages directly with many of the office’s projects and field trips. Prior to FSG, Marc served as Principal at The Boston Con-sulting Group (BCG) based in Zürich. Prior to BCG and during his studies, he worked at the World Economic Forum.

Mireille Van PollaertManager Vlaamse InfolijnFlemish InfolineMireille Van Pollaert has been professionally involved with integrated information since 1980. She began her career at the Council of Europe, where she took part in the design and development of a European database for scientific sports research. After that, she started working for the Flemish Government, notably at Bloso, the Flemish sport agency, where she, among other things, founded the Flemish High Performance Sports Agency and the Ombudsman for Elite Sports Unit. Almost 10 years later, she joined the Flemish Ombudsman Service. Analysis of complaints filed with the Ombudsman indicated that people needed one single point of contact for government information. When the Flemish government decided to establish such a point of contact, she was put in charge. It was the starting point of the Vlaamse Infolijn (Flemish Infoline), which for the past 14 years has been the first contact


Speakers

point for citizens and businesses searching for government information

Andrea PoloCommunication DirectorImmobiliare.itAndrea Polo is the Communication Director for Immobiliare.it, where he is the head of all aspects of communication at both Immobiliare.it and Facile.it. He began his career in communications at Gruppo Edi-toriale Giunti in Florence, before moving in 1999 to lead the marketing of Gruppo Edi-toriale Giunti in Milan. In 2000 he joined eBay Italy where he was responsible for communications and marketing in different categories. By the end of 2003 he was directing the group’s external communica-tions. The campaigns created and executed by Andrea received several awards includ-ing the European Best Event Award and five European Excellence Awards.

Miriam RoemersDirector of Communications and Public Relations, European Association of Public BanksSince January 2012 Miriam Roemers has been Director of Communications and Public Relations at the European As-sociation of Public Banks (EAPB). Before that, she was Public Relations Manager (May 2002-December 2011) at the same association. She holds a Master of Arts in Germanic Philology, a post-graduate qualification in Educational Sciences and completed a business administration programme. She started her career in the commercial department of a Japanese multinational, moved on to an American e-commerce company and was also language lecturer at the Chamber of Com-merce, VIZO and the University of Antwerp (ICTL). She is a member, amongst others, of the Brussels Chamber of Commerce, the Corporate Communications Community (formerly Belgian Public Relations Centre), of Rotary International and is senator of Junior Chamber International. She also is the Head of the Working Group Finance and Insurance of the European Association of Communication Directors (EACD).

Xavier RousselMarketing & Communication DirectorDole Fresh Fruit EuropeXavier Roussel is Marketing and Communi-cation Director at Dole Fresh Fruit Europe in Hamburg since 2010. He has 20 years of experience in the fruit industry and worked for the last 15 years at Dole Fresh Fruit Europe, the European division of Dole Food Company in various marketing and general management positions in Spain, France and Belgium.

Christoph RustManager, European Product PRHonda Motor Europe LtdChristoph Rust is an engineer by educa-tion, who started his professional career in the automotive supplier industry. He has been with Honda for 16 years of which eight have been in the current position. He transformed the traditional PR approach of Honda on a European level into an integrated approach including a focus on lifestyle media and social media.

Caroline SaprielManaging Director of CS&A Interna-tional Risk and Crisis Management

Caroline Sapriel is the founder and manag-ing director of CS&A, a specialist risk, crisis and business continuity management consulting firm with global operations. For over 20 years, Caroline has been directly involved in helping organizations anticipate, detect, prevent and mitigate crises across industry sectors internationally. She is a regular speaker at international conferences and is regularly published in books and professional journals on the subject of risk and crisis management. Caroline Sapriel is recognized as a leader in her profession and acknowledged for her ability to provide customized, results-driven counsel at the highest level.

Ulf SantjerDirector Corporate CommunicationsPumaUlf Santjer has been Director of Corporate Communications at Sportlifestyle company PUMA SE since 2011. Prior to his current role, he held several communications related positions at PUMA, such as Public Relations Manager and Deputy Head of Marketing at PUMA Germany. Before joining PUMA, he worked as a journalist and has been continuously engaged as visiting lecturer in the field of Corporate Communications and Sports Management at the Universities of Heidelberg and Leipzig.

Thomas Schultz-JagowSenior Director od Campaigns and Com-municationsAmnesty InternationalThomas Schultz-Jagow leads on an inte-grated strategy for the movement’s global campaigns and communications includ-ing responsibilities for editorial, media and digital communications. Thomas is a key spokesperson on campaigns and the Amnesty International movement.He previously worked at Oxfam GB, where he held the roles of Director of Campaigns and Director of Communications. Prior to Oxfam, Thomas was Director of Communications at the International Secretariat of WWF (World Wildlife Fund) and held senior campaigns and communications roles at WWF Germany, Greenpeace International and Greenpeace Germany. He holds degrees in Political Sci-ence and History.

