“Paulina and her communication plan were the nucleus of our achievement.

Paulina possesses a commitment to do what it takes to be the best!”

Executive Director, Minacs

Paulina Callaghan, ABC2010 Communications Portfolio

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Purpose

• The purpose of this portfolio is to complement my resume; providing a visual snapshot of my

communications experience as well as showcasing some of my professional accomplishments.

In addition, I am highlighting some of the recommendations that I have received from senior

management, peers, and partners.

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About Paulina• Accredited business communicator (ABC)

• Over a decade of dedicated communications and leadership

expertise in private and public sector environments managing

internal and external communications

• Communications consultant (senior writer/editor)

• IABC/Toronto’s volunteer director, professional standards

• Strong supporter of the World Wildlife Fund (Community Panda)

• Comprehensive and professional experience in the areas of:

– Leadership (people and project manager/mentor)

– Employee relations and engagement

– Crisis and strategic communication planning

– Social media/networking

– Marketing communications and brand development

– Media and government relations

– Corporate communications

– Community relations and philanthropy

– Graphic design

Proud recipient of the 2008 corporate

award in the category of “mastery”

(voted by peers).

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Leadership• IABC-Toronto chapter:

– Mentor to junior communicator (mentee)

– Accreditation exam proctor and coach

– Awards judge (Ovation awards and Gold Quill)

• Throughout my tenure as a manager, the following positions

reported directly or indirectly to me:

– writer/editor, marketing communications manager, graphic

designer, recruitment marketing manager, corporate

communications specialist, corporate communications

coordinator, and 30-plus brand champions

• Served as the senior point of escalation for internal customers

during times of calm, change, or crisis

• Led and presented internal/external communication

updates/metrics and plans to executive leadership team

• Actively participated in and chaired various committees and

special project teams:

• fundraising; employee engagement; organizational health

study; site communications audit; and health and safety.

• Recognized and respected team and project leader

“I feel very lucky to have

been paired with Paulina in

the IABC Mentor program.

She is energetic,

encouraging and possibly the

most positive person I have

ever met. Paulina has

introduced me to many fellow

IABC members, and readily

answered all of my

communications questions.

Her vast experience has

come in handy when I’ve

been stumped on a project,

and she has gladly provided

me with assistance and

examples of her fantastic

work.”

IABC Mentee

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Employee Relations and Engagement

• Copywriting and editing

• Intranet

• Employee surveys

• CEO-led town hall meetings

• Communication audits and measurement

• Policies and procedures

• Newsletters and special editorials

• Engagement programs, events, and

committees/forums

• Recruitment referral programs

• Spotlight announcements

• President and senior executive

communications

Employee Engagement

Pride

Satisfaction

Loyalty

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Crisis and Strategic Planning

• Union relations/preparedness

• Business continuity/pandemic planning

• Strategic planning and generation of supporting

collateral during times of calm, change, and/or

crisis:

– Private to public (and vice-versa)

– Mergers and acquisitions

– Client program and physical site launches,

transitions, cessations, and other

contentious issues

– Employee lay-offs or transitions

– Employee mass recruit

– Senior-level hires, transitions, and exits

– Media campaigns (pro-active and re-active)

Photo courtesy of Google images

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Social Media/Networking

• Active social media enthusiast:

– LinkedIn

– Facebook

– Twitter

• Networking activities/groups:

– LinkedIn Groups (online discussions)

– Communication Blogs (follower)

– York Region Networkers Group

(member and guest speaker)

– Durham Region Networking Group

(member and guest speaker)

– IABC-Toronto senior communicator

events/seminars/munch n’ mingles

• Social media projects (IABC-Toronto):

– Web 2.0 “Did you know?” newsletter

– Senior communicator social media

survey

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Marketing and Brand Development

• Website

• Brand evolution and management

• Public speaking

• Corporate awards and rankings

• Tradeshows and sponsorships

• Case studies and product sheets

• Recruitment marketing

• Managed initiatives and partnerships with:

