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Communications. Broad brush strokes and objectives
Communications, Within and Without
u What are IPT-UK’s organisational objectives?
u How can we make these visible externally?
u How can we apply them internally?
1.Allow those interested in IPT to learn more and to find centres, courses and events around the UK u External objective. u But also promoting:
u Image and brand
u 1.Identify best audiences
u 2.Identify most relevant platforms
Channels of communication
u Media: Local. National. Print. Web. Social etc.
u Marketing: Brand. Website. Advertising. Brochures and print…
u Events: Conferences. Training etc…
u Who’s it for?
u Advances with members area.
u Inward looking.
u Is it service user friendly?
u Add on Google?
u Professional redesign
u Biog and photos of therapists?
Present IPT practitioners and researchers with a central area for the exchange of contacts, meeting days and other relevant information. u What do members want?
u Is it working?
u London network. How to support internal involvement…
u Sharing of regional approaches
u Modality specific sections. IPT-A/ FB-IPT etc
u IPT-A inspired YP involvement
Let’s keep things IPT
u Communications…a team approach.
u IPT-UK Admin
u Yvonne (Deputy Chair)
u Regional representatives
u Anyone else (papers etc)
Communications- 6 month objectives
u 1. To identify and recruit a communications working party by July 2017.
u 2. To survey members’ thoughts on website via poll by Oct 2017. To liaise with IPT-UK administrator to achieve this. Possibly leading to YP led/ professional upgrade.
u 3. To ensure Twitter access for communications working party by Oct 2017. To Tweet at a rate of at least once per week.