Susan SheehanSenior Vice President of CommunicationsNokiaSusan Johannsen Sheehan is Senior Vice President of Communications for Nokia where she is responsible for leading the company’s overall communications efforts. Prior to joining Nokia, Susan worked for a number of years in public relations agencies in the United States, and started her career as a journalist for a daily newspaper. Susan enjoys running marathons and running after her two children.

Gunhild A. StordalenCEO & FounderGreeNudgeGunhild A. Stordalen is the CEO and Founder of the environmental organisation GreeN-udge. Gunhild also serves on the board of the European Climate Foundation, is a board member for the Zero Emission Resource Organization, and is a major driving force behind the Zero Emission Conference, which is Scandinavia’s largest climate conference. Recently, at the ReSource 2012 Conference

at Oxford University, Gunhild, in coopera-tion with Smiths Schools of Enterprises and the Environment and The Rotschild Foundation, gathered 250 of the world’s most powerful businessmen, govern-ment officials and scientists, including Bill Clinton and Sir David Attenborough. Listed on Kapital’s 100 most powerful Norwegian women, Gunhild was among the guests to Al Gore’s Climate Reality Expedition to the Antarctica last winter. Recently, Gunhild was invited to sit on the Norwegian Environment Minister’s advi-sory council on sustainable urbanization and city planning.

Aurelie ValtatOnline Communications ManagerCouncil of the European UnionAurelie Valtat drives the digital communi-cation strategy of the Council of the Euro-pean Union. She is also President of the Belgian chapter of IABC, the International Association of Business Communicators. Before joining the European institutions, she was the online communications man-ager at EUROCONTROL, the European air traffic management agency. She also has previous experience in lobbying, cultural heritage management (at UNESCO’s World Heritage Centre), internal and external communications, and as a freelance journalist.

Dejan VercicProfessorUniversity of LjubljanaDejan Verčič (Ph.D. London School of Economics, 2000) is Professor at the University of Ljubljana. His most recent books are Culture and Public Relations (2012) and The Global Public Relations Handbook (2009). In 2001 he was awarded the Alan Campbell-John-son Medal for outstanding service to international public relations by the UK Char tered Institute of Public Relations (of which he is a Fellow). Prof. Verčič served, inter alia, as the chairman of the Research Committee of the IABC Research Foundation and as the Presi-dent of the European Public Relations Education and Research Association (EUPRERA).

Dr Piet VerheuvenSenior Lecturer & ResearcherASCoRDr Piet Verhoeven is a senior lecturer and a researcher at the Amsterdam School of Communication Research (ASCoR) at the depar tment of Com-munication Science of the University of Amsterdam. His research involves top-ics such as corporations in the media, the framing of issues in the media and the consequences for knowledge levels of individuals and society. Verhoeven star ted his career as a Scientific Re-searcher following several positions in corporate communications, including a role in which he coordinated the strate-gic rebranding of Amsterdam Schiphol airpor t into an international brand.

Anne VillemoesHead of CommunicationsDanish CrownAnne Villemoes has spent the last years changing the reputation of one the largest companies in Denmark. Prior to that she has worked as special advisor for the Minister for Food, Ag-

riculture and Fisheries and as Head of Press for the Danish Consumer Council. She has a background as a journalist in TV and for the largest national newspa-per in Denmark.

Inge WallageCommunications Director, Greenpeace InternationalInge Wallage has been Communications Director for Greenpeace International since March 2009, and is responsible for campaigning and organisational com-munications. Her 20-year professional experience includes international organi-sational communications, strategic media relations, crisis/issues management, PR events, speakers’ management, internal communications and brand management. Inge worked for Motorola, Plilips Electron-ics, P&O Nedlloyd and Statoil and led the Dutch branch of Burson-Marsteller: Inge thrives on contributing to change through communications, loves connecting with people and always has a novel with her.

Tom WatsonProfessor of Public RelationsBournemouth UniversityTom Watson is Professor of Public Rela-tions in The Media School at Bournemouth University, UK. Before entering academic life, Tom’s career covered journalism and public relations in Australia, the UK and internationally. He ran a successful public relations consultancy in England for 18 years and was chairman of the UK’s Public Relations Consultants Association (PRCA) from 2000 to 2002. Tom is a Fellow of the Chartered Institute of Public Relations and Founding Fellow of the PRCA. He also researches and writes on the history of public relations and established the International History of Public Relations Conference in 2010. With Paul Noble, he wrote Evaluating Public Relations which was published in 2005 by Kogan Page and has been translated into Russian, Korean and Japanese. A revised third edition will be published later this year.

