communications on post media and data centrice era bob wollheim
TRANSCRIPT
PowerPoint Presentation
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|BOB|
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|BOB|WHO AM I?|HEAD OF DIGITAL GRUPO ABC|
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|BOB|WHO AM I?|HEAD OF DIGITAL GRUPO ABC||HEAD OF CHANGE GRUPO ABC|
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|BOB|WHO AM I?|HEAD OF DIGITAL GRUPO ABC||HEAD OF CHANGE GRUPO ABC||HEAD OF DISRUPTION GRUPO ABC|
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|BOB|WHO AM I?|HEAD OF DIGITAL GRUPO ABC||HEAD OF CHANGE GRUPO ABC||HEAD OF DISRUPTION GRUPO ABC||HEAD OF TRANSFORMATION GRUPO ABC|
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|BOB|WHO AM I?|HEAD OF DIGITAL GRUPO ABC||HEAD OF CHANGE GRUPO ABC||HEAD OF DISRUPTION GRUPO ABC||HEAD OF TRANSFORMATION GRUPO ABC||CURATOR GRUPO ABC|
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|BOB|WHO AM I?|HEAD OF DIGITAL GRUPO ABC||HEAD OF CHANGE GRUPO ABC||HEAD OF DISRUPTION GRUPO ABC||HEAD OF TRANSFORMATION GRUPO ABC||CURATOR GRUPO ABC||DEAN GRUPO ABC|
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|BOB|WHO AM I?|FOUNDER OF YOUPIX|
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|BOB|
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|BOB|WHO AM I?|FOUNDER OF MUCH MORE DIGITAL|
Much Mores mission is to help digitally mature organizations to map and unlock digital dollars.|BOB|
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|WHAT ARE WE HERE FOR?||In a post media and data centric world, how to reimagine comm companies||FACTS, LEARNINGS, DOS AND DONTS|
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|COMM WORLD|
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|MOMENT|ExO
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|MOMENT|EVERYTHING THAT CAN BE DIGITIZED, WILL BE
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|MOMENT|EVERYTHING THAT CAN BE DIGITIZED, WILL BEDATALIZED
|BUT|
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|MOMENT|
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|MOMENT|BIG DATA CAN BECOME A BIG MESS
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|MOMENT|TOO MUCH DATACAN MEAN NO DATA
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|MOMENT|SMALL DATA SOMETIMESIS THE SMART DECISION
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|MOMENT|AND ITS NOT ABOUT DATA,ITS ABOUT WHAT WE DO WITH IT!
|HOW CHANGE?|
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|HOW CHANGE?|WHICH ARE THE WAYS I SEE THIS WORKING?|A F... VISIONARY LEADER|ON THE SIDE|HACK THE SYSTEM|
| A F... VISIONARY LEADER|
|JOBS|B MAU|GATES|ZUCKERBERG|WELCH|PAGE|LEMANN|https://www.youtube.com/watch?v=SswMzUWOiJg
|ON THE SIDE|
|GM LYFT|VERIZON YAHOO|ATT TIME|FORD|APPLE|
https://www.youtube.com/watch?v=LKDu162tzZc
|HACK THE SYSTEM|
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|HACK THE SYSTEM|WHAT IS NECESSARY?|MINDSET CHANGE|CRAZY PEOPLE|HACKER SPIRIT|
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|7 HACKS|TO HACK THE COMM INDUSTRY
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|HACKS|DONT REVEAL THE STRATEGY/OBJECTIVES/PLANBE A TRANSLATOR, NOT A DISRUPTOR
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|HACKS|2. BE A MAKER, AND EXPLAIN IT IN A SIMPLISTIC WAY
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|HACKS|3. HAVE A FEW GODFATHERS (TRUSTABLE & QUIET)
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|HACKS|4. MAKE YOUR MISSION BECOME A CAUSE & HAVE ALLIESNEVER ACT AS A FATALIST OR CATASTROPHIST
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|HACKS|5. TAKE PEOPLE ON THEIR OWN JOURNEY (NOT YOURS), BE THE EXAMPLE AND CREATE EXPERIENCES
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|HACKS|6. BE THE COMPASS INSTEAD OF THE DRIVER
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|HACKS|AND MOST IMPORTANT OF IT ALL
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|HACKS|7. HACK YOURSELF!
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|WHAT HAVE WE DONE?|
|HACKS|
|ON THE SIDE|
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|HACKS|ANNALECTRESOLUTIONMEDIAACCUEN?
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|HACKS|ANNALECTRESOLUTIONMEDIAACCUENP&GAT&TMCDONALDS
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|HACKS|ANNALECTRESOLUTIONMEDIAACCUENHEARTS&SCIENCEUNLIMITEDAGNCIAAGENCONSULTECHRIAVECULOPLATAFORMAANUNCIANTEGROWTH HACKER
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|HACKS|ANNALECTRESOLUTIONMEDIAACCUENHEARTS&SCIENCEUNLIMITED
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|IT IS POSSIBLE|BUT ONE HAS TO HACK IT!
|THANK YOU||[email protected]|