Ways to improve uptake and outcomes through communication

Core elements of Communications/engagement

Making CRP information and resources open and accessible

Communicating and engaging policy dialogue to scale up results

Communicating and engaging for effective partnerships

Learning and sharing to improve collaboration among scientists

within and across CRPs

Communicating about the programme, its science and results

Communicating and engaging to scale out practices and knowledge

Communicating for Development

outcomes

Communicating About the program

Using a range of channels to reach audiences

See

Hear

Behaviour change

Do

Social Media, Website, reports, briefing notes

Workshops, face to face, radio, Tv, etc

Field work, study tours

1. Improve messaging and targeting

The Detail

The Big Picture

The Hook

Inve

stig

ate

furth

er

Inve

stig

ate

furth

er Messages Elevator pitches Engagement Social media

Syntheses SoKs Infographics Atlases Dialogues

Formal articles Technical solutions

Hig

hly

spec

ialis

edLo

w c

ompl

exity

Hig

h co

mpl

exity

Low

sp

ecia

lisat

ion

WLE Multiple scales and levels: contextualized

Project National/Landscape

Regional

GlobalGlobal knowledge

leader and advance sustainability

Influencing investments and policies

Reaching Next users

Program level

WLE website

Communicate about the science and new relations

Each project supposed to have 1-2 web stories coming out

Can use different channels• Story about the

science emerging or relations

• Discussion/Thrive blog pieces

• Podcast: notes from the field

Use of Film – Beels of Bangladesh

• Challenges to improving Equity in the Gash Die: 179 views

• Putting a price on wetlands: 220 views

Update Focal region page/project pages

396 views this year

Solutions portal

Sustaining SWC measures solution

1,227 page views – 6th most viewed page this year!

Focal Region Level Sharing regular email

updates Working with the media Engaging partners and

stakeholders Documenting partnerships Linking across projects –

facilitating sharing (of tools etc)

Synthesis

Project Level

Engagement - w stakeholders, in processes - for uptake

Materials and products

Dissemination and sharing

Publications/briefs/materials

Products for next users

Social Media & Websites Media

Guidelines/manuals Tools

Social media

- Has potential, especially if targeted via tagging and hashtags

- Our invitation reached about 2,500 people since last night

Engagement

1. Innovation Platforms• Recognized as convenor between

research and Ministry of Agriculture based on CPWF NBDC

2. Round Tables

3. Government working groups/departments4. Mobile workshops5. Linkages to donors/initiatives6. Innovative facilitation techniques

Sharing Project materials CGIAR is moving to an

open access policy which has implication for:• Ensuring all

publications, reports are accessible

• Use of Open Access Journals

Collection of report, publications and outputs for wider use

Sharing data via relevant channels and platforms

Acknowledging Funders Paramount importance in

uncertain funding environment

“This work is carried out with support from CGIAR Fund Donors”

Attribute to WLE by including WLE logo

Acknowledge bilateral and W3 funders, too.

WLE Synthesis KMC team will support

development of• Knowledge briefs• Policy briefs• Synthesis briefs/State of

Knowledge papers• Blog months/Podcasts• Outcomes stories • Toolkits and manuals to support

uptake & capacity development

Questions Who are the three main target groups/clients/next users for your

projects and what are the main two communication products you will produce in the next 6 months?

What are 3-5 engagement or policy processes you will involve yourselves with (workshops, national/regional/local policy processes)? Be specific re. whom, when, how.

What support would you like from focal region or program team?