Ansgar ZerfaßProfessor of Communication Manage-mentUniversität LeipzigProf Dr Ansgar Zerfass is Professor of Communication Management at the Uni-versity of Leipzig, Germany, and Professor in Communication and Leadership at BI Norwegian Business School, Oslo, Nor-way. He is author and editor of 30 books and numerous articles on corporate com-munication and holds a university degree and doctorate in business administration and a postdoctoral lecture qualification in communication science. Before joining academia, he worked for more than ten years in management positions at various companies and institutions. Zerfass is also executive director of EUPRERA, the European Public Relations Education and Research Association, and lead researcher for the European Communication Monitor.


Partners

The European Communication Summit 2013 is hosted by the European Association of Communication Directors (EACD) and Communication Director Magazine. The hosts gratefully thank the following partners for their support:

APCO Worldwide47 Rue Montoyer5th Floor1000 BrusselsBelgiumTel: +32 2 645 9811Fax: +32 2 645 9812www.apcoworldwide.comwww.apcoworldwide.com

Freestyle InteractiveHarwoods HouseBanbury RoadAshorne Warwickshire CV35 0AAUnited KingdomTel: +44 1926 652832Fax: +44 7973 746033 www.freestyleinteractive.frwww.freestyleinteractive.fr

RiiR (Risk2Reputation)Workshop 4, Royal Victoria Patriotic Building, John Archer Way London, SW18 3SX United KingdomTel: +44 (0) 208 877 3314Fax: +44 (0) 208 877 2702 www.risk2reputation.com www.risk2reputation.com

Edelman105 Victoria StreetBressenden PlaceSW1E 6QT LondonUnited KingdomTel: +44 (0) 203 047 2000Fax: +44 (0) 203 047 2507 www.edelman.com

GraylingPortland HouseBressenden PlaceSW1E 5BH LondonUnited KingdomTel: +44 (0) 207 932 1850Fax: +44 (0) 207 932 1899 www.grayling.comwww.grayling.com

Kantar Media60 avenue du Général de GaullePuteaux, 92046 – Paris La Défense, FranceTel: +33 (0) 147 671 700Fax: +33 (0) 147 671 833www.kantarmedia.com

Ipsos MORI79 – 81 Borough RoadLondon, SE1 1FYUnited KingdomTel: +44 (0) 20 7347 3000www.ipsos-mori.com/reputationwww.ipsos-mori.com/reputation

VIM GroupOlympisch Stadion 61076 DE, AmsterdamNetherlands Tel: +31 (0) 20471 1635Fax: +31 (0) 54153 0307 www.vim-group.comwww.vim-group.com

Quadriga Universityof Applied SciencesWerderscher Markt 1310117 BerlinGermanyTel: +49 (0) 30 4472 9400Fax: +49 (0) 30 4472 9300 www.quadriga.euwww.quadriga.eu

USI Università della Svizzera italianaCommunication Management l Executive EducationVia Giuseppe Buffi 13CH-6900 LuganoSwitzerlands Tel: +41 58 666 46 02Fax: +41 58 666 47 39 www.cm-exed.usi.ch

Meta Communication InternationalSolmsstrase 460486 Frankfurt/MainGermanyTel: +49 (0) 69 7430 39-0Fax: +49 (0) 69 2332 76 www.metacommunication.com

Radley Yeldar24 Charlotte Road,London, EC2A 3PBUnited Kingdom Tel: +44 (0)20 7033 0700Fax: +44 (0)20 7033 0800 www.ry.comwww.ry.com


The SQUARE is located in the vibrant Mont des Arts cultural quarter in the heart of Brussels. The venue opened in September 2009, SQUARE is an inspiring venue for the 2013 Summit:

The SQUARErue Mont des ArtsB-1000 Brussels, Belgium

SQUARE

Contact

European Communication Summit

37, Square de Meeûs • B-1000 BrusselsTel +32 (0)2 219 22 90 • Fax +32 (0)2 219 22 92

[email protected] www.communication-summit.eu

Located nearby to the European Head-quarteres, Brussels’ Albert Hall will be the venue for our European Communication Award 2013, as well as our Gala celebrati-on into the night afterwards.