– Creative agencies

– Professional photographers/videographers

– Writers/editors

– Printers

– Graphic designers

– Brand strategists

– Recruitment marketing agencies

– Promotional vendors and caterers

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Media and Government Relations• News releases

• Media planning, monitoring, and measurement

• Media outreach and briefing including:

– Story pitching

– Interview background

– Key messaging

– Fast facts/media kits

– Questions and answers

– Spokesperson preparation and training

– Liaise with media

– Company spokesperson

• Managed event logistics and communications planning to support re-active and pro-active campaigns

• Worked in partnership with multiple levels of government and officials including the offices of the mayor, premier, and economic development

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Corporate Communications

• Annual general meetings

• Annual reports and information forms

• Investor fact sheets and kits

• Corporate governance and reporting

• Quarterly financial reports and conference calls

• Board presentations and reports

• Senior-level organizational announcements

• Speeches and key messages for the chief executive

officer and other senior-level executives

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Community Relations and Philanthropy

I managed numerous fundraising efforts, special

employee events, and campaign initiatives for the purpose of

generating awareness and/or raising money for worthy causes.

Listed below is a sampling of some of the events that I was

responsible for at a personal, company-wide, provincial,

regional, and local level:

• World Wildlife Fund

• International Red Cross

• Unicef

• Earth Hour/Day

• Kids Help Phone

• Port Hawkesbury, Nova Scotia Food Shelter

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Graphic Design

• Logo design

• Tag line creation

• Campaign theme

• Signage

• Invitations

• Greeting cards

• Templates

• Newsletter layout and design

• Photography (people, nature, interiors, and exteriors)

• Print and online collateral design (my personal brand)

Photo taken by Paulina Callaghan at Sturgeon Lake, July 2009

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Commendations from:

Management, Peers, and PartnersTo view more recommendations, please visit my LinkedIn profile at:

http://www.linkedin.com/in/paulinacallaghanabc

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Commendations…

“Paulina is a valuable asset and her contributions positively affect many departments across the company. She has

amazing attention to detail and strong project leadership skills. Paulina understands that her role entails prudent

stewardship of sensitive information and she can be trusted fully to ensure the confidentiality, integrity, and wise

disclosure of such information.”

“Paulina is a fantastic team player who can be trusted to excel in practically every politically-charged and

communications-related situation. I am proud that she is part of the marketing team and proud that she, in many ways, is

“the voice and face” of Minacs in North America and Europe.”

“Paulina’s enthusiasm, attention to detail, sense of humour, strategic thinking and planning, creativity, and integrity in the

realm of corporate communications are extraordinary. She has mastered the fine arts of project leadership and written

and verbal communications. I would embrace any opportunity to work with her again in any internal or external

communications capacity.”

Director, Corporate Marketing, Minacs

(former manager at Minacs)

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Commendations…

“Paulina has drafted my communiques, messages, speeches, and presentation to the various constituencies. Not only is

she diligent and very proficient in her written communication, she is also proactive in her approach and was invariably

ahead of the curve in terms of timing and preparedness. Paulina has been involved in the task forces to handle crisis

situations that have occurred in our company. Her calm, efficient persona and her professionalism have contributed

enormously to handling, managing, and solving some of these intricate situations. She is a positive, hard working, and

sharp professional. I am sure the organization that she will join will benefit enormously from her contribution.”

Chief Executive Officer, Minacs

“ I worked with Paulina for over six years while I was the Chief Financial Officer at Minacs Worldwide Inc. (Minacs). At the

time, Minacs was a publicly traded company and had extensive communication requirements for its 6,000-plus

employees as well as its existing and potential shareholder base. At all times, Paulina was diligent and was consistently

on top of the company’s communication requirements. Paulina’s leadership and organizational writing abilities were of

great value and support to the executive team. Some of her external communication support and expertise included

writing press releases and investor-based communications. She was also responsible for the event management of

various shareholder meetings e.g., annual general meeting and quarterly conference calls. From an internal

communications perspective, she was very adept at creating and writing company newsletters, executive appointments

and messages. Paulina was always on time and on point.”

