Barb Kiker – Virginia State ChairmanCherie LeJuene – Northern District Chairman

COMMUNICATIONS AND

PUBLICITY

COMMUNICATION OBJECTIVES

• Getting the word out about our charitable projects

COMMUNICATION OBJECTIVES

• Getting the word out about our charitable projects

• Getting the word out to prospective members

COMMUNICATION OBJECTIVES

• Getting the word out about our charitable projects• Getting the word out to

prospective members• Renewing enthusiasm

for GFWC in our club members

CURRENT CHALLENGES

• Decline in Membership• Leadership Challenges• Lack of attendance at GFWC District,

State, and International Meetings • Clubs De-federating • Clubs Folding

• A Business Perspective• Lose the Emotions

MARKETING

MARKETING• our organization

MARKETING• our organization• our clubs

MARKETING

How something is perceived

Reality or TruthVS

Perception

TRAYVON MARTIN

GEORGE ZIMMERMAN

HISTORY OF THE PRODUCT• How and why did GFWC begin?

What need did it fulfill?• How did it grow?

Did it change?• Where are we now?

What challenges do we face?• Is this a viable product?

SOCIAL HISTORY

• Experiences of ordinary people• How they perceived life

What was happening in the United States

when GFWC began?

THE GRANDPARENTS LIVED THROUGH THE CIVIL WAR

The United States was no longer seen as a dissolvable confederation

of sovereign states,

It was one nation

THE INDUSTRIAL REVOLUTION

In Full SwingThe Technical Revolution

May 10, 1869 Promontory, Utah - The Golden Spike

• 1864 The Great Eastern connected Great Britain with North America with 2,000 miles of telegraphic cable laid across the Atlantic Ocean!

The Waldorf–Astoria

1897

Demolished 1929

(Replaced by the

Empire State

Building)

The period from 1870 to 1890 saw the greatest increase in economic growth in such a short period as ever in previous history.

Living standards improved significantly for manyUrbanization – a move from the farmsClass mobility

Remember – no income tax!

Unemployed - PovertyWorking Class

Rising Upper Middle ClassUpper Class

Immigration changed the United States of America

forever:

• 1880 - 50 million in population• 1900 - 76 million in population • End of WWI - 100 million in population

WOMEN• Considered Property• Could Not Vote • Could Not Own Property• Upper Middle Class to Upper Class –

educated, not proper to be employed, leisure time, discretionary money (husband’s)

THE PROGRESSIVE MOVEMENT

• A Grass Roots Movement• Reform Local Government• Public Education• Medicine

JANE ADAMS AND HULL HOUSE

If women were to be responsible for cleaning up

their communities – they needed the vote.

1916

It’s important to note that not all women were comfortable moving in this modern era.

Many felt like they had one foot on land

and one foot in a boat!

1936

PUBLICITY TOOLS

• The USA is a World Power• The War ended the Great Depression• Higher Education – GI Bill• Employment Opportunities• Moving to Suburbia• Having Families (Baby Boomers)

DIGITAL REVOLUTION

Personal Computers –

• 1995 10% households in USA• 2007 90% households in USA

Our computers are obsolete in just two years

Many of us are feeling like we have

one foot on land and

one foot in a boat!

A SOCIOLOGICAL SHIFT HAS TAKEN PLACE IN AMERICAN SOCIETY

TODAY.

It’s called Cocooning.

• Answering Machines• Caller ID• Gated Communities• Do Not Call List (50 million)

WE ARE STILL PASSIONATE ABOUT ISSUES - BUT

We are saying“stop marketing to me,

and leave me alone”

Information is non-stop

CURRENT CHALLENGES

• Decline in Membership• Leadership Challenges• Lack of attendance at GFWC District,

State, and International Meetings • Clubs De-federating • Clubs Folding

Is GFWC a viable product for the future?

If you stick your head in the sand, one thing for sure,

you’ll get your ass kicked!