Albert Hall ComplexChausée de Wavre 649-651B-1040 Brussels, Belgium

ALBERT HALL

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Services

Discounted prices

Members of the European Association of

Communication Directors (EACD) and individuals

applying for EACD membership at the time of the

registration receive a discount on the registration

fee. The participant’s individual membership will

be verified with the EACD. All discounted prices

are valid only if the amount invoiced is received

within the time stated on the invoice.

Filming and photography

Please be aware that some of the sessions and

events during the conference will be filmed and

photographed. Participants who do not wish

to be filmed or photographed should warn the

organisation in advance. Films and photographs

will be available at www.communication-summit.

eu, and a link will be sent to all participants.

Participants can request the removal of a picture

or video segment in which they are portrayed at

any given time.

Cancellation

If a previous booking is cancelled and no re-

placement participant can be found, the following

cancellation charges will be incurred:

* Cancellation 31 days or more before the event

takes place: no charge

* Cancellation between 14 days and 31 days

before the event takes place: 50% of total price

* Cancellation less than 14 days before the event

takes place: 100% of total price

* Cancellations have to be made in a written form.

Cancellation and programme changes

The hosts reserve the right to cancel or to

reschedule the location or time, or to arrange a

substitute speaker, if this is absolutely necessary

due to an unforeseen problem with the speaker,

or other unforeseen reasons which are out of

the control of the the organisers. In these cases,

the hosts are not required to compensate travel

or accommodation costs, loss of working time,

or other damages, and in other cases only when

there is gross negligence. If relocation is not

reasonably possible for the participant, then (s)he

is entitled to cancel the booking immediately and

free of charge.

Place of jurisdiction: Berlin, Germany.

Organisation: Helios Media GmbH

Terms & Conditions

Contact

Vanessa EggertEACDCoordinator

Dennis SchultzParticipant Management

Norman WittigPartnerManagement

Locations

Sebastian LangProgramme Coordinator

R E G I S T E R N O W ! COMMUNICATIONE U R O P E A N

S U M M I TS U M M I T

T H E I N T E R N A T I O N A L C O N F E R E N C E F O R C O R P O R A T E C O M M U N I C A T I O N A N D P U B L I C R E L A T I O N S

Fax +32 (0)2 219 22 92

EUROPEAN COMMUNICATION SUMMITSQUARE DE MEEÛS 37 | B -1000 BRUSSELS | TEL +32 (0)2 219 22 90 | FAX +32 (0)2 219 22 92 | [email protected]


I work as a Communication Director, Communication/PR Manager or Spokesperson for a company, association or NGO, or in the fi eld of politics. I am not a member of the European Association of Communication Directors and do not wish to apply for membership this time. Conference fee: 1,920 Euro*

I work as a Communication Director, Communication/PR Manager or Spokesperson for a company, association or NGO, or in the fi eld of politics. I would like to become a full member of the European Association of Communication Directors (membership fee 140 Euro** per year) and hereby offi cially apply for full membership. Conference fee: 960 Euro*

I am a full member of the European Association of Communication Directors. Conference fee: 960 Euro*

I will not be able to attend the European Communication Summit 2013.

I will not be able to attend the European Communication Summit 2013 but I would like to become a full member of the European Association of Communication Directors (annual membership fee: 140 Euro**) and hereby offi cially apply for membership.

I would like to attend the European Communication Summit on June 27th and June 28th, 2013 in Brussels.

D AT E

PLEASE F ILL IN:* **

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* Included in the participant’s fee is access to all parts of the conference Programmee as well as to the evening reception “European Communication Award”. Prices do not include VAT.** excl. VAT; please see conditions of membership on www.eacd-online.eu; please note that the annual membership fee of 140 Euro is not included in the conference fee of 920 Euro.*** All fi elds are mandatory

T H E E U R O P E A N C O M M U N I C A T I O N S U M M I T 2 0 1 3 I S H O S T E D B Y

COMMUNICATION DIRECTORM a g a z i n e f o r C o r p o r a t e C o m m u n i c a t i o n s a n d P u b l i c R e l a t i o n s


Andrea PoloImmobiliare.it

Xavier RousselDole Fresh Fruit Europe

Aurelie ValtatCouncil of the European Union

Anne VillemoesDanish Crown

Thomas Schultz-JagowAmnesty International

Gunhild A. StordalenGreeNudge

Dr. Piet VerhoevenASCoR

Ulf SantjerPuma

Mireille Van PollaertFlemish Infoline

Susan SheehanNokia

Dejan VercicUniversity of Ljubljana

Christoph RustHonda Motor Europe Ltd

Ansgar ZerfaßUniversität Leipzig


Frank HilgenfeldEmmvee Photovoltaics

communication summit

Documents

corporate communication

communication landscape

peer sessions

interactive session

mastering value

shared value

question of value

additional value