Chief Financial Officer, Minacs

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Commendations

“Working with Paulina afforded a great opportunity to share progressive ideas with an influential woman who exudes a rare

energy and dedication to her company. Paulina is a highly-competent, articulate, and creative communications professional

who would be a powerful asset to any organization she may elect to join.”

Managing Director, TAMM Communications

“Paulina is an extremely professional individual who delivers a high quality product to both internal and external clients. She

has effectively managed key projects ensuring a clear, concise message is delivered in a professional and timely manner.

Paulina is a positive force who embraces all aspects of her job. Paulina would be an asset to any organization.”

Executive Vice President, Sales, Minacs

“Paulina has extensive and diverse experience. She is relentless in the pursuit of excellent results, professional in all

matters and is always a dynamic and creative contributor to initiatives that she is involved in.”

Owner, Access Strategic Design and Communications

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Commendations“I have worked with Paulina on many initiatives over the years, every experience regardless of the issue at hand was

positive. An experience that stands out for me is when I engaged her to work with us on a site closure to ensure our

communication plan met all the needs of those involved, and most importantly, delivered the message and support with the

most dignity possible for those being impacted. Beyond anyone’s highest expectations, Paulina developed a world class

communication plan that was so exhaustive it enabled us as an organization to manage a bad situation with honesty,

integrity, and respect.”

Paulina’s leadership in this aspect of the project raised the bar for everyone on the team and challenged all of us to

consider all perspectives of the messages we had to share and the way in which we did it. The employees that lost there

jobs as well as the client have given the team a significant amount of respect for the way in which this matter was handled

and I believe Paulina and her communication plan were the nucleus of our achievement. Paulina possesses a commitment

to do what it takes to be the best!”

Executive Director, Minacs

“I had the pleasure of working with Paulina for several years when I worked as a Human Resources Manager at Aditya Birla

Minacs. Paulina is a hard working, goal oriented, team player who ensured that all communications issued by corporate

were time sensitive, professional and appropriate. Paulina is very dependable and co-operative and the site frequently

relied on her expertise. Her strong interpersonal skills and her excellent job knowledge make her a pleasure to work with.”

Human Resources Manager, Minacs

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Commendations

“I am pleased to write a recommendation for this remarkable woman. I had the pleasure of working with Paulina on

numerous projects and always found her to be very professional, personable, flexible and a true team player. She excels

at coming up with new ideas to old problems. I would welcome the opportunity to work with her again.”

Senior Vice President, Human Resources, Minacs

“Paulina is a pleasure to work with. Paulina is an expert in her field - extremely creative, flexible and meets deadlines

consistently. I hope to work with Paulina again in the future and would recommend her to any company - in fact, I'd hire

Paulina myself!”

Owner/Consultant, Interactive Services

“As the Chief Information Officer for Point Alliance, I am pleased to have contracted the communications services and

expertise of accredited business communicator, Paulina Callaghan. Paulina has written and revived some of our

marketing collateral such as case studies, sales brochures, and other communications that positively reflect our brand

both in print and online. Through her communications planning, creative and technical writing/editing skills, it is clear that

Paulina is an expert in her field. I would highly recommend Paulina for any organization that is looking for a

communications professional that is nimble, dedicated, and highly skilled across various areas of communications. As

Point Alliance continues to expand and refresh its marketing and web materials, I look forward to continuing to work with

Paulina to help us achieve our marketing and communications goals for 2010.”

Chief Information Officer, Point Alliance

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How to reach me:Mobile:

289.388.7699

LinkedIn:

http://www.linkedin.com/in/paulinacallaghanabc

Twitter:

http://twitter.com/P_Callaghan

Email:

paulina.callaghan@sympatico.ca